Listen to Wayne Hurlbert on Blog Talk Radio



Consultant, and principal and founder of Quantum Media Associates, and co-author of the insightful and eye opening book The Curse of the Mogul: What's Wrong with the World's Leading Media Companies, Ava Seave, describes how the biggest media companies in America failing their customers and their shareholders through self-deception and grandiose self importance. She describes how the media companies are failing as businesses through misguided business goals and through belief in many myths including their content being king. She shares how the media can overcome these challenges, even in an internet world, and become successful and responsive companies.

Ava Seave is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, July 1, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Consultant, and principal and founder of Quantum Media Associates, and co-author of the insightful and eye opening book The Curse of the Mogul: What's Wrong with the World's Leading Media Companies, Ava Seave, describes how the biggest media companies in America failing their customers and their shareholders through self-deception and grandiose self importance. You will learn:

* Who are the media moguls and why they are cursed

* How media companies are failing their shareholders and customers

* How to spot the myths used by the media moguls to defend their actions

* What the media moguls must do to become more profitable companies



Ava Seave (photo left) is a Principal of Quantum Media Associates, a leading New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies. As a Quantum Media principal, she has led numerous consulting engagements and has provided senior-level management consulting services to many companies in a broad range of assignments.

Before founding Quantum Media Associates with four others in 1998, she was a general manager at three leading media companies: Scholastic Inc., where she directed the Trumpet Club and Scholastic Specials business units, at The Village Voice where she was responsible for all non-advertising revenue and administrative management including circulation, shipping and distribution, list sales, print and on-line syndication and consumer advertising and public relations and at TVSM, the country's largest cable listings magazine.

Ava started her career at Dell Publishing (a division of Doubleday) and as an editor at two horticulture magazines. Professor Seave's teaching experience beyond CBS includes stints at the New York University School of Professional and Continuing Education in the Masters of Publishing and E-management programs. She has been a lecturer at numerous Folio Conferences, FMA conferences and for the Magazine Publishers' Association Executive Education programs.

Professor Seave is on the Board of Davler Media. She is also on the non-profit boards of the Pembroke Center at Brown University and the Archaeology Institute of America, serving as head of the Archaeology Magazine committee.

My book review of The Curse of the Mogul: What's Wrong with the World's Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with consultant, and principal and founder of Quantum Media Associates, and co-author of the insightful and eye opening book The Curse of the Mogul: What's Wrong with the World's Leading Media Companies, Ava Seave, as she describes how the biggest media companies in America failing their customers and their shareholders through self-deception and grandiose self importance. She describes how the media companies are failing as businesses through misguided business goals and through belief in many myths including their content being king. She shares how the media can overcome these challenges, even in an internet world, and become successful and responsive companies on Blog Business Success Radio.

Tags: The Curse of the Mogul: What's Wrong with the World's Leading Media Companies, Ava Seave, mainstream media industry, Blog Business Success, Blog Talk Radio.

READ MORE - Ava Seave: The Curse Of The Mogul - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Entrepreneur, professional speaker, social media strategist, small business coach, and author of the very practical and results oriented book Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works, Melinda F. Emerson, shares her 12 month step by step plan for making a successful transition from employee to entrepreneur. She describes the critical importance of planning not only the business but also one's personal goals. Melinda provides a series of activities, to be completed each month, prior to opening and operating the new start-up business. She also presents some practical tips for establishing a successful business and for maintaining it over the long term. Learn as well how to think like an entrepreneur instead of an employee.

Melinda F. Emerson is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, June 29, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneur, professional speaker, social media strategist, small business coach, and author of the very practical and results oriented book Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works, Melinda F. Emerson, shares her 12 month step by step plan for making a successful transition from employee to entrepreneur. You will learn:

* How to think like an entrepreneur rather than an employee

* Why a 12 month preparation process will create a more successful business

* Why personal and business planning are critical for success

* How to bridge the business knowledge gap that derails many new entrepreneurs



Melinda Emerson (photo left) is known as “SmallBizLady,” and is one of America’s leading small business experts. She is a seasoned entrepreneur, professional speaker, social media strategist and small business coach.

Melinda has lectured on small business at The Wharton School of Business at the University of Pennsylvania, Temple University and Rosemont College and for clients including: IKEA, Verizon, GlaxoSmithKline, National Association of Women Business Owners, PA Governor’s Conference for Women, International Association of Business Communicators, the Small Business Administration, and the Center for Women’s Business Research. Her areas of expertise include small business start-up, recession-proof marketing and social media strategy.

Melinda Emerson began her professional career in television as a producer. Within five years, inspired by Oprah Winfrey’s HARPO Productions, Inc., she left television to pursue her entrepreneurial dream to create an award-winning production company. Melinda is a dedicated wife, mother and woman business owner who believes that faith is one of the most important ingredients in a successful business.

Melinda hosts #Smallbizchat a weekly talk show on Twitter. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business.

Melinda Emerson has developed a small business TV news segment and published several articles and special reports including 44 Things To Do Before You Go Into Business. She has also recorded an audio CD, 10 Things You Must Never Forget in Business. Melinda Emerson’s first book Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works was published March 9, 2010 from Adams Media.

Melinda has been featured on NBC Nightly News and in the Wall Street Journal, U.S. News and World Report and Black Enterprise. She is a graduate of Virginia Tech.

Melinda Emerson has also won numerous awards including Top 50 Women in Business in Pennsylvania, Top 30 Leaders of the future by Ebony Magazine, and the National Association of Women Business Owners’ Woman of Distinction Award.

My book review of Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works by Melinda Emerson.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with entrepreneur, professional speaker, social media strategist, small business coach, and author of the very practical and results oriented book Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works, Melinda F. Emerson, as she shares her 12 month step by step plan for making a successful transition from employee to entrepreneur. She describes the critical importance of planning not only the business but also one's personal goals. Melinda provides a series of activities, to be completed each month, prior to opening and operating the new start-up business. She also presents some practical tips for establishing a successful business and for maintaining it over the long term. Learn as well how to think like an entrepreneur instead of an employee on Blog Business Success Radio.

Tags: Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works, Melinda Emerson, personal and entrepreneurial success, Blog Business Success, Blog Talk Radio.

