Riding The Alligator by Pen Densham - Book review



Riding the Alligator

Strategies for a Career in Screenplay Writing...and not getting eaten


By: Pen Densham

Published: January 1, 2011
Format: Paperback, 272 pages
ISBN-10: 193290784X
ISBN-13: 978-1932907841
Publisher: Michael Wiese Productions












"The right way to create is the way that works best for you", writes accomplished and successful Hollywood screenwriter, and principal of Trilogy Entertainment Group, Pen Densham, in his comprehensive and idea packed book Riding the Alligator: Strategies for a Career in Screenplay Writing...and not getting eaten. The author takes the aspiring screenwriter behind the scenes, and describes the process and the passion that drives a Hollywood movie and television screenplay writer.

Pen Densham has achieved acclaim and numerous awards, from his peers and the from the film industry as a whole, for his well known screenplays. While he written and sold numerous blockbuster scripts, the author maintains a balanced view of what it means to mark one's mark as a writer in Tinseltown. Pen Densham starts his discussion of screenwriting with a call for passion. While the author acknowledges that the very idea of suggesting passion has morphed into an overworked cliche, he also understands its critical importance. Without a passion to propel the writer forward, and to overcome the very high odds against a screenplay being purchased, the would be screenwriter might give up completely. The passion creates the preparation for success. With strong preparation, a well written script, and a little luck, the writer can beat the odds. With the passion in place, Pen Densham describes the essential skills and strategies that must be learned to become a success in Hollywood.



Pen Densham (photo left) recognizes that creating and selling a script, in the highly competitive movie and television fields, is not easy. The author begins by asking why do people watch movies. While a seemingly obvious question, the answers are partly philosophical, psychological, and personal. Story is embedded deeply in the psyche and emotions of all people, and Pen Densham points to the writer as the conduit and modern day shaman, to bring story and the human condition to life. Pen Densham shares his philosophies for finding story ideas, and for trusting one's own instincts. He makes clear that the experts and studio moguls can be wrong. The author provides insights into creating characters, and for developing roles that stars will want to play on the screen. Once written, Pen Densham describes the challenging process of selling a script for production, and for getting paid for the work.

For me, the power of the book is how Pen Densham provides an honest and unvarnished description of the entire process of screenwriting from start to stardom. The book contains a nice mixture of the author's philosophy and theory of screenplay creation, combined with the nuts and bolts process for putting story to paper. At the same time, the book features very crucial sections on the business side of becoming and remaining a Hollywood writer. Pen Densham describes candidly the pitfalls that can await the unwary, and how to avoid some of the most deadly mistakes. The author offers his experiences, both good and bad, as guidance for the novice writer.

Along with the thoughts and strategies shared by Pen Densham, are the ideas and philosophies of other well known Hollywood screenwriters. Their additional perspectives, and alternative concepts of writing, enhance the overall value of the book. By providing essays from other leading script developers, Pen Densham gives the reader other viewpoints on writing, and on the industry as a whole. Not content with simply providing his own work, and that of the other writers, Pen Densham gives the would be writer even more value. Included in the book are suggestions for other books that can provide additional information and techniques for writing and selling movie and television screenplays. Overall, the author provides a complete package that will benefit any novice screenwriter.

I highly recommend the informative and essential book Riding the Alligator: Strategies for a Career in Screenplay Writing...and not getting eaten by Pen Densham, to anyone seeking an insider's guide to success in the tough Hollywood market. The author provides the tools necessary to help the writer find the stories, create the roles, and write the scripts that will sell for production.

Read the delightful and practical book Riding the Alligator: Strategies for a Career in Screenplay Writing...and not getting eaten by Pen Densham, and start living your dream of success as a writer of Hollywood screenplays. This book will give you more than just the basics. It will provide both the inspiration and the techniques for creating that Hollywood blockbuster screenplay.

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Dal LaMagna: Raising Eyebrows: A Failed Entrepreneur Finally Gets It Right - Author interview



Successful entrepreneur, political activist, small business adviser, film maker, and founder of Tweezerman, Dal LaMagna, was kind enough to take the time to answer a few questions about his inspirational and practical entrepreneurship guide book Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right.

Dal LaMagna shares his inspiration, his misfortunes, his mistakes, and his triumphs in building a successful company in the beauty industry. He also points to his conviction and commitment to responsible capitalism.







What was the background to writing this book Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right?

Dal LaMagna: Ten years after I had graduated from the Harvard Business School I could not afford to attend the 10th Year Reunion. Frank Suttell a classmate and friend had announced to the class that I had cause its average income to drop $80. I only made $2,500 that year - painting and odd jobs. I had failed at numerous attempts to start a business. I assumed I suffered from some tragic flaw and left Venice Beach California, where I was living, and returned to Long Island, New York to live (for free) with my mother and younger sister. As an exercise I wrote up a chronology of all my business failure. I thought it could be a book. I called it Failing To Get Ahead. When I finished it 300 pages later I realized that people would not be very interested in a tale of woe unless there was a success at the end. I shelved the book. Twenty-five years later after I sold Tweezerman for millions I decided to finish the book. That took another six years.

