Carnival of the Vanities 141

Welcome one and all to the oldest and longest running blog Carnival on the internet.

Yes, it's Carnival of the Vanities time once again.

This is my very first hosting of the Carnival of the Vanities here at Blog Business World.

Thanks to Bigwig at Silflay Hraka for creating the Carnival and for developing a wonderful blogging tradition.

And I wanted to do something a little bit different from tradition.

After all, what is tradition for if you can't take it out on the Carnival Midway and toss it away in a game of chance. I have a giant stuffed duck sitting beside me here as I type, as a constant reminder of throwing balls at targets at a fair.

I won't mention the loss of cash that went along with the adventure. After all, it's the fun that counts.

Right?

Anyway.

On to the Carnival.

We have entries on all sorts of topics for your clicking and reading enjoyment. It's like the old saying of offering something for everyone.

And no, this is not a garage sale.

Now where was I?

Oh yes. At the Carnival of the Vanities.

Now where to begin.

Decisions. Decisions.

After much soul searching and consulting of tea leaves, cards, and some coffee stains on the carpet, I elected to begin with business.

After all, you've got to get the cash to play the game.

And this is a business blog. And Madonna is a "Material Girl"; and all that stuff.

Gotta love stuff.

Well, on with the show.

Business, Markets, Economics, and Dollars

Let's start with some free legal advice passed from an unknown attorney to Wicked Thoughts. It might save you some dollars...or some cents.

Greg at Generic Confusion has some suggestions for making a local Indiana barter exchange even better at its stock in trade. Old fashioned trades, barters, and swaps are making a comeback.

Ashish Hanwadikar at Ashish's Niti has some thoughts on changing the funding for Social Security. Viewing the issue from the point of view of immigrant workers, Ashish suggests that estate taxes could be used to fund shortfalls in the program.

Over at The Other Bloke's Blog, Barry Welford examines the ubiquitous Google "I'm Feeling Lucky" button. Does anyone ever click that thing? Anyway, Barry suggests that a strong company name might help to hit the lottery on "Lucky" button. Barry suspects, however, that it's more about Google's own brand building, than about your brand.

Gretchen Ross at The Green Lantern shares doubts of the advertising claims made by the major grocery store chains. She recommends buying produce from local farmers' markets for the taste, for your health, and for helping local farmers and small businesses to grow and prosper.

According to Anita Campbell at Small Business Trends the internet is transforming rural and farm businesses. With an internet connection, a rural based small business has a global reach and a world wide market. Be sure to read the links to 15 case studies of rural businesses who have become world businesses.

Kim Snider of Kimmunications asks readers of all ages about where they would invest their money. The needs and goals of a 35 year old investor might differ from those of a 55 year old investor. With that possibility in mind, Kim asks if the older person would choose the options suggested in the post; or make different investment choices entirely.

Lisa Haneberg of Management Craft asks what is your "tuning fork" that keeps you in tune with your business and its customers. Lisa offers some ideas for keeping the music playing the right notes.

FMF of Free Money Finance sends a five part series, where he asked five top personal finance experts to offer their single best piece of advice and this is what they said. Follow the links on the post to the next four parts.

Here at Blog Business World I review Beth Robinson's Execukos business blog and its powerful writing on gaining wisdom for organizational leaders.

Law, Crime, and Other Legal Issues

Dave Schuler of The Glittering Eye reviews what the World Trade Organization is doing on intellectual property law, with a special focus on the intellectual property law of biotechnology.

Mike Pechar of Interested Participant sends an update on the Dr. Moonda Murder Case. Mike says As news leaks out on the murder case of the well-respected and prominent doctor, fingers of suspicion are pointing towards a possible conspiracy involving Donna Moonda, Dr. Moonda's widow.

Josh Cohen of Multiple Mentality has a two part feature on how last
Tuesday, there was a single-vehicle accident north of Atlanta. Two teenagers died, three were injured. Evidently, four teenagers who were drunk called a fifth, who was age 16, to be their designated driver. Josh says that reports indicate he fell asleep at the wheel.

Media, Print, Movies, Television, and Blogging

Les Jones of Les Jones Blog was guest blogging this week over at the Knoxville News Sentinel blog. While there, Les offered some advice to the news media about some common mistakes writers and reporters make when discussing firearms. He even offers to take journalists and other writers out to shoot real guns, to aid with his advice.

The Conservative Edge has lots of concerns with the news media and the whole truth. He offers a first hand account that shows the media is only interested in getting part of the truth, and not reporting the entire story.

Aaron of Aaron's cc believes he can retire now that he has met Ann Coulter.

Rosa Say of Talking Story talks about the two books she's reading now, and how Blogsville has truly added a dimension to a book's reading and comprehension, and with helping the reader immediately put a book's Big Thoughts into practice.

Mr. Snitch of Mr. Snitch tells us how to make a Fantastic comic book adaptation. He also gives his opinion as to why Batman Begins works, why The Fantastic Four doesn't, and why The Incredibles beat them to the punch anyway.

Watcher of Watcher of Weasels tells us "This Is How Filmmaking Dies -- With Thunderous Applause". You know the movie.

Michael Higgins of Chocolate and Gold Coins provides an account of how bloggers in India and in the U.S. caught a Communist Party politician in India in his deception. Score one for blogger-power.

Ferdinand T. Cat of The Conservative Cat discusses Arianna Huffington and her well publicized blog.

Chris of L&N Line provides a long post (aside: and I thought I wrote long posts) on the 2004-2005 season on television. He hopes that there are some TV fans that would like to read the discussion.