READ MORE - Melinda Emerson: Become Your Own Boss In 12 Months - Blog Business Success Radio

Keeping the Wolves at Bay: Media Training

By: Jonathan Bernstein

Published: March 17, 2007
Format: Paperback, 90 pages
ISBN-10: 1450582206
ISBN-13: 978-1450582209
Publisher: CreateSpace










"Even if you have given many 'good news' interviews in the past, you're almost certain to say or do things you'll regret if you have not been media trained when in a 'high pressure' media interview situation", writes President of Bernstein Crisis Management, Inc., Jonathan Bernstein, in his practical and eye opening book Keeping the Wolves at Bay: Media Training. The author describes how media training will help develop key messages, to improve the chance for balanced coverage, enhancing transferable media relations skills, and assisting in identifying effective media spokespeople.

Jonathan Bernstein recognizes that media training is not a guarantee of favorable media coverage, or that the book is even of an effective substitute for full scale media training. What the book does accomplish very well is establishing the critical importance of understanding the media and the importance of presenting a strong and honest message to journalists. Along with media training not being a magic formula, Jonathan Bernstein emphasizes that media spokespeople must practice their media skills intensively, to ensure their optimal effectiveness. Whether the media is the traditional mainstream or the alternative media of blogs, social media, and podcast, a business person must have training and continual practice in responding to journalists' questions.



Jonathan Bernstein (photo left) points out that training and practice not only includes the wording of the statements, but also the non-verbal signals of voice tone and body language.The author devotes the majority of the book to providing practical media training advice, including the all important areas of honesty and ethics. Because the book focuses on media relations effectiveness during a crisis, when the chances of escalating the problem or creating an even larger problem, Jonathan Bernstein shares his three C's of crisis communication:

* Compassionate
* Competent
* Confident

For me, the power of the book is how Jonathan Bernstein demonstrates the crucial importance of media training for the representatives of any organization. In a crisis situation, where tempers are short and events may be changing by the moment, having well trained spokespeople, who show a compassionate, competent, and confident attitude are more likely to be believed and trusted. In the area of media training, the author describes how journalists work, to show organizational spokespeople the view from the other side of the microphone. At the same time, Jonathan Bernstein teaches business people the techniques that can optimize their media interviews most effectively. The author also cautions spokespeople that there are differences between media, between different reporters, and the critical importance of being truthful and ethical at all times.

I highly recommend the very useful guide Keeping the Wolves at Bay: Media Training by Jonathan Bernstein, to anyone seeking a deeper understanding of the importance of media training, and looking for sound, real world advice for effective media interviews on behalf of an organization during a crisis situation. The author provides step by step techniques that can and should be practiced on an ongoing basis to learn, develop, and enhance media relations skills.

Read the entertaining and very readable book Keeping the Wolves at Bay: Media Training by Jonathan Bernstein, and discover the transformational power of effective media relations for any business. The author shares usable techniques and methods of practice to ensure that your organization has the optimal interviewing skills for facing any crisis situation.

Tags: Keeping the Wolves at Bay: Media Training, Jonathan Bernstein, media relations, business book reviews.

READ MORE - Keeping the Wolves at Bay: Media Training by Jonathan Bernstein - Book review

Become Your Own Boss in 12 Months

A Month-by-Month Guide to a Business that Works

By: Melinda F. Emerson

Published: March 18, 2010
Format: Paperback, 272 pages
ISBN-10: 1605501115
ISBN-13: 978-1605501116
Publisher: Adams Media








"To achieve success as a small business owner, you need to be flexible, pay close attention to your market, and figure out what you do not know about running a business", writes entrepreneur, and founder and CEO of Quintessence Multimedia, Melinda Emerson in her very practical and results oriented book Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works. the author describes a plan for preparing and launching a business in twelve months, combined with a personal plan for becoming a successful entrepreneur.

Melinda Emerson understands the critical importance of planning to achieve success in an entrepreneurial venture. She also recognizes that not only does a business require planning from the idea stage to the grand opening, but that the prospective entrepreneur must learn some crucial life lessons about what it means to be an entrepreneur. Not only does a potential business owner require a Plan A, but also a Plan B, Plan C, and even more, to ensure that unexpected events don't derail the entire enterprise. Because there is so much business and personal planning required to start the business off on a successful path, Melinda Emerson provides a twelve month preparation process. This one year time frame is designed to ease the steep learning curve, and to establish an entrepreneurial mindset in the new business owner. Since potential entrepreneurs often don't even know what they don't know, each month, another piece of the knowledge gap is added toward bridging that divide.



Melinda Emerson (photo left) covers the essential knowledge areas that a new entrepreneur must learn in order to start a successful company. The author shares how a potential entrepreneur must establish his or her personal long term goals, and how these goals must be in harmony with the type of business start-up and its commitment level. At the same time, Melinda Emerson also stresses that a budding business owner must understand his or her own personal strengths and weaknesses, as these factors can help or impede business success. The book also examines the critical importance of understanding personal as well as business finances. The author helps the new business owner set a time line for developing the needed business skills, and concentrating on activities for achieving a successful transition from employee to entrepreneur. The book contains powerful advice for setting business goals and for anticipating and overcoming obstacles.

For me, the power of the book is how Melinda Emerson shares her own real world entrepreneurial experience with the reader in a logical and sequential way. The author stays true to her vision for the book of creating a twelve month process for making the personal transition from employee to entrepreneur, and from the idea stage to opening a new business. Because Melinda Emerson brings her business start up knowledge to the book, she describes openly the pitfalls awaiting the unprepared, and the personal sacrifices necessary for success.

These vital lessons provide an often needed antidote to the over enthusiastic, but very unprepared would be entrepreneur. As a result, the book's main premise is that planning of both one's personal life, and the imperative of a business plan, form the backbone of the book. The twelve month process for preparation to become a business owner follows the central theme of planning for both the entrepreneur, and for the business.

I highly recommend the must read and essential business start-up guide Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works by Melinda Emerson, to anyone seeking a no nonsense step by step primer for starting a new business the right way. The author describes the process of becoming an entrepreneur, both in outlook and in business knowledge so well, that any would be business owner can utilize this book to make the transition from employee to business person.

Read the passionate and insightful book Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works by Melinda Emerson, and make the move from cubicle to business ownership. This book is your one stop road map to personal and entrepreneurial success.