You founded a successful company called Tweezerman. How did you get that idea for a business?

Dal LaMagna: One day my backside was covered with splinters. Read the book if you want to know how that happened. I was looking between my legs in a mirror, at my butt. I had a tweezers in one hand and a needle in the other trying to take them out. I couldn't even get one. I thought if the tweezers were itself a needle I would easily grab the splinters. I went to the drug store in town to buy one. They didn't have them. Nor did the local hardware store. I was at the end of my rope living in Venice Beach, California and - see above - moved back to live with my mom. I borrowed my sister's bike and found a job at an electronic company located in the neighboring Industrial park. The workers were picking up capacitors and diodes with needle pointed tweezers. They looked exactly how I imagined they should to work as splinter tweezers. I bought several from the purchasing director; packaged them as splinter tweezers; and that launched the business.

As an entrepreneur, what lessons have you learned about creating a successful start up business?

Dal LaMagna: Find something you can do with the money you have or can easily get. Focus on on idea. Don't expect to make a million dollars overnight. Don't overreach. If your friends think your idea is stupid, they are probably right. Don't spend any money on your business unless you are forced to. Buy things used. You can find anything you need - almost - on Craigslist. Don't fear failure. Get over it. Fear success - make sure you want the life you will have when you succeed.

All growing businesses need employees. What advice do you have for employers in creating people policies?

Dal LaMagna: Pay attention to your gut feeling when you are hiring people. Remember they will be in your life every day. If they don't click with you don't hire them. The first person you will hire is your assistant. They must be organized. I followed my candidates to their car and if their car was a mess I didn't hire them. When you do hire them have a trial period of at least one month - meaning you can let them go for any reason during the first month. Take care of your employees and they will take care of you. I empowered my employees. if you want to hear more go to www.askDal.com.



Dal LaMagna (photo left)

Many business people experience difficulty with debt, revenue, and cash flow. How can a business person better manage their money and finance their company without a crippling debt load?

Dal LaMagna: Keep track of all your expenses. I now use Quickbooks for my record keeping. Run profit and loss statements every month. Remember, there are three basic functions you need to finance - the product or service, selling it, and running the company. Balance your spending among these three things. Don't buy anything new. Don't build infrastructure until you have to - e.g. run your business from your house or garage until you get it running.

Have you got a few do's that every entrepreneur should consider adding to their business policy?

Dal LaMagna: Do write down all your agreements with everyone you are engaging in your business. Tell the truth. Be patient.

Are them some don't's that business people should avoid doing; or stop doing?

Dal LaMagna: Don't exploit anyone. The Law of Karma will bite you back. Don't fire people unless a second person in your company (assuming you have more than one) agrees. Don't gamble. Running an expensive ad to see how it might work is a gamble.

Capitalism has taken a few lumps in recent years, as many business models have failed, workers have been displaced by off-shoring, bad management has been rewarded, and bailouts have become the standard. How can a business person be a responsible capitalist today?

Dal LaMagna: Take care of your employee=, your customers, your vendors, and shareholders and they will take care of you. Give your employees a share of the profits yearly (I gave 5%); make them part owners (at the end mine owned 20%). Give 5% of your profits to charities that you and your employees select. Pay a living wage. Provide health insurance (if you can't afford full blown insurance, have a policy with a high deductible, so employees are covered for catastrophe.

What is one piece of advice you would give to any current or would be entrepreneur?

Dal LaMagna: Read my book Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right.

What is next for Dal LaMagna?

Dal LaMagna: I am working as a small business responsible capitalist activist. I am a trustee and major funder of BGI Bainbridge Graduate Institute, a graduate school awarding MBA's in sustainable business. Recently, I became a managing part of IceStone a Brooklyn based manufacturing company that make counter tops out of recycled glass and cement.

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My book review of Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right by Dal LaMagna.

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Raising Eyebrows: A Failed Entrepreneur Finally Gets It Right by Dal LaMagna - Book review



Raising Eyebrows

A Failed Entrepreneur Finally Gets it Right


By: Dal LaMagna

Published: October 19, 2010
Format: Hardcover, 337 pages
ISBN-10: 0470874376
ISBN-13: 978-0470874370
Publisher: John Wiley & Sons













"What I am most happy about is that I was able to put into practice something I call responsible capitalism", writes entrepreneur, political activist, small business adviser, and founder of Tweezerman, Dal LaMagna in his inspirational and practical entrepreneurship guide book Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right. The author shares his inspiration, his misfortunes, his mistakes, and his triumphs in building a successful company in the beauty industry.

