A Pileus Iridescent Cloud Over Ethiopia





A Pileus Iridescent Cloud Over Ethiopia. Get a better look here, and read an explanation here.



Here's video of similar phenomena (54 seconds in):







Via.
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Video roundup







Ken Block's latest insane driving video is a tour through Universal Studios. (I posted a few of his older videos here.)









Video shows how recycled paper is turned into toilet paper. Via.













The latest advertisement for Rock of Ages takes a tour through video game history.









Face forms in the clouds (starting at 57 seconds). Via these sites.









Baseball player collapses/slides into home. Via.
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Image roundup


Ministry of Magic access point.




Most popular names in Europe for newborns.




Grains of sand - - one of the many terrific magnified photographs by Gary Greenberg that are available as prints. Via.




"Easter eggs" from The Dark Knight Rises poster. Via.



Image from The Anthology Project, I believe.




There's Waldo.




Rapture wallpaper.




Solar system.
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Image roundup

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Tokyo Rockabilly Club. (Lots more videos and pics available.)



Jello prank.



Penguinologist.



The view from Mount Reinebringen.
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Image roundup

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Video of a lake filled with ash



Per Google translate, "Diver trying to swim in the lake Nahuel Huapi, which is covered by a thick layer of volcanic ash emitted by the volcano Puyehue." Via.
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Tree growing on a tree



Tree growing on a tree branch via.
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Link roundup

1. Sky on fire. Via.

2. Fast Company has a great article about Cargill's creation and marketing of the sweetener Truvia:
TRUVIA HAS ITS OWN tribute message, an ode to the comfort Cargill wants to provide. "Have you ever cured bad news with hot choc-olate? Ever snuck downstairs to eat a cookie before breast-feeding the baby at 3 a.m.?" If the answer is yes, you are part of Cargill's new demographic, the Yoga Momma, the company's name for the typically harried but well-intentioned working woman.

On a recent day, McFerson and Truvia's marketing director, Ann Tucker, explain the tao of Yoga Momma-ism. "The Yoga Momma wears yoga pants but may never make it to class," Tucker says. "It's more about a mind-set," McFerson adds. Both readily admit this sounds like them. "I've never been to class, but I have the pants," McFerson deadpans.

The brand homage was conceived by mothers at Ogilvy & Mather in Chicago. "What is cool about Cargill is it's a pretty female-based group," says Donna Charlton-Perrin, one of the campaign's architects. "There is a line in there about how women have a complicated relationship with sweetness. Everyone just had this autobiographical understanding of how that goes." Not surprisingly, Yoga Mommas tend to be prime spenders on health-related supermarket goodies. To reach them, McFerson spent lavishly to secure a name (which sounds like true plus stevia, and was devised by Lexicon Branding); a logo (light green type with a tiny stevia leaf, by Pentagram); and clever print and TV ads designed by Ogilvy.
3. Goofy mystery awaits Detective Rex Starbuck in House of Mystery #251.
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Image roundup


Crib full of baby pandas.




Electrified acid sounds awesome.




Glassedwinged Butterfly. See also.




Bonsai.




Ant and water drops. (High-res at the links.)
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