Tags: Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works, Melinda Emerson, personal and entrepreneurial success, business book reviews.

READ MORE - Become Your Own Boss in 12 Months by Melinda Emerson - Book review

Mastering the VC Game

A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

By: Jeffrey Bussgang

Published: April 29, 2010
Format: Hardcover, 256 pages
ISBN 9781591843252
Publisher: Portfolio/Penguin





"VCs acting in concert with entrepreneurs function as an essential and powerful engine of the U.S. economy", writes successful serial entrepreneur and general partner at early stage venture capital firm Flybridge Capital Partners, Jeffrey Bussgang in his very informative and insider information packed book Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms. The author shares vital insights into the venture capital industry, and demystifies the VC process, while describing how the people involved in the VC world reach their decision.

Jeffrey Bussgang understands the venture capital industry from both sides of the table. He shares his experiences as an entrepreneur seeking funding, and his knowledge of the industry as an innovative member of the venture capital community. As a result of his insider status, the author recognizes that simply finding any venture capitalist is not enough. What an entrepreneur must do, according to the author, is find the right VC who is the right fit for both the entrepreneur and the start-up business. Jeffrey Bussgang admits that as a young entrepreneur, he both feared and revered the venture capital industry and the decision makers who held the keys to capital necessary for a new company. Through his years of experience, the author learned how people in the VC world think and reach their funding decisions.



Jeffrey Bussgang (photo left) takes the reader through the entire process of reaching a funding agreement with a venture capital firm. The author guides the prospective entrepreneur along each of the critical steps in the journey. From "the pitch" and negotiating the deal, to building the company and facilitating "the exit", Jeffrey Bussgang shares essential information that entrepreneurs need to know. The author also shares his thoughts about the future of the venture capital industry, and its explosive growth on an international scale. It is clear that the author has a strong affinity for the venture capital industry. The book describes the critical role of the VC firm in providing the initial capital that has built, and continues to nurture, some of the most recognizable and successful companies.

For me, the power of the book is how Jeffrey Bussgang takes the reader into the often misunderstood world of venture capitalism. The author pulls back the curtains of mystery that surround the VC funding process, and provides a practical, step by step guide to achieving a successful funding agreement with a venture capitalist. Along with the information about navigating the entire VC voyage from the initial idea to exit strategy, the author includes interviews and profiles of business people who have achieved success with venture capital.

The stories of start-ups becoming global leaders are both inspirational and informative, as they provide crucial insights into how entrepreneurs think, along with the thought process of the VC. At the same time, Jeffrey Bussgang points out that the vast majority of entrepreneurs don't take the venture capital road. This vital insight emphasizes that venture capital is not the only source of money, and may not even be the best course of action for an aspiring entrepreneur.

I highly recommend the essential and must read guide book Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms by Jeffrey Bussgang, to anyone seeking a deeper understanding of how the venture capital process operates, and how to achieve success in finding the right VC. The book is a first rate introduction to the complex and relatively unknown world of venture capitalists and the people who comprise this vital industry.

Read the practical and entertaining book Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms by Jeffrey Bussgang, and discover how to level the playing field when approaching and negotiating with venture capitalists. Understanding that there is a right and a wrong way to navigate the process is critical. With this book, the quest of finding the right venture capitalist for a start-up venture is much more likely to reach a successful conclusion.

Tags: Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms, Jeffrey Bussgang, venture capital funding, business book reviews.

READ MORE - Mastering The VC Game by Jeffrey Bussgang - Book review

Listen to Wayne Hurlbert on Blog Talk Radio



Business consultant, keynote speaker, coach, and author of the practical and inspiring book POP! Create the Perfect Pitch, Title, and Tagline for Anything, Sam Horn, describes how in today's cluttered world, it is essential to break through that noise to get your voice heard. No one will notice your message, however, unless it's packages and presented properly. Sam Horn shares the secrets of getting your message through to your audience with the POP technique. A message must be Purposeful, Original, and Pithy to gain interest and generate word of mouth buzz. Learn the five secrets to getting heard that grabs people's attention from the very start. Discover how to stand out from the crowd and POP!

Sam Horn is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, June 24, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Business consultant, keynote speaker, coach, and author of the practical and inspiring book POP! Create the Perfect Pitch, Title, and Tagline for Anything, Sam Horn, describes how in today's cluttered world, it is essential to break through that noise to get your voice heard. You will learn:

* Why it's critical today to heard in the media saturated world

* How to develop the concepts of POP! Purpose, Originality, Pithy

* How to maintain the audience attention once engaged

* How to creatively apply POP! thinking to any business problem



Sam Horn (photo left) America's Intrigue Expert, is a business and career strategist who helps organizations and entrepreneurs develop one-of-a-kind approaches and positioning so they break out vs. blend in.

As founder of the Intrigue Institute, Sam Horn helps entrepreneurs and organizations brainstorm/strategize and scale their message and mission to increase visibility and revenue and to positively impact more people. She and her team of Intrigue Experts do this through:

* Customized consulting

* Calendar of public seminars and webinars

* Books and CD's

Sam Horn has 5 books from major publishers including POP! Create the Perfect Pitch, Title, and Tagline for Anything (Ken Blanchard says it is a “lively guide to getting heard and getting remembered.”) It is considered a pioneering resource for creating original, compelling communications that capture and keep the attention of target customers for your cause or company.

Sam Horn's work has been featured on MSNBC, NPR, every major TV network, BusinessWeek.com, in the New York Times, Readers Digest, Chicago Tribune and Washington Post.

Sam was a top-ranked presenter at Inc. 500/5000 (along with Jim Collins of Good to Great and Tom Peters of In Search of Excellence), a speaker at USA Today's Perfect Pitch conference, and the Pitch Coach for Springboard Enterprises (which has helped entrepreneurs receive $4.5 billion in venture capital.)

Sam Horn's impressive client list from the past 20 years includes hundreds of organizations and associations such as Intel, Boeing, NASA, National Governors Association, Hewlett-Packard, Young Presidents Organization, Amgen, Genentech, KPMG, ServiceMaster, Four Seasons Maui and Capital One.

My book review of POP! Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn.