Dal LaMagna does more than simply chronicle his entrepreneurial achievements. While he does share his company's growth, from a humble one person business to a prominent industry leader that he sold to German interests in 2004, he offers the reader much more. Like many entrepreneurs, Dal LaMagna experienced his share of business failures. As with the successful business creators, the author learned from his mistakes, and used those setbacks to establish a firmed foundation for the company's future. The story of the rise of Tweezerman, as a leading organization in the beauty and personal products industry, is filled with lessons that can be applied to any company in any industry. Instead of writing about just the company, Dal LaMagna has written a book that transcends the individual business itself, and provides useful advice for any entrepreneur.



Dal LaMagna (photo left) offers his readers valuable information, gained through often bitter experience, for starting and running a successful company. The author provides important sections on financing a company, and how to use money more effectively. Timely and critical information is shared about working with partners, and how to help those often difficult arrangements work smoothly. Dal LaMagna shares his thoughts on when and how to use risk, when to avoid it, and how to bounce back should the risk turn into a serious loss. As with all businesses, utilizing debt and the handling revenue are discussed by the author. The book contains do's and don't's that every aspiring or current business person should read and consider. One feature of the book, and one that is seldom written about in company stories, is Dal LaMagna's views on responsible capitalism. The author presents his proven and beneficial concepts on empowering employees, on the value and importance of profit sharing, and on making the business good for everyone who comes into any sort of contact with the company. The principles of responsible capitalism shine through the book, and are a major reason for the success of Tweezerman as a company.

For me, the power of the book is how Dal LaMagna covers several key areas in the book effectively, while tying them together into a holistic idea. The book is partly a description of how Tweezerman formed, grew, and developed as a company. Along with the story of the business expansion and subsequent sale, Dal LaMagna shares his ideas for building and running a successful company. The author provides his hard earned wisdom, forged in the real world of business, to entrepreneurs and corporate leaders as guidance toward building a growing and profitable organization. These two areas of the book would have provided a valuable and effective book for business people. Of course, for Dal LaMagna, that is only part of the story.

Dal LaMagna demonstrates that what he terms responsible capitalism, is not only about doing the right thing, but that it is also good business practice. The author offers insights into how treating employees, customers, suppliers, and every stakeholder in the company well, creates a more engaged atmosphere. Empowered employees, who share in the company's growth and profits, and who are part of the overall decision making process, are much more involved and engaged in the organizational success. Instead of placing blame for problems, the author suggests seeking solutions that work for everyone.

For Dal LaMagna, it's simply not enough to pay lip service to one's values, but they must be lived as well. The author points to his own anti-war activism and political aspirations as one example of walking the talk. Operating a business in a socially responsible manner is another. The author's commitment to responsible capitalism points to another way for business to operate, beyond the greed and rapaciousness that is seen so often today. Instead of greed, the author shows the way to how capitalism can lead to a stronger and better economy.

I highly recommend the insightful and visionary book Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right by Dal LaMagna, to anyone seeking a book that is a combination of practical business advice, and a road map to a more responsible form of capitalism. The author demonstrates that good business is compatible with, and even integral to building a successful company.

Read the engaging and delightful book Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right by Dal LaMagna, and discover how the ideas of a self styled compulsive capitalist and social activist, can dovetail into entrepreneurial success for everyone involved.

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Scott Ginsberg: -able: Increasing The Probability Of Success - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Award winning Blogger, keynote speaker and "The Nametag Guy", and the author of the inspirational and success building book -able: 35 Strategies for Increasing the Probability of Success in Business and in Life, Scott Ginsberg, describes how people are -able to achieve success. Scott shares 35 strategies for improving your odds of achieving your highest goals in both business and in life. Drawing on his experience and that of others, Scott offers practical advice that anyone can put into practice immediately, to change the direction of their company or their own life, for the better. Scott's ideas and good humor provide you with the tools necessary to think in terms of -able on the road to your success.

Scott Ginsberg is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, January 6, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Award winning Blogger, keynote speaker and "The Nametag Guy", and the author of the inspirational and success building book -able: 35 Strategies for Increasing the Probability of Success in Business and in Life, Scott Ginsberg, describes how people are -able to achieve success. You will learn:

* 35 strategies for improving your odds of achieving your highest goals

* Practical success advice that anyone can put into practice immediately

* How to change the direction of your company, your career, or your own life

* How to make yourself -able to improve the odds of achieving success



Scott Ginsberg (photo left) has been internationally recognized as "The World's Expert On Nametags" and "The Authority on Approachability." As the only person in the world who’s made an entire career out of wearing a nametag 24-7 (since November 2000), Scott advises companies worldwide on how to leverage approachability into profitability. In 2007, Alexa and Technorati voted Hello, My name is Blog! As a “Top 100 Business Blog on the Web.”