Martin Lindeskog of EGO sends his third anniversary of blogging post. The post was published on Martin's birthday on May 25. He discusses his three years of blogging and his future plans.

Ironman at Political Calculations asks why are established media outlets moving to wall off their online content from free access? Ironman notes a trend.

Eric Scheie from Classical Values sends his reaction to the movie "Crash." His review summary: "It fails as propaganda, and as art."

Patricia from Gaze Theory reviews the documentary film On Faith And Doubt, which she calls "an eloquent and unsparing examination of the the sacred and the profane within each human soul."

American Politics and Current Events

Palmetto Pundit over at The Palmetto Pundit promised that he would remove the clock on his blog, showing the number of days that had passed since John Kerry's promise to sign form SF-180, when Kerry signed it. The promise still stands for Senator Kerry, but Palmetto Pundit says he will need proof of signature.

Jack Cluth of The Peoples Republic of Seabrook has the powerful and emphatic message that sometimes free speech is offensive speech. Deal with it. Jack emphasises that freedom of speech means exactly that...

Rick Moran of Rightwing Nuthouse discusses what to do with former anti-Castro Cuban exile Luis Posada Carriles.

Kevin at Technogypsy says to BAS that everyone talks about oil in terms of
gasoline
. Gasoline isn't what worries Kevin, who's looking at the BAS article as a bad example...

Over at Logical Meme read about George Bush's position on embryonic stem cell research.

Joe Gandelman at The Moderate Voice discusses whether the stem cell issue is going to splinter and eventually hurt the GOP.

Kid Various at The Idiom writes about "Donald Trump, preening blow-hard... and absolutely right." You know you've got to read that one, right?

Steven Crouch at BlueStateRed argues that the calls for Bush's impeachment in light of the "Downing Street Memo" are premature at best.

John Ray of Dissecting Leftism has a post with links to stories about abortion, immigration, deaths in public hospitals, police brutality and much more.

Two Dogs from Mean Ol' Meany", in a highly provocative post, calls out MSNBC for misrepresentation, and claims proof once and for all that the racists are Democrats.

Chris Lynch of A Large Regular says Colin Powell has been added to a group that is trying to purchase the Washington Nationals. Chris sees this as a possible first step toward Powell eventually replacing Bud Selig as Commissioner of Major League Baseball.

Phil of Shades of Gray (Umbrae Canarum) sends an article considering those who move away from the Left but not exactly to the Right.

Bill Adams of Idler Yet states there was no legendary "Deep Throat" in the Watergate affair. Bill says Felt couldn't have been everything Woodward said he was, but Bill writes it's not as though Woodward and Bernstein actually uncovered anything anyway.

International Politics and War

David Gerstman of Soccer Dad offers a brief history of relations between the most recent American Presidents and Israel. Soccer Dad believes President Bush appears to be picking up on some unfortunate tendencies of his immediate predecessors.

Will Franklin of WILLisms.com looks at Angela Merkel, potential successor to Gerhard Shroeder, as Chancellor of Germany. Will believes she may be the best hope for German-American relations.

Lance Salyers of Ragged Edges sends the conclusion of last week's post, "True Lies (Part II): What the recent events of U.S. prisoner abuse and Qur'an desecration say about the difference between the Enemy and Us."

Mahatma of The Loonatic Left asks what if Canada keeps falling apart economically? Quote:

I don't want a bunch of Canadians coming down here willing to work for peanuts stealing good jobs from Americans! One good thing about the northern border though, it is hard as hell to swim across the St. Lawrence River!


Alan K. Henderson of Alan K. Henderson's Weblog provides a map showing the nations where US soldiers have fallen, and a list of past conflicts. The map is powered by world66.com's "Visited Countries" map.

Charlie Quidnunc of Rip & Read Blogger Podcast sends an audio post to get your blogosphere in your ear. Charlie covers the following topics: The French "Non", Bush's Presser: "Absurd", and Unholy Alliance.

Elizabeth Dodge of Liberty Cadre says a popular anti-Constitution organisation has been launched in the UK. Elizabeth asks if it will be able to stand up to the full force of the EU Yes-train?

Mustang 23 of Assumption Of Commnad writes about "Operation Lighning", and also discusses how the Iraqi Army is starting to take areas of responsibility from US forces. Mustang 23 considers this to be really good news.

Adam Gurri of Sophistpundit writes about party unity in Canada and the USA, and how he believes it is entirely counterproductive in a democracy.

John Nardini of Danali Flavors discusses an interesting email from a customer of their business. John says it's especially “interesting” since it has a war theme.

Medicine, Health, and Wellness

Opinionated Bastard of The Opinionated Bastard has learned to be tolerant of people with chemical dependencies, and he explains why as part of what he calls his "hippy theories".

Mad House Madman over at Chronicles of a Medical Mad House provides a comic post regrading recent research on the common cold and what it might tell about marriage life.

Marsha at A Weight Lifted offers some timely thoughts on healthy eating as an alternative to the various popular diets. Marsha says it's a diet you can really love...because it isn't a diet at all.

Overshop of My Fascinating Life describes living a productive life in spite of mental illness. She also discusses the effects that mental illness has had on her relationships.

Steve Pavlina of Steve Pavlina's Blog describes how to become an early riser.