My book review of Tongue Fu! How to Deflect, Disarm, and Defuse Any Verbal Conflict by Sam Horn.

My written Q and A interview with Sam Horn.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with business consultant, keynote speaker, coach, and author of the practical and inspiring book POP! Create the Perfect Pitch, Title, and Tagline for Anything, Sam Horn, as she describes how in today's cluttered world, it is essential to break through that noise to get your voice heard. No one will notice your message, however, unless it's packages and presented properly. Sam Horn shares the secrets of getting your message through to your audience with the POP technique. A message must be Purposeful, Original, and Pithy to gain interest and generate word of mouth buzz. Learn the five secrets to getting heard that grabs people's attention from the very start. Discover how to stand out from the crowd and POP! on Blog Business Success Radio.

Tags: POP! Create the Perfect Pitch, Title, and Tagline for Anything, Sam Horn, improving business communications, Blog Business Success, Blog Talk Radio.

READ MORE - Sam Horn: POP! Stand Out In Any Crowd - Blog Business Success Radio

POP!

Create the Perfect Pitch, Title, and Tagline for Anything

By: Sam Horn

Published: February 3, 2009
Format: Paperback, 256 pages
ISBN-10: 0399533613
ISBN-13: 978-0399533617
Publisher: Perigee Trade/Penguin Group (USA)





"People today are so busy, so bombarded with information, that's all the time we have. If we don't convince them in our one-minute window of opportunity that we're worth their valuable time, they switch their focus to something else", writes keynote speaker, coach, business consultant, and author of the practical and inspiring book POP! Create the Perfect Pitch, Title, and Tagline for Anything. The author demonstrates the importance of getting noticed, and shares proven techniques to enhance your creativity, strengthen your message, and get your ideas heard in a crowded marketplace.

Sam Horn recognizes that not everyone understands how to gain an audience for their message or how to sell their ideas. As a result, Sam has devised the system that she calls POP! By utilizing the fun and effective approach of being Purposeful, Original, and Pithy, any products, services, and ideas can find an audience. At the same time, the audience will not only engage, but will also add a viral element to the POP! message. The good news, writes Sam Horn, is that since few business people practice the POP! concept, the field is wide open for any business or professional person to gain an audience. In today's media saturated world, the more interesting and intriguing the message, the wider the appeal. Sam Horn provides step by step instructions on how to stand out in any crowd.



Sam Horn (photo left) not only describes how to attract the interest of the audience, but she goes one step farther. She shares her proven methods of keeping that interest over the long term, and also for deepening the connection. Along with the attention grabbing POP! concept, Sam Horn provides seven secrets to holding the interest:

* Make Your Content Come Alive With First Person Stories
* Put People In The Pool
* Craft A Memorable Money Phrase
* Make It Relevant With Segues
* Juxtapose Points to Make Them Clear
* Open Eyes, Ears, Hearts And Minds With Quotes
* Inspire Action With Specific Next Steps

For me, the power of the book is how Sam Horn provides a complete system for grabbing people's attention, and for holding it through creativity, interest, and intrigue. The author shares a step by step process that anyone can use to gain attention for any product, service, idea, or cause. The techniques range from developing creative thinking capabilities to utilizing proven tactics in new and revolutionary ways. The chapters introduce the various POP! techniques, and illustrates them with real world examples. The chapters end with exercises that help the reader work through specific problems, while learning new POP! concepts. If an idea isn't applicable to the problem being brainstormed, the book is designed so the reader can simply move along to the next tactic, as it may be more effective for finding an effective solution.

I highly recommend the empowering and game changing book POP! Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn, to anyone seeking a proven and effective system to reach your target market. By applying the POP! concepts to gain interest in a world bombarded with other messages, your ideas will not only be heard but will become the preferred message for an intrigued audience.

Read the insightful and inspirational book POP! Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn, and put some POP! into your business or professional message. By reading and utilizing the methods prescribed in this book, anyone can be heard in the crowded idea marketplace. POP! will get you heard above the clutter and noise, and boost your company ahead of the competition.

Tags: POP! Create the Perfect Pitch, Title, and Tagline for Anything, Sam Horn, improving business communications, business book reviews.

READ MORE - POP! by Sam Horn - Book review

Legendary musician, performer, and visionary songwriter Gary Wright was kind enough to take the time to answer a few questions about his new CD titled Connected. Featuring such musical icons as Ringo Starr, Joe Walsh, and Skunk Baxter, the CD is independently produced without a major record label. Gary Wright describes how he created the CD and how he is marketing the album through social media and the internet on his website www.thedreamweaver.com.

Thanks to Gary Wright for his time and for his thoughtful answers.

Gary Wright can be found on Facebook, Twitter, and MySpace.

What was the background to creating this now CD Connected?

Gary Wright: More than half of the songs were written on acoustic guitar while I was on holiday in Italy and the rest were written in my studio, "Satisfied" was co-written by Bobby Hart of Boyce and Hart fame, "Gimme some time" was co-written by John Lang (who co-wrote the big Mr. Mister big hits, "Life's not a Battlefield" was co-written by a Nashville writer named Joe Beck and "Can't find no Mercy" was co-written by Oliver Leiber (Jerry Leiber's son. These songs were co-written with me and the rest of the songs I wrote by myself. The lyrical content reflects my spiritual philosophy as well as positive messages. I don't write about negative subjects and if I do they have positive outcomes.

There are many legendary musicians playing on the CD and the first single "Satisfied". Who are some of the musicians and how did all of you get together on the project?

Gary Wright: The first single from the album is "Satisfied" and has as special guests Ringo on drums, Joe Walsh on guitar solo and Skunk Baxter on Rhythm guitar. Ringo I've known since the early 70's when we played together on George Harrison's solo albums, Skunk Baxter had played on some of my earlier albums, and Joe Walsh I met through Ringo. I simply asked them if they wanted to play on my album and they all agreed to do it.

The CD is being released without the backing of a major record label. Why did you choose to produce the album independently?

Gary Wright: The major labels aren't doing deals with artists who they categorize as "Heritage Artists" and even if they did do deals they wouldn't really spend a lot of time or money promoting them. I have my own label distributed through Warner Music and that works fine for me as I have control over the marketing and promotion.



Gary Wright (photo left)

What are some of the advantages of being an independent and not part of a major record label?

