What Sticks
Why Most Advertising Fails And How to Guarantee Yours Succeeds
By: Rex Briggs & Greg Stuart
Published: Sep 1, 2006
ISBN: 1419584332
Format: Hardcover, 304pp
Publisher: Dearborn Trade Pub
Most advertising and marketing dollars are wasted write Rex Briggs and Greg Stuart (photos below left), authors of the ground breaking book What Sticks: Why Most Advertising Fails And How to Guarantee Yours Succeeds. The good part is the book offers a guarantee that your advertising and marketing programs can and will become more profitable. To make it happen, the authors provide a plan to multiply any size company's advertising and marketing return on investment.
While most marketing and advertising books offer the writer's opinion, this important work offers real life research. In conjunction with some of the biggest name Fortune 500 companies, the authors tracked and quantified expenditures and revenue every step of the way. Not only was the advice offered by the authors effective, it was even more powerful in reaching and sticking with the target markets than expected. The book provides the successful step by step system that they authors guarantee will work for any size of business.
Rex Briggs, co-author (pictured left)
The book is a challenging read as it demands that the reader unlearn much of what was considered to be standard marketing and advertising practice. As a result, many advertising and marketing professionals will toss the book away, rather than admit their accepted wisdom is failing their companies. Failing to read and apply the techniques provided would be a huge and very costly mistake. Instead of simple theorizing, the authors offer hard data from real life marketing campaigns. The proof is in the actual results.
For me, one of the most powerful attributes of the book is the step by step method of optimizing advertising and marketing inititiatives. As many or as few of the recommendations can be applied to any business marketing and advertising program as desired. Using even a few of the procedures will increase a company's advertising return on investment. Applying the concepts in their entirety will multiply the profitability of the marketing and advertising expenditure many times over. For the novice or experienced marketer, the roadmap is provided for success.
Greg Stuart, co-author (pictured left)
Many marketing executives face powerful roadblocks in corporate boardrooms to beginning an expensive new marketing campaign. The company CEO requires more than a few theories and some wishcasting. Armed with the research and proven techniques offered in this powerful marketing handbook, and even the most skeptical CEO will find the enhanced return on investment. The real world results are obtainable, and they are profitable.
With What Sticks: Why Most Advertising Fails And How to Guarantee Yours Succeeds, authors Rex Briggs and Greg Stuart have written an essential guide book to advertising and marketing success. Any marketing and advertising professionals who fail to read this landmark work are leaving uncounted dollars on the table for themselves and their business. They can be sure their competitors are reading and applying the profitable concepts presented in the book.
Read What Sticks: Why Most Advertising Fails And How to Guarantee Yours Succeeds, follow the step by step plan, and watch your advertising and marketing return on investment grow. Authors Rex Briggs and Greg Stuart guarantee your advertising and marketing success.