Don Baker of Zap*Germs provides analysis of the UK media's reaction to news of a marine's death by infection. He identifies and comments on what he considers the following knee-jerk MSM responses:
1. Impart and/or Stoke Fear
2. Blame Authorities for Inaction
3. Bring it Home: Find & Highlight More Real-life Experiences
4. Relegate Practical Advice to a Sidebar

Society, Culture, Ethics, and Morality

Equuschick at The Common Room writes that she "works at a county facility, is often given community service workers to supervise. Among these was a very young boy in alternative school, between 12 and 14. He was her Nemesis. He drove her nuts and she felt bad that he drove her nuts, because he was fatherless and his older brother just got out of jail. He needs a Father Figure. Unfortunately, The Equuschick is a 20 year old female who has long been completely inept at Relating to People and she didn't make much of a Father Figure." Read on.

Bill Tucker at The Phnom Penh offers a discussion of fantasy and reality and offers some examples of how those lines are often blurred including a murder case and the Iraq War.

Jeremy Pierce of Parableman analyzes a defense of affirmative action that considers making decisions based on race to be not sacrificing qualifications but as including something that can itself be a qualification. Jeremy asks if this argument is enough to justify affirmative action? He responds to his own query by writing that in principle, yes, but it usually gets taken way too far.

Warren Meyer at Coyote Blog provides some thoughts on the large number of libertarian bloggers.

Ameribritwife of Taken In Hand says that for many couples, the move to a "Taken In Hand" relationship brings fewer arguments not because the woman is then silenced (she is not) but because there is more good feeling and intimacy in the relationship.

Chad Hamilton of PlaidBerry postulates that if the primary goal of the "Culture Wars" is to change hearts and minds, then the war analogies are perhaps the worst possible method. Rather than eschewing labels and opening a dialogue, Chad believes we would be reinforcing the stereotypes and further entrenching the "armies" on both sides.

Mark Daniels of Better Living: Thoughts From Mark Daniels offers a collection of thought provoking links on a wide range of topics.

Life in General

Dean Abbott of Notes and Meditations describes the terrible experiences he had with gym teachers in high school, and is wondering why that experience is so universal.

Jill Fallon of Legacy Matters pays homage to Aldo Leopold "A Great Legacy come full circle".

David St. Lawrence of Ripples says there have been so many posts written about the problems of growing older, getting employed as you get older, and how life used to be better somehow at some past time, that he was compelled to write a post about using ones experiences instead of regretting them. He hopes his thoughts encourage others to look more positively toward their own futures.

Elliot Temple of Curiosity writes poetically: "I love you, and that’s all that matters".

Humour, Humor, Comedy, Satire, and Other Funny Stuff

Buckley F. Williams of The Nose On Your Face has found the "Top 9 Made Up Yet Completely Plausible Robert Byrd Quotes".

Kal Jones of Kal's World says that "Now the front yard's a protected habitat... oops, maybe not" where the idea is putting the endangered species act to good use: avoiding lawnwork.

Mark A. Rayner of The Skwib is imagining what a Dalek might say to a government interviewer when captured. Mark says this is skwibby fiction: stories inspired by news and current events (in this case a New Scientist piece about the nature of sarcasm).

Laurence Simon of This Blog Is Full Of Crap provides a note from Piper to her Daddy. It defies description. Really. Just read it and see.

Next week's Carnival of the Vanities host blog will be at the political blog known as The Conservative Edge.

Thanks to everyone for their tremendous entries and to all of the visitors who stopped by to read them.

It was a real honour to host this wonderful event.

Your support is greatly appreciated.

Tags: , , , .

READ MORE - Carnival of the Vanities 141

Busy day for me

Have you ever had one of those days, where you were busy from early morning, to late in the hours of darkness?

You know the hours that are most commonly referred to as night.

I started on blog posts, and then talked to clients, and generally was busy all day long.

Very, very busy.

I like that though.

The day flies by and the work seems to get done all by itself.

I always enjoy talking about SEO with my clients. That makes for an exciting conversation.

One of my policies, as an SEO professional, is working closely and maintaining frequent contact with my clients. I like to talk to them, and discuss their sites, as often as they want.

I believe in close personal contact as my main selling point.

Well, that and getting strong search engine rankings, for the client's most important keywords.

Despite my full day timer, I still had one client group that was unable to take part in our scheduled telephone conference call.

So you see...

My day could have been even busier.

Tags: , , , .

READ MORE - Busy day for me

Free teleseminar: Conversations with experts - Yvonne DiVita







Conversations with Experts: How to Build Your Business On and Off-line

Hosted by Denise Wakeman and Patsi Krakoff of Build a Better Blog System.

Smart Marketing to Women Online

Wednesday, June 1, 2005, 8:30 p.m. ET - FREE

Guest Expert: Yvonne DiVita of Smart Marketing to Women Online, featured in the Build a Better Blog System

Yvonne DiVita will show you the power women have online—via their willingness to shop online and why they are so willing to do so. Women go online not only to buy shoes and dresses, but also to purchase technology and do business research and check out their finances.

In addition, women are more likely than men to look for business solutions online, and, today, more women research car-buying online before visiting their dealership to buy a car.

We hear the word “relationship” bantered about when people talk about marketing to women, but few marketers are able to show online merchants how to build a relationship with their female shoppers.

Finally, Yvonne will tell you about some fantastic, ground-breaking business women: Martha Matilda Harper, Myra Hart, and Kitty Van Bortel.

Yvonne DiVita is the president and founder of Windsor Media Enterprises, LLC, which includes WME Books, an author services company to help writers produce, print and sell their work; Smart Marketing to Women Online, which helps online merchants reach the largest, most wealthy demographic in the world – women; and the Business Blogging Boot Camp, where Yvonne and her team teach small business owners why they should be blogging, and then teaches them how to blog.

Yvonne also writes and edits the highly popular and informative Lip-Sticking and A-ha! blogs.