Gary Wright: You call all the shots, spend money where you think is fit and basically control your own destiny. The radio part of it isn't an option like it used to be because there isn't any top 40 stations playing artists like myself and the Classic Rock stations only play older hits. So you basically market through social networking sites and live shows. You also make 7 or 8 times more as an artists than if you were on a major label.

Are there some marketing, distribution, and air play challenges that you have met as a result of being an independent?

Gary Wright: In my situation I use people to do on line marketing and talk radio shows where a lot of my audience spends their time and some classic rock stations as I am on tour with Ringo this summer and that has created a lot of interest.

What are some of the marketing tactics and alternative techniques that you are using to market the CD and the single?

Gary Wright: I really try to market and brand my web site www.thedreamweaver.com and we offer things that were never available before like a USB necklace which contains the entire album plus bonus tracks - 1 of which I wrote with George Harrison in the 70's which has never been released, and the other a track that George played a solo on. There is also never released video material, photos, new tee shirts on the site. I use my team I mentioned before to market and promote the site as well as advertise on places like Amazon and Facebook.

How has the power of the internet helped in marketing your music and career?

Gary Wright: It allows you to instantly reach out to all your fans and gather new fans. It also keeps you in touch with people who support your music.

You have had tremendous success in getting your music, most notably the huge hits "Dream Weaver" and "Love Is Alive" on movie soundtracks. Are you planning to continue with this marketing strategy, and perhaps expand it?

Gary Wright: That aspect of my career happens on its own without my having to do anything like the usage of "Dream Weaver" in the new Toy Story 3. People come to me and ask if they can use my songs. I also have someone who shops my new songs from my new album "Connected" to TV and film and advertising. I will continue to do this as it helps in building awareness of my music.

You are part of Ringo Starr's All Star Band. How has this association helped continue your already stellar music career?

Gary Wright: Ringo is a dream to work with and the tour is just about sold out in a time when major artists are canceling their tours do to lack of box office sales. I feel very blessed to be a part of the band - especially at a time when my new album has just come out because the tour helps promote the new album as well as promote me. The two things go hand in hand.

You are also scheduled to appear in the a biopic about music legend George Harrison. How did you get involved in that project?

Gary Wright: Martin Scorcese's office called me and asked me if they could interview me due to my close connection with George over the years. I think Marty was especially interested in the spiritual connection George and I had in both sharing a passion for Eastern Philosophy and India. We were very close and were on the same spiritual path-Self Realization Fellowship.

What advice would you give to any musician on marketing their music without the backing of a major record label?

Gary Wright: You have to be tenacious and believe in yourself. You have to turn over all the stones and constantly look for opportunities to promote your music. I believe that success comes from trying 100% of the time even though you fail - pick yourself up and keep trying. Successful people fail 90% of the time but hit it big 10% of the time.

What is next for Gary Wright?

Gary Wright: I'm thinking about writing a book about my life, career, friends I've met along the way and my own story of personal and spiritual growth. Maybe I'll start it next year.

Tags: Connected, Satisfied, Gary Wright, Dream Weaver, independently marketed music CD, musician interviews.

READ MORE - Gary Wright - Connected - Musician interview

The Sorcerer's Dream

By: Alysa Braceau (Dreamshield)

Published: April 12, 2010
Format: Paperback, 294 pages
ISBN-10: 1609101561
ISBN-13: 978-1609101565
Publisher: Booklocker.com, Inc.







"But nothing appealed to me more than the adventures of the sorcerer's apprentices", writes journalist, spiritual healer and dreamer Alysa Braceau (Dreamshield), in her extraordinary and deeply personal book The Sorcerer's Dream. The author takes the reader along on her incredible personal journey as an apprentice woman sorcerer, dreamer, and healer in the the deepest and most profound Native-American traditions.

Dreamshield, who discovers her name in dreamtime, shares her sorcerer training sessions with her guide Running Deer, or Vidar as he is named in the Western style. The author must shed her modern Western and technological worldview, to embrace the shadowy world of dreaming. In that plane of thought, what is commonly thought of as reality blends into the surreal dream world. For Dreamshield, moving from the modern first reality, to the second reality of creation, is a challenge to be faced and overcome. Along the way, the author must meet her true inner self in the dream world, and then emerge in the second reality as a woman sorcerer. The second reality represents a release from the limitations of modern life, and the discovery of the total self.



Alysa Braceau "Dreamshield" (photo left) explores the teachings of Carlos Castaneda, and other teachers of traditional shamanism and magic, under the guidance of Running Deer. Even in the heart of modern Amsterdam, Dreamshield feels and dreams the world of creation and the inner journey toward her real self. As the author gains knowledge, and becomes more aware of the power of dreaming, she becomes more aware of the role of the self, and her personal understanding resulting from accepting the dreaming. The second reality isn't always inviting or a friendly place for the author. Instead, she must meet and overcome the challenges presented to her, as she confronts herself and the forces of the dreaming. Along the way, Dreamshield drops the supposed certainties of the modern, technological world, and discovers the timeless truths of the inner life.

For me, the power of the book is how Alysa Braceau "Dreamshield" shares her journey to self understanding through dreaming and dream time. Her story is very personal, and as a result is very powerful. She describes her successes and failures, and her resistance to acceptance of her true self. For Dreamshield, recognizing the two realities of our everyday material world, and the unknown and unlimited world of dreaming, was a transformational event. When she let go of the material world of modern life, and embraced dreaming, she was able to discover her true and total self. In the tradition of teachers like Carlos Castaneda, and mythologists like Joseph Campbell, Dreamshield demonstrates the power and relevance of shamanism and becoming a sorcerer and dreamer in the modern world. The author includes her lessons and techniques to help guide the reader on a personal inner journey through dreaming and entering the second reality. Combined with Dreamshield's experiences, and Running Deer's teachings, the reader can share the power of the dreaming along with the author.

I highly recommend the paradigm and complacency shattering book The Sorcerer's Dream by Alysa Braceau "Dreamshield", to anyone seeking an approachable guide to the Native American traditions of dreaming, sorcery, and shamanism, and how they relate to the modern world. The author demonstrates that the skills are timeless as she shares the challenges of her initiation into the age old traditions. The wisdom and self knowledge achieved, and understood by Dreamshield, makes her inner journey a must read for anyone seeking wisdom and discovering their total self.