He's frequently interviewed by various online, print, radio and TV media for his unique expertise. He has been featured in hundreds of media outlets such as 20/20, CNN, USA Today, The Wall Street Journal, The Associated Press, Fast Company, Cosmopolitan, The Washington Post, Paul Harvey, The CBS Early Show and Headline News. The St. Louis Small Business monthly voted Scott as one of the “Top Young Entrepreneurs of the Year”. He also wrote “The Quiz on Approachability” for Cosmo Magazine.

Scott lives in St. Louis Missouri.

My book review of -able: 35 Strategies for Increasing the Probability of Success in Business and in Life by Scott Ginsberg.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

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If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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Let's talk with award winning Blogger, keynote speaker and "The Nametag Guy", and the author of the inspirational and success building book -able: 35 Strategies for Increasing the Probability of Success in Business and in Life, Scott Ginsberg, as he describes how people are -able to achieve success. Scott shares 35 strategies for improving your odds of achieving your highest goals in both business and in life. Drawing on his experience and that of others, Jeff offers practical advice that anyone can put into practice immediately, to change the direction of their company or their own life, for the better. Jeff's ideas and good humor provide you with the tools necessary to think in terms of -able on the road to your success on Blog Business Success Radio.

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-able by Scott Ginsberg - Book review



-able

35 Strategies for Increasing the Probability of Success in Business and in Life


By: Scott Ginsberg

Published: July 12, 2010
Format: Paperback: 306 pages
ISBN-10: 0972649786
ISBN-13: 978-0972649780
Publisher: HELLO, my name is Scott!









"The only thing in life you have control over is yourself", writes award winning blogger, speaker, and "The Nametag Guy", Scott Ginsberg in his inspirational and success building book -able: 35 Strategies for Increasing the Probability of Success in Business and in Life. The author shares his strategies and tactics for creating a more balanced and satisfying life in business and in personal relationships.

Scott Ginsberg recognizes that a person must build their own personal success and goals from the inside. At the same time, as more people seek a deeper balance between their lives and work, the author shares ideas for ending that disconnect in a person's life. With the application of the thirty-five strategies recommended in the book, a person can overcome the barriers to achieving a more engaged and satisfying life. For Scott Ginsberg, that change must begin with the only thing a person can control in their lives. That one consideration is changing themselves, and the way they approach the world, and interact with other people. The good news, according to the author, is that all of the necessary strategies for changing attitudes and reactions, can be learned and made part of a person's approach to life and to others.



Scott Ginsberg (photo left) makes the point in the book that he wants to share his view of the universe. Indeed, he states openly that he wants to convert people to accept his point of view. That concept is that a person only has control over themselves, and to achieve success and fulfillment, the person must increase the odds of success by making themselves more -able. The book contains the ingredients for creating the mixture of -ables that can boost the odds of success, tremendously. Scott Ginsberg divides the thirty-five -able strategies into six major groupings:

* How to be more Findable
* How to be more Pursuable
* How to be more Referable
* How to be more Requestbale
* How to be more Sellable
* How to be more Successable

With these -ables in place, a person is well on the way to achieving success in both their business or career life, and in their personal lives.

For me, the power of the book is how Scott Ginsberg sets out to bring people over to his view of the universe. He presents the reason for the desire to convert others to his way of thinking. He shares the strategies and tactics he believes are most effective at achieving goals, reaching success, and finding a balanced work and professional life. He succeeds at that reaching that objective. The techniques are presented with an engaging blend of humor, anecdote, and actionable methods. The author's timeless and universal theory of life provides a framework for building the strategies.

Scott Ginsberg's tactics are practical, and can be applied immediately to the reader's own life. The focus is on the reader creating the conditions of being -able to achieve personal, career, and life goals. Scott Ginsberg opens the idea of what constitutes success up to include whatever the reader considers to be success. Scott understands that success means very different things to different people. The author shares the tools for opening from the inside, whatever door the reader chooses to select. As a result, the book contains unique appeal and a useful message for every individual reader.

I highly recommend the practical and motivational book -able: 35 Strategies for Increasing the Probability of Success in Business and in Life by Scott Ginsberg, to anyone seeking a very readable, easy to understand, and readily applicable book of tactics for enhancing one's opportunities for reaching their goals. The author leaves the definition of success up to the individual reader, but shares concepts and ideas that can be utilized effectively by anyone.

Read the empowering and fun book -able: 35 Strategies for Increasing the Probability of Success in Business and in Life by Scott Ginsberg, and discover how to help the universe help you achieve success. With this book, you will make yourself more -able to grasp opportunities in business and in life when they present themselves. After all, as Scott writes, the only thing in this life you can control is yourself.

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