Registration for the Conversation with Yvonne DiVita:

http://www.ConversationsWithExperts.com

Conversations with Experts is sponsored by Build a Better Blog System.


Tags: , , , .

READ MORE - Free teleseminar: Conversations with experts - Yvonne DiVita

Carnival of the Capitalists at Slacker Manager

This week sees a slacker approach for the travelling business show, recognized by one and all as Carnival of the Capitalists makes a visit to Bren Connelly's business and management blog known as Carnival of the Capitalists.

As a special added bonus, the Carnival of the Capitalists is being guest hosted on Slacker Manager by Rosa Say of Talking Story.

The reason is not that Bren is slacking off.

Oh no.

In fact, Bren and his wife Amy are away to Asia, where they are adopting a child from South Korea.

All my best to the growing Connelly family on the adoption of their second son.

This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today.

Blogging topics presented include entrepreneurship, management, market trading, internet commerce, marketing, the national and global economies, and technology.

As you would expect from Slacker Manager there are many discussions of business, markets, and economics.

It's always great to read and discover the many high quality blogs out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones.

As I am always privileged to do, I have an entry in this week's Carnival of the Capitalists as well.

My entry post this week is entitled "E-commerce shopping carts: Stop abandonment" where I discuss ways that online businesses can make their shopping carts more effective, resulting in more completed sales transactions.

If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

cotcmail -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!

Another brand new form for sending entries to all of the internet carnvivals is provided by The Conservative Cat. This is a great one stop entry drop, for all your blog post entries, for every blog carnival.

If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.

Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.

The extra visitors can't sent to your blog won't hurt either!

The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.

The visitors aren't only bloggers anymore.

Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.

Many people are introduced to some tremendous blogs that they might otherwise have missed.

Next week's Carnival of the Capitalists will make a visit to the stock market information blog known as GalaTime - Where Time is Money.

In the meantime, click that mouse over to the Slacker Manager hosting of Carnival of the Capitalists.

If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then Carnival of the Capitalists certainly will offer you a chance to get some slacker managing done. (groan)

Tags: , , , .

READ MORE - Carnival of the Capitalists at Slacker Manager

Business blog webring created

Webrings were once a staple part of finding new and exciting websites.

The ubiquitous webrings were a simple way to attract more visitors to websites offering similarly themed content. Webring members often linked to one another as well to share traffic.

Of course, that was back in the early days of the internet. Over time, web surfers (does anyone ever say that one anymore?) felt they were too sophisticated for the lowly webring, and even the internet directory.

Search engines like Google, Yahoo, and MSN Search are all the rage, replacing stalwarts like the formerly popular AltaVista.

We became too mature for the webring.

We were all so much older then. We're younger than that now.

It appears that bloggers and blogs have rediscovered the webring.

Along with the obvious traffic benefits, the webrings provide linking partnerships with similarly themed websites. As a result, hey provide some helpful, low tech SEO for Google search engine rankings.

My friend Pamela Heywood of Online Business Journal has just created what might be the first Business Blog Webring.

Pamela says this about joining the ring:

We accept all commercial blogs about business; blogs about using blogs in business and as a marketing tool, or individual business blogs aimed at communicating with customers.

We do NOT accept personal diary type blogs - there are plenty of blog related webrings catering to those already.

Oh, and it goes without saying (I hope), that to be accepted, your blog(s) must be real and have genuine content. I won't approve any automated, fake, spam *linkfest* blogs.


You can add your business blog at the sign-up page.

Pamela runs a few other specialized webrings as well. Your blog might fit into one of them as well.

Are webrings making a comeback?

You can always join one and find out for yourself.

The extra traffic and potential links won't hurt a bit.

Tags: , , , .

READ MORE - Business blog webring created

Google PageRank outage on Google toolbar

The Google PageRank indicator isn't displaying anything resembling green, on the ubiquitous Google toolbar.

Instead of that little green guage, all that appears is a grey nothingness.

Of course, any problems with the Google PageRank display on the Google toolbar has members of the SEO community in a flutter.

My opinion on the matter is to not worry.

Think pleasant thoughts and ignore the green or the grey.

For those of you who aren't sure what Google PageRank is all about, check out my Google PageRank FAQs post.

First of all, the Google PageRank numerical display is very out of date at the best of times. The green shown by Google is likely several months old at best. The actual PageRank is kept internally by Google themselves and used in their search rankings calculations.

Not that PageRank really matters any more anyway, as its importance in the Google algorithm (the computer calculation of where a page places in the search results), is no longer very important.

Concerns with the PageRank of a page is soooooooooo 2002...or earlier.

I just wanted to write a sooooooooooo...

And there was my chance.

Another one to cross off the list.

Anyway...

The PageRank display has been badly abused by website owners using their levels of green goo to sell links to other website owners. Whether the link sales made any difference in the search rankings is debatable. The longer green line made some people happy anyway.

I think that Google is probably updating the PageRank display, and most web pages and blog pages will be relatively unaffected. Google could be trying to weed out the link sales people and using a PageRank update to do it.

I doubt that Google is eliminating PageRank altogether, but really, who knows. Google rarely talks about what they plan to do in the present or the future. The removal of PageRank is just speculation from some members of the SEO community.

On the other hand, the lack of green PageRank display could simply be a Google glitch. The search engine giant might be number one, but breakdowns do happen, even to them.

Just ask Jack the beanstalk grower. Giants can have some real problems too.

What do I suggest that you do while your green is grey?

I'm glad you asked.

Keep adding more and more fresh content to your blog or website.

Keep the new posts and pages theme relevant to your overall site or blog theme. The more keyword rich and fresh content you can provide, the more the search engines love it.

