Of course, my good friend Toby Bloomberg of Diva Marketing is no ordinary blogger. As one of the reigning blogging divas, Toby has been on the leading and often controversial edge of blogging. Not content to be pack, Toby took the opportunity to move ahead of the crowd.
She decided to revamp her blog's entire look.
Guided by the blog design expertise of the highly creative Peter Flaschner of The Blog Studio, Toby took the plunge into a complete blog makeover. Like a reality television dream, the before and after pictures are an exercise in contrast. The new look Diva Marketing for is smart, professional, modern, and a little playful.
Just like Toby.
In true blogging fashion, Peter and Toby even blogged about the entire process of blog redesign, from initial ideas to the resulting finished product. Of course, you expected them to maintain an ongoing blog about design. No surprises there; right?
So, now what happens after the blog facelift?
It will be interesting to note if the revamped version of Diva Marketing gains new and larger numbers of readers. In other words, does a blog redesign add more visitor traffic to the counters.
Another point to ponder is a possible change in the direction and content focus of the blog. Perhaps a new look and feel to the blog will result in a different mix of blog postings. The new blog probably has a myriad of built in features enabling experimentation in posting.
A third possibility is regular readers, accustomed to the regular postings and blog appearance, will turn to other business and marketing blogs for information. I doubt this scenario will occur, however, as Toby is such an interesting and informative writer.
I expect Toby's regular readership traffic to remain loyal, and for new readers to arrive. Most will stick around for the long term. Perhaps Toby will share those experiences with us as well.
We'll see what the future holds for Diva Marketing.
If I know Toby Bloomberg, her new look blog will be an even better reading and informational experience than ever before.
Let's also give a round of applause to Peter Flaschner of The Blog Studio for his innovative and rather daring blog design.
Let's toast the new look Diva Marketing.
