My good friend Heather Burke of West Coast Rockers is uniting rock music and blogs in a very successful way.
As part of a promotions and publicity company for music acts, Heather recognizes that the target music audience consists of many bloggers and blog readers. As a result, the company is stepping up its blogging efforts. One place to start is making certain that all of the bands are bloggers.
Already using a blog on MySpace as a marketing tool, West Coast Rockers sets up a MySpace blog for each of its client bands.
What attracted Heather Burke to emphasising blogging as a promotional and marketing tool for bands was the interaction with the fans and the musicians. A blog was seen as the natural means for making those important and lasting connections.
Heather says, "I feel that our MySpace blog is a great way to comunicate with our bands as well as our fans."
Blogging builds word of mouth advertsing and grassroots support for up and coming music acts. Along with enhancing CD and concert ticket sales, blogging turns contests and other promotions into viral marketing success stories. The easy updating of the blog makes concert dates and other announcements simple and effective.
With the growing popularity of blogs among music fans, it was only a matter of time before blogs became a standard marketing and promotional tool for bands. Heather Burke of West Coast Rockers is already playing the blogging tune to a very receptive audience.
For blogging musicians everywhere, this is music to their ears.