At the same time, other website owners and bloggers will link to it as well. The powerful inbound one way links provided will give your blog a major boost in the search engine results pages (SERPs).

Of course, the search engines are only a small part of the story anyway.

And maybe not even that important to you and your blog or website at all.

What should really matter to you is providing useful and interesting content and information for your visitors.

Write great blog posts, and add fresh content that answers the needs of your readers. Your blog or website will receive greater benefit than any amount of Google PageRank could ever give you.

Think of your readers first and the search engines a distant second.

After all, by adding fresh interesting content, your blog or website will attract natural incoming links. As a result, high search engine rankings will occur naturally.

Instead of fretting over the loss of green, your readers will be happy with your information.

Happy visitors will have your blog or website in the pink.

If you are selling products from your blog or website, then you will be seeing the much more valuable green, than that of the Google toolbar.

Think of your visitors and their needs first.

Don't worry about Google PageRank.

Everyone will be happier in the long run.

Tags: , , , .

READ MORE - Google PageRank outage on Google toolbar

Title tags: Simple SEO

Title tags: SEO through name calling.

Okay, that was a bad pun.

However...

One of the fastest and often forgotten techniques, to move a blog or web page higher in the search rankings, is to change the page’s title tags.

Title tags are the words that appear at the very top of your web browser, and they tell the search engine what the page is all about.

Often ignored in race to add more incoming links, and to create other more glamorous on page copy, the title tag is a powerful tool and should be utilized to its fullest advantage. It doesn’t have to be that way.

The title tag helps the search engines decide the topic and theme of the web page being crawled for indexing. When a search for keywords is conducted, the title tag is given heavy consideration by all search engine algorithms.

Google considers the title tag to be extremely important for keyword searches, and gives strong emphasis on the title tags. TheYahoo and MSN Search algorithms place even more importance on the title tags than Google.

Unfortunately for many website owners, the title tag is often neglected, or worse is used to simply highlight the business name. By failing to properly implement the page’s title tag power, that prime real estate at the top of the browser window is left undeveloped.

Don’t let the title tags become vacant lots on your website, turn them into important projects that will pay huge dividends for your site.

When considering title tag changes and improvements, it’s important to remember that every page is unique, and requires a different title tag. We have all visited websites where the title at the top of the browser was the same for every page on the site.

Usually on those web pages, the business name was featured prominently, and was providing little or no help in the search engines. If that problem is really describing your website title tags, help is on the way.

Why title tags are important

The purpose of the title tags is to describe for the search engines the content of page being indexed. If the title tag doesn’t accurately describe the page content, then that page will be downgraded by the search engine algorithm. In other word, that page gets a lower search engine placement than it might otherwise deserve.

When a searcher types the keywords and phrases into her search engine interface, the search engine algorithm uses over one hundred variables to determine the most relevant returned pages.

It’s up to the website owner to help the search engine in that sorting process. The easiest place to start, and one that also provides the most bang for the buck, is the title tag for each page.

Along with keyword rich theme relevant on page copy, and abundant incoming links featuring keyword laden link anchor text, the well worded title tag is a powerful leg up on the competition. The title tag is also one of the most neglected optimization tools available to the webmaster.

In Yahoo and MSN Search, it’s possible to gain page one rankings for low to moderate competitive searches with improved title tags alone. The coveted top place on that first page in Yahoo or MSN Search has been a regular result of improved title tags as well.

In Google, similar if somewhat less dramatic results have also been achieved with improved title tags. Clearly, the title tag is a powerful optimization tool.

Changing the title tags

The title tags for a website are found in the header portion of the website code. The coding in html is usually written as simply:

< t i t l e > Page Title < / t i t l e >

Remove the spaces, of course, as they are only placed in the example because they won't work in Blogger if written without spaces.

As with all text, the wording between the > < arrows can be changed with ease. Simply enter the template for every page in the website, and replace the existing page title text with the most important targeted keywords for that page. For large sites, the task is often daunting, however. There are simply too many pages.

One option is to change the pages in groups, by theme, targeting one set of targeted keywords at a time. After a few sessions, the job will be completed.

The problem often lies in some mistaken ideas held by the website owner. The urge to prominently display the company name, as CompanyName.com is often more powerful than the idea that better wording could achieve higher search engine rankings. Don’t laugh. It’s a more common phenomenon than many people believe.

Since most internet surfers don’t check the line at the top of their browser, the company name as page title often goes unnoticed. That failure on the part of many human visitors to glance at every page title they meet is not shared by the search engine spiders.

Search engine robot spiders read each and every page title tag, for better or for worse. If the company name, rather than the page’s most important keywords are displayed, the search results for that page are indeed worse.

If your SEO client or your pointy haired boss, insists that the company name appear on the page titles despite your eloquently worded reasons to do otherwise, use this alternate configuration:

< t i t l e > Keyword1 Keyword2 - CompanyName.com < / t i t l e >

The resulting title tag then emphasises the keywords being targeted, and places the company name on the page. Note that the configuration pushes the company name farther back on the title, placing the more important keywords at the front.

Search engine spiders will rank the title wording in this order: from the first title word to the last word placed in the title. For that reason, the use of words like “the” “an” or “a” are best avoided, as they would become the first words in the title tags.

While search engine algorithms are written to ignore those words, it’s best to simply avoid them entirely. It’s a case of when not entirely certain of the consequences, avoid even the small possibility of problems completely.

In moderately difficult to competitive keyword situations, using only the keywords directly, might be enough to raise the page’s ranking a few places. In other words, skip the “an”, “a” and “the” from the title tags. There is no reason to take any chances on losing rankings when it can be avoided. Use only the targeted keywords when writing the title tags.

