Doing Business in 21st Century India
How to Profit Today in Tomorrow's Most Exciting Market
By: Gunjan Bagla
Published: July 31, 2008
ISBN: 9780446402248
Format: Hardcover, 272pp
Publisher: Business Plus
India is the world's second fastest growing economy and offers tremendous opportunities for business, writes Gunjan Bagla in his practical guide to business in the Indian Subcontinent, Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market. While there is no single road to success in the Indian market, the author maps out a route to avoid the pitfalls that can trap the unwary business person.
Gunjan Bagla was born in India, and shares an insider's knowledge of conducting business in that complex and diverse land. The author demonstrates that business transactions in India are far beyond the stereotypical cheap labour scenario. The many opportunities include high technology, sophisticated manufacturing, as well as an enormous domestic market with a growing middle class. At the same time, doing business in India can be a financial disaster for companies who don't understand the intricacies of the Indian economy and its myriad of unique business practices.
Gunjan Bagla (photo left) describes in detail the challenges that face companies large and small who enter the Indian market. India is a huge country spanning many climatic zones, cultures, different religious beliefs, and ethnic groups. An understanding of the culture, the existing business and government institutions, and the personal nature of business relationships forms the backbone of the book.
Instead of devoting time to theory, the author provides the practical details for success in the Indian economy. The challenges of India are great, but the author guides the reader through the intricacies of Indian business life, to achieve success. The book takes managers outside of their comfort zone, and into the Indian way of life, and business style. Those unwilling to take that leap of faith will be unsuccessful, but Gunjan Bagla shares the methods and benefits of doing business in both the cities and rural areas of India.
For me, the power of the book is its practical step by step guide to Indian business practices, and how to avoid mistakes that can cripple or destroy an unwary company. With chapters ranging from cross cultural communications, to marketing, to the financial and legal systems of India, the author shares secrets to a successful business venture. Topics covered include the subtle differences in language, the various religious beliefs and customs, along with an assessment of the skill and educational level of potential employees.
Instead of simply painting only a glowing picture of untold riches ripe for the picking, Gunjan Bagla understands that business in India is not for everyone, but for those willing to shed their preconceived ideas, the rewards are enormous. In the global marketplace, the almost unlimited potential of the Indian market is simply too large to ignore.
I highly recommend Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market by Gunjan Bagla, to any business person seeking a practical guide to conducting business in India. The book is an indispensable business manual, that is a must for inclusion in a person's luggage, when traveling to the Subcontinent.
Read Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market by Gunjan Bagla, and discover the insider secrets to business success, in the vast and wondrous land of India.
