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Jeffrey Landers: The Home Office from Hell Cure - Blog Business Success Radio

Home based business expert and entrepreneur Jeffrey Landers, author of the practical handbook The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success, describes a step-by-step, manageable, daily tasks system to get home based entrepreneurs onto a schedule, that will take your business to a whole new level in only 100 days. Jeff Landers shares the steps to achieving expert status in any field, regardless of your company's goals, to help build your business success.

Jeffrey Landers is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 17, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneur Jeffrey Landers describes a straight forward, easy to follow system to get home-based entrepreneurs onto a regular schedule, that will take your business to an entirely new level in only 100 days. You will learn:

* What prevents your home based business from reaching its full potential

* How to build your business whether your goals are growth or lifestyle oriented

* What are the first steps to take to achieving home based business success

* How to become a recognized expert in your industry niche

Jeff Landers (photo left) has been in the commercial real estate business for over three decades. He is the founder and president of the innovative office space search engine, Offices2Share.com, now celebrating its seventh year successfully helping start-ups and home-based businesses make the leap from home office to "real" office.

As the pioneer of the nation's first and oldest Internet database for shared office space, he has helped thousands of businesses find office space in cities throughout the U.S. His site focuses exclusively on short-term, ready-to-use office space. This type of space is ideally suited for start-ups, small businesses, consultants/professionals, and any other businesses that want to avoid the upfront costs and long lease terms that are typically required when renting "traditional" office space.

Before forming his Web-based business, Jeff directed his own traditional real estate firm, Landers Commercial Real Estate, Inc., from 1989-1998 specializing in helping Japanese companies set-up shop in the U.S.

Prior to this, Jeff worked for Marine Midland Bank, where he expanded the office locations for the bank's $3.5 billion credit subsidiary and before that as a commercial real estate broker with Coldwell Banker Commercial Real Estate (now CB Richard Ellis). In the early 1980s, Jeff was the Director of Office Leasing for Merrill Lynch where he oversaw the site selection, financial analysis, lease negotiation, design, and construction of Merrill's offices and retail locations throughout the United States.

In total, Jeff has successfully negotiated more than 900 lease contracts totaling over six million square feet of office space throughout the United States. He has taught himself Japanese, run several marathons, and invented and patented an exercise machine. He began attending Columbia University at age 15. He also studied law at Pace University School of Law.

My book review of The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success by Jeff Landers.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Jeffrey Landers, author of the practical handbook The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success, as he describes a step-by-step, manageable, daily tasks system to get home based entrepreneurs onto a schedule, that will take your business to a whole new level in only 100 days. Jeff Landers shares the steps to achieving expert status in any field, regardless of your company's goals, to help build your business success on Blog Business Success Radio.

Tags: Jeffrey Landers, The Home Office From Hell Cure, home based businesses, Blog Business Success, Blog Talk Radio.

The Home Office From Hell Cure by Jeffrey Landers - Book review

The Home Office from Hell Cure

Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success

By: Jeffery A. Landers

Published: Apr 1, 2008
ISBN: 9781599181677
Format: Paperback, 235pp
Publisher: Entrepreneur Pr

You can transform your stalled, time wasting home based business into the successful company of your dreams, in just one hundred days, writes Jeffrey Landers in his practical handbook The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success. Whether your goal is growth to an employee based company or to enjoy the lifestyle of working from home, the book provides a detailed blueprint for success.

Jeffrey Landers pulls no punches, regarding the many time losing and profit draining obstacles, that stand in the way of a successful home based business. With humour and real life examples, the author demonstrates that achieving the business you always wanted is possible. The book examines the entrepreneurial goals of businesses geared for growth and expansion through selecting the right out of home premises. At the same time, a business person wanting to maintain the flexibility of the home based lifestyle, is shown how virtual assistants can take over less profitable routine tasks.

Jeffrey Landers (photo left) recommends practical techniques that have proven
effective in the real world of business. He uses them in his own company. As a result, the reader gains the experience of the author's own successes and failures. After establishing the type of company the entrepreneur seeks to build, the Jeffrey Landers switches to building a reputation as an expert in the chosen niche market. The advice offered is effective for businesses of any size, and for entrepreneurs with very different goals and industries.