Read the wonderful dreamlike and often surreal book The Sorcerer's Dream by Alysa Braceau "Dreamshield", and delve into the ancient wisdom of the Native American shamans, with all of the wonderful and timeless magic, personal visions, and dreaming. The reader will discover personal truths, along with the author, as a richer understanding of dreaming and the second reality become part of one's life. The book is personal, profound and deeply moving. It as an inner journey and quest not to be missed.

Tags: The Sorcerer's Dream, Alysa Braceau "Dreamshield", Native American shamanism, personal journey book reviews.

READ MORE - The Sorcerer's Dream by Alysa Braceau (Dreamshield) - Book review

Happiness expert, educator and coach, speaker, Founder and CEO of the Oxford based consultancy iOpener, Jessica Pryce-Jones, was kind enough to answer a few questions about her important and research based book Happiness at Work: Maximizing Your Psychological Capital for Success.

The author demonstrates, with real world examples, of how employees who are happier at work achieve their highest potential, earn more, are promoted more readily, and are much more productive than unhappy staff members.

Thanks to Jessica Pryce-Jones for her very interesting and informative answers on this important, but rarely discussed topic.

What was the background to writing this book Happiness at Work: Maximizing Your Psychological Capital for Success?

Jessica Pryce-Jones: I’ve wanted to write a book since 2005 when we first started really understanding the subject of happiness at work. And having done a long-term study into what it is and how to use it, I felt it was a real pity not to share what we knew from our research and consulting work. So having talked about it for four years I finally decided to take action. So I met a friend who told me how to write a proposal, took a week off and at the same time happened to spot an ad from agent Ant Read at Jaine J Brent. Within a couple of months he’d found me a publisher and then came the real test: delivering on the deal.

When you mention happiness at work, what do you mean by that term?

Jessica Pryce-Jones: Having interpreted the data, we can see that at some core level, people believe that happiness at work is a mindset which helps you maximize your potential. You do that by being aware of the highs and lows when working alone or with others. In other words it’s the way you approach things, manage yourself while understanding that your happiness as a valuable resource. So it needs to be protected and fostered as it’s good for you and your organization.

Many people have worked at companies where no one seemed very happy, yet they will tell you that the company was successful. Is happiness at work really necessary for success?

Jessica Pryce-Jones: It depends on what you mean by success. If results are produced yet the cost is burnt-out dysfunctional employees, lack of trust and high interpersonal conflict I’m not sure that this is truly ‘success’: the fallout is simply too great. Happiness is very closely associated with productivity, so if organizations were to start to drive it through addressing what makes them happy – and this isn’t difficult or costly to do - we’d see some very different workplaces. And here’s the business case: people who are happiest at work are 47% more productive, take 300% less sick leave and intend to stay about 200% longer in their jobs. In other words there’s a high price for low happiness.

What benefits does an individual and the organization receive if people are happy at work?

Jessica Pryce-Jones: Individuals who are happiest at work have a host of benefits. They:

• Are 180% more energized
• Experience 155% more happiness in their jobs
• Find 108% more engagement
• Feel 50% more motivated
• Find 50% more belief in their potential
• Are 40% more confident
• Think they have 35% more control over what they do.

What’s not to like about any of this, and these items are merely scratching the surface of all the positive outcome of being happy at work. There are many more statistics, numbers and stories illustrating all of it in my new book ‘Happiness at Work: Maximizing Your Psychological Capital for Success’ published by Wiley Blackwell.



Jessica Pryce-Jones (photo left)

If a person is happier at work, will they also be happier and more successful in other areas of their lives as well?

Jessica Pryce-Jones: Yes! They’ll be happier with the home lives too. In fact their general happiness scores are 150% higher than their least happy colleagues.

Your book is heavily research based. Who did you interview and what did you discover about workplace happiness?

Jessica Pryce-Jones: I was privileged enough to interview some fantastic and awe-inspiring people who shared their incredible stories with me. In fact I was often humbled and left in awe about what these amazing people had done: I don’t just means CEOs, like Willie Walsh, CEO of British Airways, but for example the server in Au Bon Pain, Boston, Habibo Hirsi, who had such dignity and insight into what being a refugee had bought her. Or Brother Paulus Terwitte, the Capuchin Friar who was passionate about enabling everyone to finding meaning in what they do.

In fact every single interview moved me in some way: my only regret is that I didn’t have more space in the book for all of them. What I really found is that everyone wants to achieve, to do something and do it well. No-one shows up at work actively wanting to do a bad job. And that’s something we all need to remember when things look tough.

Were there any findings in the research that surprised you?

Jessica Pryce-Jones: One of the things that surprised me most was how important listening is for happiness at work and enabling great performance. In fact that finding made my heart sink because I thought ‘I can’t write a book about listening!’ Another thing that surprised me were how relatively unimportant using your strengths is: it’s coming in 24 in order of importance. Finally there was the issue of money: I was convinced it had a role in happiness at work but our data is telling us that it has no effect on overall workplace happiness. In contrast it does affect our overall general happiness. I suspect it’s because work isn’t the place where we get to think about how we spend our earnings.

Your book outlines the five Cs to workplace happiness. What are those five Cs and why are they important?

Jessica Pryce-Jones: The five Cs for happiness at work are:

- Contribution, which is the effort you make and your perception of it
- Conviction, which is your motivation in good times or bad
- Culture, which is about how well you feel you fit
- Commitment, which is about your level of engagement
- Confidence, which is about your ability to take a risk

They matter because they affect everything you do and without them your happiness levels will take a dive – fast, and in turn your performance will plummet too.

How can an employee become happier at work?

Jessica Pryce-Jones: One of the first things an employee can do to assess their happiness at work is to do our free online questionnaire. It’s available at www.iopener.com/report and it will provide you with a 6 page report into exactly what is affecting performance, productivity and happiness at work. And there are many self-help starter points included too.

Another fantastic technique was devised by Amy Wresniewski: she advocates writing down all the tasks and relationships that someone really enjoys at work, rank ordering them and thinking about how to get more of the stuff that’s appealing.

How can an employer or manager help staff members become happier and more engaged in the workplace?

