Author and conversational marketing expert Lois Kelly, of The Foghound Blog, and author of the insightful book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing shares ideas for improving your conversations with your customers, and for listening and learning from them to enhance your marketing. Lois Kelly is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, November 8, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Lois Kelly shares ideas for building word of mouth marketing campaigns through improved messages and enhanced communication techniques. You will learn:
* Why it is vital to open the lines of communication with your customers
* How to engage your customers in real and meaningful talks
* How to use blogs and other social media tools to facilitation conversations
* How to employ the new marketing techniques in your own company
Lois Kelly, (photo left) is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. She believes the root cause of many business and marketing problems is communications. She’s dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Her clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Hyperion, eRoom, Copernicus, Orange, and SAS Institute.
Lois’ articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and Adweek, and she frequently speaks at conferences on marketing and communications throughout the world. Lois Kelly is a board member of the Tony-award winning theater, Trinity Repertory Company, and is an advisor to Northeastern University’s fast-growing Communications Studies program.
My book review of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Lois Kelly, of The Foghound Blog, and author of the insightful book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing, as she shares ideas for improving your conversations with your customers, and for listening and learning from them to enhance your marketing and to boost your business success on Blog Business Success Radio.