More title tag considerations

When writing a title tag, be sure to only use a keyword a maximum of two times. Any more use of a keyword in the title tag might be considered keyword stuffing, especially in the sensitive Google search algorithm.

While MSN Search and Yahoo might tolerate, and perhaps even reward heavier use of keywords, Google will downgrade the page. This is especially true in highly competitive keyword situations. In low to moderately competitive keyword searches, the need to stuff keywords into the title tag is not necessary anyway.

Keep the keywords limited to one or two per title tag, and better results will be returned. In fact, in highly competitive keyword situations, the best way to compete is to target only one keyword or phase per page.

Any attempts to double up and use the same page to target more than one keyword or phrase is likely to fail. Keyword stuffing the title tag will do little or no good, and potentially harm to the page’s search ranking.

A controversial consideration for title tags is the length of the tag. Many search engine optimization experts recommend longer tags. Others suggest a shorter and more targeted tag is better. The best concept is to consider the competition level of the targeted keywords.

In low to medium competitions, it’s possible to use the same page to rank for more than one search phrase. The title tag is then able to reflect that lower competition status. In that case, a longer title tag is no problem and can include more than one keyword phrase.

In highly competitive keyword situations, a more targeted approach is essential. The title tag should only reflect the most important targeted keywords for that page. Any other title tags and additional keywords could dilute the effect.

Consider the title tag to be a targeting mechanism zoomed in on a single keyword or phrase. Scattered approaches might be effective in less competitive searches, but even there, a single minded effort will gain superior search rankings.

As for the length of the overall title tag, if more than one phrase is being used, make certain that the tag doesn’t get cut off by using too many characters for the browser. While there is not really a magic number of characters for a title tag, let common sense and the concept of keyword targeting be your guide.

If that approach is taken, then the title tag will be compact, and no extra wasted words will be used. Less is more in the world of title tags, especially in highly competitive searches.

Conclusion

Every web page needs theme and topic specific title tags. The tags tell the search engines about the page content, thus helping the search.

By placing the most important keyword phrase for that specific page in the title tags, the page will get a certain boost in the search engines. Yahoo and MSN Search are especially influenced by keyword rich title tags. Google considers the title tags to be extremely important as well.

It’s not uncommon for Yahoo and MSN Search to rank a page at the top of page one, in low competition searches, based on the title tags alone.

Be certain that the title tags reflect the content of the targeted page. Title tags are page specific, and therefore the common practice of using the company name should be avoided.

The company name can be placed after the keywords, if the need to have the company name on the page remains. Simply keep the most important keywords at the front.

The number of words in the title tag should be kept to the minimum number necessary to help the search.

In competitive keyword situations, use only the most targeted phrase for that page. In low competition searches, more than one phrase can be safely used to get the page into several search results.

Look after your title tags, and they will keep your page an open book, on top of all of the major search engines.


Tags: , , , .

READ MORE - Title tags: Simple SEO

Carnival of the Vanities entry guidelines

Carnival of the Vanities is almost here at Blog Business World.

I'll be hosting the longest running blog Carnival here on Wednesday, June 1.

Of course, I'm hoping to receive tons of entries from my regular readers, and from bloggers everywhere.

To take part, here's all you have to provide in the e-mail:

Your Name

Your Blog Title

Your Blog URL

Your entered Post Title

Your Post Permalink

Your Post Trackback (if applicable)

A brief line or two telling me what the post is all about.

And that's it.

There are several convenient ways to submit your entry:

Simply e-mail it to the following address:

blogbusinessworld@yahoo.com

Or use the handy entry form at:

The Conservative Cat

I am looking forward to a record number of entries, so keep those cards and letters coming!

See you at the Carnival of the Vanities.

Meanwhile this week's Carnival of the Vanities is up at Alarming News for your reading enjoyment.

Tags: , , , .

READ MORE - Carnival of the Vanities entry guidelines

Marketing Sherpa Readers Choice Blog Awards

The prestigious Marketing Sherpa Peoples Choice Blog Award nominees have just been announced.

Along with many other of the very best of business and marketing blogs, Blog Business World was nominated in the "Blogs on Search Marketing" category.

It is a real honour to be nominated for this prestigious award.

The competition in that category is very strong, as all of the nominated blogs are very good.

Feel free to vote for Blog Business World and for the many other fine business and marketing blogs in the various other categories.

You will see many of your favourite business blogs among the nominations.

Oh, and be sure to tell your friends and colleagues to vote for Blog Business World.

Voting ends on Wednesday, June 8.

Thanks for your generous support.

Vote here.

Tags: , , , .

READ MORE - Marketing Sherpa Readers Choice Blog Awards

Kevin's Blog reviews Blog Business World

Thanks to business blogger Kevin Eikenberry of The Kevin Eikenberry Group and Kevin's Blog for his wonderful review of Blog Business World.

Kevin's review was part of Rosa Say's Talking Story May Lei celebration at her delightful Talking Story blog.

As part of this series, I had the privilege of reviewing Beth Robinson's great blog about wisdom and leadership called Execukos.

You know what's nice?

It's always great to receive a surprise favourable review for your blog.

It's doubly special to get a strong review from another business consultant who understands business management as well as Kevin Eikenberry. It's recognition from your peers.

And it's good.

If you haven't yet visited Kevin's Blog, I would strongly recommend that you do so.

Kevin provides some very good posts on topics ranging from business management to leadership. His thoughts are always well worth your time.

Thanks again to Kevin Eikenberry for his postive review and Rosa Say for this tremendous sharing idea.

