Conversations with Experts: How to Build Your Business On and Off-line
Wordpress 2.0: The Ultimate Small Business Publishing Platform
Wednesday, September 6, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Michael Pollock, Solostream Web Studio
In the last few years, we've seen an explosion of what have been called "push button publishing services;" also known as blogs. Because they're so easy to use, hosted services such as Typepad, Blogger and LiveJournal have been the dominant players in this market.
More recently, however, a stand-alone publishing platform named Wordpress has been steadily growing in popularity. Recent estimates suggest there are currently more than 1 million Wordpress users across the planet. And a lot of them are small business owners just like you. During this discussion, Michael will talk about some of the reasons why the Wordpress user base is growing so quickly. In particular,
he'll talk about:
=> Limitations and drawbacks of hosted services like Typepad and Blogger.
=> What you CAN do with Wordpress that you CAN'T do with hosted services.
=> 5 reasons you may want to switch to Wordpress.
=> 5 reasons you may not want to switch to Wordpress.
=> Questions and concerns addressed.
Michael Pollock (pictured left) is CEO of Solostream. He has more than a decade of small business sales, marketing and management experience in both offline and online environments. After launching his first online business in 1999, a business coaching practice, he taught himself graphic design and web development, as well as copywriting and web marketing. In late 2004, he began to focus heavily on the topic of small business branding and lauched the Small Business Branding blog. SBB grew in popularity and was later cited by Entrepreneur Magazine as one of the "cream of the crop marketing blogs." He sold the Small Business Branding blog in late 2005 to focus on launching Solostream, a blog design and consulting practice.
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