Publicity expert Joan Stewart, aka The Publicity Hound, describes the new rules of press releases, and how to write them for consumers, and not only for journalists to boost your business success.
Joan Stewart is my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, February 7, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
If you're writing press releases primarily for journalists, you’re missing a huge opportunity to target consumers. That's because over the last 10 years, most of the rules of press releases have changed. We no longer write press releases only for journalists, but for consumers who are using search engines like Google to search for information online. Press releases can pull traffic to your website, and consumers can enter your sales cycle, even if journalists think your release isn’t worthy of their time and attention.
Publicity expert Joan Stewart (photo left), aka The Publicity Hound, knows dozens of companies that are doing just that. Some of them never get media attention for their releases. But that’s OK. The releases are targeting consumers who end up buying a company's products and services. As a newspaper editor, Joan accepted and rejected thousands of press releases.
You will learn:
Why most of the rules of writing press releases have changed, and why this is a huge benefit to companies like yours
3 questions to ask yourself before writing your press releases...if you don’t know the answers to these questions, you’re just wasting your time
The 6 elements of a great a press release, including the three elements that many people mistakenly skip because they don’t know any better
Why your press release doesn’t have to be about anything newsworthy…that’s because you aren’t writing it only for journalists
Why your press releases no longer have to be limited to one page…and how to use all that extra space to really promote your business
Why a pile of clips from newspaper and magazines is the worst way to judge the success of your press releases…you’ll learn what really counts!
How to write press releases for the search engine spiders…the more spiders that find your releases, the more humans will read them
The importance of keywords, and where to place keywords within your release so the search engines can find them
A major mistake companies make when choosing keywords and the one keyword phrase that’s a big waste of space
The best press release distribution services that will give your releases the greatest online exposure
The dirty little secret about those "free" press release distribution services, and what you must know before you consider using them
Opportunities to write press releases…you don’t even have to think creatively because Joan has done all the heavy lifting for you
The one thing you must do before you start writing press releases…skip this step and most of the traffic that you pull to your website will be worthless
Where to learn more about how to write and distribute press releases online
...plus, we’ll leave plenty of time for your questions.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with publicity expert Joan Stewart, aka The Publicity Hound, describes the new rules of press releases, and how to write them for consumers, and not only for journalists to boost your business success on Blog Business Success Radio.