Jessica Pryce-Jones: First and foremost leaders need to create the context for people to feel happy in. And that means focusing on what creates pride and trust. These are essential for the 5Cs to truly flourish. Then they need to recognize employees in the way employees need and want to be recognized. It’s incredible the effect that this powerful trio have in setting the context in which people work. And it’s clear from our research that they really lock onto and influence the 5Cs – and have decreased dramatically since the recession started.

So in addition to paying attention to the 5Cs, employers and managers need to have some conversations and get to the root of what matters for each and every employee. It might sound time-consuming but we’ve worked out that an organization of about 500 employees doing this would get the equivalent of 60 additional jobs.

Does happiness at work pay off in a tangible way in the form of enhanced profits?

Jessica Pryce-Jones: Absolutely. There’s a clear line of sight between happiness and performance and although I can’t say because we’ve signed non-disclosure agreements, clients have been delighted by the outcomes they’ve experienced when using our approach. By the way sometimes, ‘profits’ aren’t a useful measure for tracking performance, for example for those working in the Third Sector. So reduced errors, accidents, greater client contacts, share price, market share, repeat business can be more interesting ways of tracking what’s going on depending on who we’re working with. Ultimately all of these will impact finances one way or another.

If in the end, a person truly dislikes their job and the company, what should they do?

Jessica Pryce-Jones: If someone really hates their job, their boss and the organization, plus they aren’t prepared to take any steps to try and make things better, the only thing that I recommend they do is to quit. And that can be hugely liberating. I’d recommend to anyone in this position that they line something else up first and don’t react in the heat of the moment. If that’s not possible, then I’d ask what the cost of doing nothing is? Because in most cases there’s a high cost for low happiness.

What is the first step a company should take to increase the happiness quotient in their entire organization?

Jessica Pryce-Jones: First they have to engage with the concept and that’s down to the leadership team. Then ask employees: they’ll have a pretty good idea of what’s going on, what works and what doesn’t. Another option is to use our assessment tool which gives organizations a really clear picture of the happiness-productivity chain. For the quick fix option, my book will give leaders lots of ideas of what to do. It’s called Happiness at Work: Maximizing Your Psychological Capital for Success, published by Wiley Blackwell and it’s available on amazon.

What is next for Jessica Pryce-Jones?

Jessica Pryce-Jones: At the moment and in the future I’ll be leading a tremendously exciting project to accredit business leaders, HR practitioners, executive coaches and the learning and development community what we do, so they can use this approach themselves. I’d love to make a special offer to all readers: the first 5 people to read this article and who email me at jess.prycejones@iopener.com can attend any one of the two-day workshops below:

Washington DC, USA, September 27-28, 2010
Chicago, USA, September-October 30-1, 2010
Dubai, UAE, November 9-10, 2010
Dallas, USA, November 15-16, 2010
Los Angeles, USA, November 18-19, 2010
London, UK, November 24-25, 2010

The cost is usually $795 for not-for-profit organizations or sole practitioners and $2,395 for corporate who want to attend. Included will be access to all the tools and techniques, our database and anything new we develop in the future. Our aim is to co-create a new global community of practice for all those interested driving performance through the new science of happiness at work. What could be better than that?

Jessica Pryce-Jones is author of Happiness at Work: Maximizing Your Psychological Capital for Success, published by Wiley Blackwell. She lives in Oxford. For more information, visit iOpener.com.

*********

My book review of Happiness at Work: Maximizing Your Psychological Capital for Success by Jessica Pryce-Jones.

Tags: Happiness at Work: Maximizing Your Psychological Capital for Success, Jessica Pryce-Jones, employee workplace happiness, business author interviews.

READ MORE - Jessica Pryce-Jones: Happiness At Work - Author interview

Happiness at Work

Maximizing Your Psychological Capital for Success

By: Jessica Pryce-Jones

Published: April 2010
Format: Trade Paperback, 254pp
ISBN-13: 9780470749463
ISBN-10: 0470749466
Publisher: Wiley-Blackwell






"The fundamental point of being happy at work is to enable you to achieve your full potential and to make the most of the highs and manage the lows on the way", writes happiness expert, educator, speaker, and Founder and CEO of the Oxford based consultancy iOpener, Jessica Pryce-Jones in her important and research based book Happiness at Work: Maximizing Your Psychological Capital for Success. The author demonstrates, with real world examples, of how employees who are happier at work achieve their highest potential, earn more, are promoted more readily, and are much more productive than unhappy staff members.

Jessica Pryce-Jones recognizes that the very concept of workplace happiness has not been given the study and attention that it so richly deserves. The author undertook an enormous five year study of the concept and implications of happiness at both work and at home. The result of the intensive interviews underlined the critical importance of workplace happiness, and its correlation with a happier personal life. At the same time, the extensive research proved that companies benefit, as do the staff members, of building and maintaining a happier work environment. The author based the book on four principles:

* You are responsible for your own levels of happiness
* You have much more room to maneuver than you think
* There is always a choice
* Self-awareness is an essential first step



Jessica Pryce-Jones (photo left) understands that happiness in the workplace is a state of mind where people choose to increase their performance, while their companies boost their overall productivity. For the author, employee happiness is a win-win outcome that benefits both the staff member and the organization. To build personal workplace happiness, Jessica Pryce-Jones offers a five part outline to achieve success:

* Contribution
* Conviction
* Culture
* Commitment
* Confidence

Combined with the organizational values of Pride, Trust, and Recognition, the "5-Cs", form the foundation for each employee to maximize their happiness, while boosting their performance.

For me, the power of the book is how Jessica Pryce-Jones provides a comprehensive, research based case for the positive benefit of workplace happiness. Through her exhaustive study of both individuals and organizations, the author makes clear that happiness creates a better work and life experience for employees. At the same time, Jessica Pryce-Jones demonstrates that employers would be well served by building a happier workplace culture, as happier staff members are much more productive than those who dislike their jobs. The author dispels a number of myths that have grown up around and about happiness, and replaces the myths with research based evidence of the importance of happy employees to an organization. The author also describes a system for creating an organizational culture of happiness that benefits both the employer and the employee.

