Notice: Due to unforeseen circumstances, this interview has been postponed to a later date to be determined. Thank you for your patience and understanding. July 26, 2007
Advertising industry legend and former high powered ad agency CEO Allen Rosenshine , and author of Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game, shares hilarious tales of the wild and wacky advertising world, and provides insights into conducting business in the big leagues to boost your company's success, as my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, July 26, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Allen Rosenshine spent a lifetime working with the rich and famous, and tells how to hold your own with anyone in any walk of life; all peppered with laughter. You will learn:
* The inside scoop on how commercials are really created and filmed
* How to work with celebrities and have their talents work wonders for you
* How to create a win win situation even when working with Fortune 500 CEOs
* How to laugh at things that go wrong in business and enjoy life a bit more
Allen Rosenshine (photo left) has been recognized by Advertising Age as one of the hundred most influential people in advertising over the past century. He joined BBDO in 1965 as a copywriter and came up through the creative ranks to become chief executive of the worldwide agency in 1985. In 1986, he spearheaded what Time magazine called “advertising’s big bang”—the creation of Omnicom Group, now the world’s foremost marketing communications company, of which BBDO is the largest subsidiary.
Under his leadership, BBDO expanded to 78 countries spanning all regions of the globe, and became widely recognized as the industry’s most creative global advertising agency. He served as CEO until 2004, and remained chairman until the end of 2006. He is now chairman emeritus.
Beyond BBDO, Allen is widely recognized as an advocate for advertising agencies and their unique ability to build enduring brands for clients. He was president of the jury at the 1991 International Advertising Festival of Cannes, considered the most prestigious of advertising industry award shows. He has also served on the board of directors for both the American Association of Advertising Agencies and the International Advertising Association.
Allen is currently a member of the creative review committee of the Advertising Council and has been on its board and executive committee. And he is a board member of Business for Diplomatic Action, an organization dedicated to promoting positive perceptions of America globally through public diplomacy. In addition, Allen is a founding member of the Partnership for a Drug-Free America, now vice chairman and executive creative director of the organization and a member of its board.
Allen was born in New York City in 1939 and graduated from Columbia College. He taught at Brooklyn College and worked as a copywriter at J.B. Rundle Advertising before joining BBDO.
My book review of Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game by Allen Rosenshine.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Allen Rosenshine, and share some hilarious and true tales of the wild and wacky advertising world, while learning some powerful insights into conducting business with major corporations and the rich and famous, to boost your company's success, on Blog Business Success Radio.