Reviewing other blogs as a surprise is a powerful and positive meme, and as so often is the case, Rosa Say developed the concept.

Tags: , , , .

READ MORE - Kevin's Blog reviews Blog Business World

Carnival of the Vanities at Alarming News

The 140th edition of the longest running internet blog carnival, the well known Carnival of the Vanities, is up at Karol's political and personal blog called Alarming News.

Carnival of the Vanities is the original collection of blog postings, assembling some of the best and wide ranging bloggers on the internet.

This week's Carnival of the Vanities entries include politics, literature, science, medicine, technology, business, culture, comedy, and sports.

I have an entry in this week's Carnival of the Vanities as well.

My entry post is entitled "Blog post ideas: Follow up previous ideas" where I discuss how your previous posts provide a gold mine of potential blog posts. Simply continuing a previous post concept, giving an update on a previously talked about event, or turning older posts into a series, can give you unlimited posts for the future.

To participate in the Carnival of the Vanities, or any of the other blog carnivals, one of the easiest techniques is to use the all inclusive carnival entry form at The Conservative Cat.

Another participation option is to simply e-mail your entry to the host of the week.

To be included in my hosting of the Carnival next week, my e-mail is:

blogbusinessworld@yahoo.com

I have the honour of hosting Carnival of the Vanities right here at Blog Business World next week, on Wednesday, June 1.

That's next week.

That's less than seven days away!

As I suggest elsewhere, hosting and contributing to the various internet blog carnivals is a great promotional idea for your blog.

Next week's edition of Carnival of the Vanities will be right here at Blog Business World.

I am hoping for lots and lots of great entries.

Let's put your best posts and your blog on display!

In the meantime, head on over to the Alarming News hosting of Carnival of the Vanities and enjoy the posts on offer.

You will almost certainly be introduced to some great new blogs.

Tags: , , , .

READ MORE - Carnival of the Vanities at Alarming News

Execukos: Wisdom in a blog

Execukos is a powerfully written blog about wisdom.

Execukos is also about sharing that wisdom with others.

It's a blog that is also written simply and on a personal scale. Beth combines complex ideas and concepts into language comprehensible to all of her readers. I consider that a certain sign of her high level of wisdom as a writer and teacher.

Ideas well expressed are more powerful, and much more likely to be adopted, and shared with others.

It's a blog about teaching business leaders, organizations, and entire communities the value of incorporating wisdom into the leadership and management styles.

To Beth Robinson, author of Execukos, wisdom is defined this way:

Wisdom lives in the domain of relationships, in a mental capacity to see and understand the world through relational thinking rather than analysis.


New resident of Hawaii, Beth Robinson cares deeply about wisdom. Her mission in life is to share that wisdom with leaders everywhere.

Beth says:

Wisdom is so crucial that we cannot leave its development to chance. It is a myth that wisdom only arrives with age and experience and a certain amount of luck. It can and should be sought and nurtured, in all our institutions. I'm fascinated with both "wisdom traditions" and with secular practices that develop wisdom--and this weblog is one place I explore the applications of these ideas and practices.




Her blog shows that goal is being achieved.

Very well.

As I read through Beth's well written and thoughtful posts, I was struck by her depth of learning and her desire to share her journey with others. She sees and understands all things as an intertwined whole.

There are no singularities and nothing can happen in isolation. Everything and everyone are part of a whole. Everything we do affects everything and everyone else.

Beth finds the decline in wisdom a concern.

Wisdom is being replaced by smartness. Short term and one dimensional goals are replacing longer term thinking. Success in narrow quarterly profit terms is simply not enough for any modern organization. In fact, that lack of contemplation and insight into the whole can lead to disaster.

Being smart doesn't equate to being wise.

Here is where Beth Robinson of Execukos begins her journey with the leaders of the organization.

Finding quick answers is easy.

Choosing wisdom requires a greater, but definitely more rewarding, depth of contemplation. Fortunately, the pursuit of wisdom is of greater value to the person and to the organization.

Spending some time with Beth Robinson's Execukos can help us all become better and stronger leaders.

And of course, send us on the path to greater wisdom.

Thanks to Rosa Say of Talking Story for suggesting that I review Execukos as part of the Talking Stroy May Lei celebration of blogs and bloggers.

As always, the wise Rosa Say showed me the way to the wise Beth Robinson and Execukos.

Simply reading Beth Robinson's blog gem, called Execukos, helped me to think about choosing wisdom as the way of thinking for business management.

I hope wisdom can become a permanent way of life for all of us.

Tags: , , , .

READ MORE - Execukos: Wisdom in a blog

Seth Godin's All Marketers Are Liars: A review

Well known author, marketing expert, and blogger Seth Godin has written another landmark book on marketing.

The book bears the shocking and provocative title of All Marketers Are Liars.

And as expected, the book is brilliant!

All Marketers Are Liars is destined to be a landmark book in the field of product and service marketing psychology.

I had the distinct honour and privilege of reading and reviewing an advance copy of this must read business book.

My review of All Marketers Are Liars can be found at the great book blog 1-800-CEO-READ.

Along with the book, as you would expect from Seth Godin, there is a blog and product promotional tie-in as well.

The Business Blog Book Tour features Seth Godin and All Marketers Are Liars this week.

Bes sure to stop by each of the BBBT hosting blogs:

Business Blog Tour #9


Author: Seth Godin


Title: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World


May 23rd - Brand Autopsy

May 24th - Hello World

May 25th - Church of the Customer

May 26th - metacool

May 27th - What's Your Brand Mantra



Tags: , , , .