I highly recommend the landmark book Happiness at Work: Maximizing Your Psychological Capital for Success by Jessica Pryce-Jones, to anyone seeking a research backed analysis of the often misunderstood topic of workplace happiness. This book breaks new ground in the overlooked, yet very critical area of the importance and development of employee happiness.

Read the fascinating and paradigm altering book Happiness at Work: Maximizing Your Psychological Capital for Success by Jessica Pryce-Jones, and discover how happier workers are more productive, and how companies that encourage workplace happiness are more profitable and hold a competitive advantage over their rivals. Let the power of happier employees propel your business to leadership in your industry.

Tags: Happiness at Work: Maximizing Your Psychological Capital for Success, Jessica Pryce-Jones, employee workplace happiness, business book reviews.

READ MORE - Happiness At Work by Jessica Pryce-Jones - Book review

Female Nomad and Friends

Tales of Breaking Free and Breaking Bread Around the World

By: Rita Golden Gelman

Published: June 1, 2010
Format: Trade Paperback, 352pp
ISBN-13: 9780307588012
ISBN-10: 0307588017
Publisher: Crown Publishing Group









"I'm happy to own both the ordinariness and the craziness, especially if they encourage people to get out there and experience the exhilaration that comes from connecting", writes nomad and author Rita Golden Gelman, in her delightful and always serendipitous anthology Female Nomad and Friends: Tales of Breaking Free and Breaking Bread Around the World. The author presents her own words, and those of her many friends, as they share stories, food and recipes, and their special places around the world, in the joy of finding connections between people.

Rita Golden Gelman is not your typical travel and food writer. As a nomad, with no permanent address, the author travels the globe meeting with fascinating women, sharing stories and breaking bread as friends. The book is more than a travelogue, but is a collection of deeply personal connections. While the common bond may be wonderful food enjoyed between friends from all over the world, the stories are written and felt on a deeper emotional level. The tales are often funny, offbeat, and even quirky, but all are written from the heart, and create a lasting impression on the reader. The inclusion, by the author, of each of these memories displays her love of her life, of exotic adventures, and especially of her friends.



Rita Golden Gelman (photo left) and her friends don't write just for themselves. The stories are about life, and living it to the fullest with friends and making deep connections with others. The writers encourage others to follow their example, and take chances and meet new people, especially those who may not be met ordinarily. The author travels in the less developed parts of the world, including slums and other areas of extreme poverty. She visits with people who lack money, status, and even many of the aspects of modern living that are often considered essential. While the women with whom the author shares meals may lack material wealth, they are wealthy in terms of love, sharing, friends, and family. These stories are about what really matters in life.

For me, the power of the book is how Rita Golden Gelman and her friends share the spirit of making deep human connections. While the author travels the world, and meets women in very different homes, she always finds love and compassion. At the same time, the author and her many friends share meals. Since time immemorial, the breaking of bread together has meant friendship and shared experience. This book reflects that timeless tradition of sharing meals with others. As a special added bonus, the book contains many recipes for the dishes mentioned in the stories. By following the recipes, and sharing the food described in the collection, the reader is able to find a richer, sensuous connection with the writers and their lives. Because of her firm commitment to others, the author is donating the returns on her book to help the less fortunate.

I highly recommend the touching and memorable collection Female Nomad and Friends: Tales of Breaking Free and Breaking Bread Around the World by Rita Golden Gelman, to anyone seeking a book about food and travel that goes far beyond those topics, to include the rich tapestry of life everywhere. The author encourages risk taking in life, and stepping outside one's own comfort zone to experience the unusual and rewarding aspects of connections.

Read the wonderful book Female Nomad and Friends: Tales of Breaking Free and Breaking Bread Around the World by Rita Golden Gelman, and begin making your own interpersonal connections. You don't have to travel around the world to share food with new and old friends. You can find joy and happiness through shared connection in your own home town or city. Become a nomad in your own life, and discover the richness and diversity of being with others.

Tags: Female Nomad and Friends: Tales of Breaking Free and Breaking Bread Around the World, Rita Golden Gelman, food and travel, travel book reviews.

READ MORE - Female Nomad and Friends by Rita Golden Gelman - Book review

Listen to Wayne Hurlbert on Blog Talk Radio



Speaker, online marketing expert, entrepreneur, and author of the very practical and no nonsense book e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, Scott Fox, takes the mystery out of online marketing. Recognizing that the purpose of internet marketing is to make money, Scott Fox shares practical details and tactics to achieve online business success. Discover how other people have used these ideas successfully and how to apply these marketing concepts to your own internet based business. Scott also describes how to use social media effectively, and the right way, to create a loyal customer base.

Scott Fox is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, June 17, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Speaker, online marketing expert, entrepreneur, and author of the very practical and no nonsense book e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, Scott Fox, takes the mystery out of online marketing. You will learn:

* How to create an audience through community building

* How to convert customers to long term loyal fans

* How to use social media the right way to create engagement

* How to apply mainstream marketing techniques effectively online



Scott Fox (photo left) is a successful serial entrepreneur, motivational speaker, advisor to e-businesses and celebrities worldwide, and the best-selling author of Internet Riches - The Simple Money-making Secrets of Online Millionaires. Internet Riches was published by The American Management Association and has received top reviews by readers and media outlets worldwide.

e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online is Scott's latest book.

His free e-newsletter about building an e-business is available at his website www.ScottFox.com.

For regular updates from the frontiers of e-business, Scott blogs at ScottFoxBlog.

Scott Fox also hosts the popular Click Millionaires Online Marketing Success Show with Scott Fox on BlogTalkRadio.

My book review of e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Scott Fox.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with speaker, online marketing expert, entrepreneur, and author of the very practical and no nonsense book e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, Scott Fox, as he takes the mystery out of online marketing. Recognizing that the purpose of internet marketing is to make money, Scott Fox shares practical details and tactics to achieve online business success. Discover how other people have used these ideas successfully and how to apply these marketing concepts to your own internet based business. Scott also describes how to use social media effectively, and the right way, to create a loyal customer base on Blog Business Success Radio.

Tags: e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, Scott Fox, Web 2.0 internet marketing, Blog Business Success, Blog Talk Radio.

READ MORE - Scott Fox: e-Riches 2.0: Next-Generation Online Marketing Strategies - Blog Business Success Radio