Riches in Niches
How to Make It Big in a Small Market
By: Susan Friedmann
Published: May 1, 2007
ISBN: 9781564149305
Format: Hardcover, 256pp
Publisher: Career Pr Inc
Be the expert and you are on your way to wealth, writes Susan Friedmann in her powerful book Riches in Niches: How to Make It Big in a Small Market. The author provides seven steps to becoming a successful nichepreneur, by dominating an entire niche market through specialization.
For author Susan Friedmann, a successful nichepreneur herself, the key to riches is through narrowing market your focus. By achieving authority status in a specific niche market, the business or professional person eliminates any competition. Having a specialized market to oneself is the first step toward riches in niches. Being the only game in town for a market segment is only the starting point, however. The book describes the seven steps for developing that expert status and turning it into niche market domination.
Susan Friedmann (photo left) shares her proven success secrets in easy to follow detail. Unlike many business how to books, this one provides the crucial nuts and bolts detail necessary for building your successful niche business. She explains why the seeming contradiction between domination of small market niches as an expert, versus becoming just another commodity in large highly competitive fields, works to your business advantage.
Instead of repeating shop worn platitudes and homilies, the author provides the hands on insider techniques that are vital to to becoming the recognized expert in your chosen niche. In fact, all seven steps lead to the essential goal of domination of that market segment. The result is being the trusted expert for everyone from potential customers and clients, to business referrals from colleagues, to high level media interviews, for your specific niche market.
For me, the power of the book is its detailed step by step approach to building a niche market business. Every chapter is a veritable cornucopia of ideas and information for becoming the expert and leveraging that status into paying business. Every essential area of marketing and promotion is covered in detail. The aspiring nichepreneur is not left guessing as to what a certain concept means for them. The road map to success is marked very clearly, with techniques proven to work in the real world.
I highly recommend Riches in Niches: How to Make It Big in a Small Market by Susan Friedmann for anyone serious about becoming an expert in their chosen niche market. Instead of being a generalist facing powerful competition on all fronts, you can become the sole expert in a specific market. As global business becomes ever more competitive, turning yourself into the recognized niche expert becomes crucial to success.
Read Riches in Niches: How to Make It Big in a Small Market by Susan Friedmann and dominate your niche market as you accumulate wealth and status.