For me, the power of the book is in its practical approach to building a successful home based company. The structure of the book is a daily task based system that helps the business person take small steps toward the overall goal. The overall plan is to reach the target in one hundred days. Many of the steps are tiny and can be done in minutes.

Some of the other assignments are larger, more difficult, and require a real commitment on the part of the entrepreneur. This demand on the home based business owner, to act decisively, is a major part of the book's strength. No half hearted attempt will work, and that fact is recognized by the author. Personal responsibility is a requirement for business success.

I highly recommend The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success by Jeffrey Landers to any home based entrepreneur who is serious about their business. Whether your goal is to become the next major corporation or to work from your pajamas at home, this book will steer you in the right direction.

Read The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success by Jeffrey Landers and turn your home based business into the company of your dreams.

Tags: Jeffrey Landers, The Home Office From Hell Cure, home based business, business book reviews.

Susan Friedmann: Riches In Niches - Blog Business Success Radio

Niche marketing expert and speaker Susan Friedmann, author of the powerful new book Riches in Niches: How to Make It Big in a Small Market, reveals secrets to success in niche markets for professionals and entrepreneurs. Susan shares the steps to achieving expert status in any field, to help build your business success.

Susan Friedmann is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 10, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Niche marketing expert and speaker Susan Friedmann shares her secrets to success in niche markets for professionals and entrepreneurs. You will learn:

* The importance of dominating a niche market

* Why becoming the go to expert in your field is a powerful goal to achieve

* How to find the right market segment for your interests and talents

* The seven steps to success in your niche market

Originally from London, England, Susan Friedmann (photo left) has been a successful speaker, consultant and author for over 20 years. As an innovative, insightful and high-content speaker together with her extensive trade show experience and background, she is a popular expert choice presenter and trainer for corporations, associations and convention organizers worldwide.

A prolific author, Susan has written and published ten books, several of which have been translated into numerous languages. She compiled and published her books on exhibiting, the three volume, Secrets of Successful Exhibiting series, with over 30,000 copies in print. Her book Meeting & Event Planning for Dummies, was published in July, 2003.

Susan is a regular contributing writer to numerous professional and trade publications. She has appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg's Small Business.

Susan is a National Board Director of the National Speakers Association, and a Certified Speaking Professional. A CSP is a dedicated professional with a proven track record of continued speaking excellence. It's the highest earned designation from NSA with less than eight percent of the total membership having achieved it.

She was also a former adjunct faculty member at San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association - Cincinnati Chapter.

In her spare time Susan enjoys practicing yoga, hiking, and works as a literacy volunteer for the Federal Bureau of Prisons.

My book review of Riches in Niches: How to Make It Big in a Small Market by Susann Friedmann.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Susan Friedmann, author of the new book Riches in Niches: How to Make It Big in a Small Market, as she reveals secrets to success in niche markets for professionals and entrepreneurs. Susan shares the steps to achieving expert status in any field, to help build your business success on Blog Business Success Radio.

Tags: Susan Friedmann, Riches In Niches, dominating niche markets, Blog Business Success, Blog Talk Radio.

Riches In Niches by Susan Friedmann - Book review

Riches in Niches

How to Make It Big in a Small Market

By: Susan Friedmann

Published: May 1, 2007
ISBN: 9781564149305
Format: Hardcover, 256pp
Publisher: Career Pr Inc

Be the expert and you are on your way to wealth, writes Susan Friedmann in her powerful book Riches in Niches: How to Make It Big in a Small Market. The author provides seven steps to becoming a successful nichepreneur, by dominating an entire niche market through specialization.

For author Susan Friedmann, a successful nichepreneur herself, the key to riches is through narrowing market your focus. By achieving authority status in a specific niche market, the business or professional person eliminates any competition. Having a specialized market to oneself is the first step toward riches in niches. Being the only game in town for a market segment is only the starting point, however. The book describes the seven steps for developing that expert status and turning it into niche market domination.

Susan Friedmann (photo left) shares her proven success secrets in easy to follow detail. Unlike many business how to books, this one provides the crucial nuts and bolts detail necessary for building your successful niche business. She explains why the seeming contradiction between domination of small market niches as an expert, versus becoming just another commodity in large highly competitive fields, works to your business advantage.

Instead of repeating shop worn platitudes and homilies, the author provides the hands on insider techniques that are vital to to becoming the recognized expert in your chosen niche. In fact, all seven steps lead to the essential goal of domination of that market segment. The result is being the trusted expert for everyone from potential customers and clients, to business referrals from colleagues, to high level media interviews, for your specific niche market.

For me, the power of the book is its detailed step by step approach to building a niche market business. Every chapter is a veritable cornucopia of ideas and information for becoming the expert and leveraging that status into paying business. Every essential area of marketing and promotion is covered in detail. The aspiring nichepreneur is not left guessing as to what a certain concept means for them. The road map to success is marked very clearly, with techniques proven to work in the real world.

I highly recommend Riches in Niches: How to Make It Big in a Small Market by Susan Friedmann for anyone serious about becoming an expert in their chosen niche market. Instead of being a generalist facing powerful competition on all fronts, you can become the sole expert in a specific market. As global business becomes ever more competitive, turning yourself into the recognized niche expert becomes crucial to success.

Read Riches in Niches: How to Make It Big in a Small Market by Susan Friedmann and dominate your niche market as you accumulate wealth and status.

Tags: Susan Friedmann, Riches In Niches, dominating niche markets, business book reviews.

Michele Miller & Holly Buchanan: The Soccer Mom Myth - Blog Business Success Radio

Bloggers Michele Miller and Holly Buchanan, authors of the important new book The Soccer Mom Myth: The New Reality of Marketing to Women, explode the myth of the soccer mom as a target market. They share the real truth about marketing to women online and offline, to help build your business success.

Michele Miller and Holly Buchanan are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 3, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Michele Miller and Holly Buchanan describe the real facts about marketing to women on the internet and in the bricks and mortar world. You will learn:

* Why marketing to women is the new mainstream marketing strategy

* How to understand gender differences in buying patterns

* Why you should market to women as individuals

* How to make your business more friendly to female buyers

Michele Miller (photo left) has been an explorer her entire life and has great stories to show for it. A classical musician by training, she holds degrees in education and business administration. She has worked for companies as small as Diapers Unlimited delivery service (where she discovered the true meaning of customer service and loyalty) and as large as The Metropolitan Museum of Art, Lincoln Center for the Performing Arts, and Sirius Satellite Radio. She also devoted seven years to growing her own public relations firm in New York.

Michele is now a Wizard of Ads partner working with extraordinary people and enjoys the opportunity to merge her professional background with her personal principles. She maintains a powerful roster of dynamic small businesses across North America, and is an international speaker and teacher on the topic of marketing to women.

Michele Miller blogs at WonderBranding: Marketing to Women.

Holly Buchanan (photo left) is the Senior VP of Client Services at Future Now Inc., a leader in website conversion and persuasion architecture.

Holly began her career in the radio industry as a copywriter and creative director. It was the perfect training ground for the work she does today. Holly worked with over a thousand clients. (that's right - averaged over one hundred every year) They had five radio stations with formats ranging from adult contemporary, to country, to alternative rock. In her meetings with businesses of all types, Holly got a hands on view of what copy spoke to those different audiences, what worked and what didn't.

Holly Buchanan blogs at Marketing To Women Online.

My book review of The Soccer Mom Myth: The New Reality of Marketing to Women by Michele Miller and Holly Buchanan

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

To call in questions for my guests, the number is: (347) 996-5832

Let's talk with Michele Miller and Holly Buchanan, authors of the important new book The Soccer Mom Myth: The New Reality of Marketing to Women, explode the myth of the soccer mom as a target market. They share the real truth about marketing to women online and offline, to help build your business success on Blog Business Success Radio.

Tags: Michele Miller, Holly Buchanan, The Soccer Mom Myth, marketing to women, Blog Business Success, Blog Talk Radio.