READ MORE - Seth Godin's All Marketers Are Liars: A review

Free teleseminar: Conversations with experts - B.L. Ochman







Conversations with Experts: How to Build Your Business On and Off-line

Hosted by Denise Wakeman and Patsi Krakoff of the Build a Better Blog System.

Tuesday, May 24, 2005, 8:30 p.m. ET - FREE

Guest Expert: B.L. Ochman of What's Next Online featured in the Build a Better Blog System.

Is blogging a fad that will pass or a sea change in corporate communications?

The conversation with BL Ochman will cover a range of topics from what your company could do with a blog, why blogging is not for everyone, how to write for your blog, to building an audience and why blogs are good buys for advertisers. BL will also reveal 10 companies that missed good blog opportunities.

Blogger, corporate blog coach, Internet marketing strategist, and journalist B.L. Ochman heads the creative team of whatsnextonline.com.

She helps companies including Ford, IBM and iFulfill.com to develop and execute marketing programs to increase their website traffic and sales; writes compelling, search engine optimized content; is a corporate blog coach; and covers Internet marketing and trends for a variety of online and traditional publications.

She writes the popular What's Next Online, publishes What’s Next Online and is the author of What Could Your Company Do With a Blog?.

Registration for this conversation with B.L. Ochman:
http://www.ConversationsWithExperts.com

Conversations with Experts is sponsored by Build a Better Blog System.

Tags: , , , .

READ MORE - Free teleseminar: Conversations with experts - B.L. Ochman

Carnival of the Capitalists at Ideologic L.L.C.

This week sees a marketing approach for the travelling business show, recognized by one and all as Carnival of the Capitalists makes a visit to Harish's business and management blog known as Ideologic L.L.C..

This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today.

Blogging topics presented include entrepreneurship, management, market trading, internet commerce, marketing, the national and global economies, and technology.

As you would expect from Ideologic L.L.C there are many discussions of business, markets, and economics.

It's always great to read and discover the many high quality blogs out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones.

As I am always privileged to do, I have an entry in this week's Carnival of the Capitalists as well.

My entry post this week is entitled "Blogs: Theme relevant content and links" where I discuss how a blog can help your business in the search rankings, especially if the posts are kept on topic and links are maintained with theme relevant blogs and websites as well. Google is concerned with relevance. For example, a business blog about travel should be linked to travel related pages, and the blog posts should discuss travel related topics.

If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

cotcmail -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!

Another brand new form for sending entries to all of the internet carnvivals is provided by The Conservative Cat. This is a great one stop entry drop, for all your blog post entries, for every blog carnival.

If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.

Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.

The extra visitors can't sent to your blog won't hurt either!

The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.

The visitors aren't only bloggers anymore.

Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.

Many people are introduced to some tremendous blogs that they might otherwise have missed.

Next week's Carnival of the Capitalists will make a visit to Bren Connelly's highly regarded business blog known as Slacker Manager.

In the meantime, click that mouse over to the Ideologic L.L.C hosting of Carnival of the Capitalists.

If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then Carnival of the Capitalists certainly will offer you a chance to get some projects managed. (groan)

Tags: , , , .

READ MORE - Carnival of the Capitalists at Ideologic L.L.C.

Google Sandbox escape: Real world example

The Google Sandbox is not a nice place to play.

The Google Sandbox is an alleged filter placed on new websites.

The result is a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.

I have a real world Google Sandbox story to share with you today.

I had an SEO client buried very deeply in the Google Sandbox. The site had always had powerful, and even dominant rankings, in Yahoo and MSN Search.

Those two search engines were not the problem.

Google was!

Google rankings were always non-existent to terrible. That would count as a good rankings week too.

Instead of worrying about the Google problem, my client and I simply went ahead and added inbound links and much more fresh site content. We added many new pages to the site, as well as links from many free internet directories.

We also got the website included in the Open Directory Project, better known as DMOZ.

While the value of the new content and the attracted links didn't provide much bang for the buck in Google, we continued.

Finally, last week, I thought the rankings had vanished forever.

Instead, that froghtening shuffle signaled the end of the Google Sandbox filter for the client's website.

Time was the solution.

As I always recommend to those website owners, who are experiencing the Sandbox or new site dampening filter, keep building the site. Forget the Sandbox, and disregard the search engine rankings.

If you follow that course of action, when the Sandbox filter is lifted, the site will have powerful Google search engine placement.

That is why my client is dancing on her desk in celebration.

Her site escaped the Google Sandbox.

All it took was time and patience.

Tags: , , , .

READ MORE - Google Sandbox escape: Real world example

Whole business marketing: Reinvention of the process

It’s a common sight in many businesses.

The weekly marketing meeting is attended only by those people directly involved in the narrowest definition of marketing. Usually the Marketing Manager will say a few words, the Sales Managers will add a few more, and a few goals will be set.

Little if any consideration is given to the front line people carrying out these wonderful plans.

The inside and outside sales staff are given some orders, and perhaps a pep talk, and little else beyond a brochure. The front desk reception people are given very little except a phone script. The office and clerical staff are usually given nothing at all.

When the sales numbers arrive for the time frame in question, the totals on the page often look very bad in the cold harshness of black and white. The marketing division personnel only know that top management will not be happy with the results. Hasty meetings with sales are called. Little is resolved. The original failed plans receive very cosmetic changes. Rinse and repeat.

If this sounds like your company, then perhaps an entire change in marketing perspective is required. Those shifts in marketing thought should involve everyone in the company.

All personnel and staff, from all areas of the business, must be a part of the new holistic theory of marketing. The customers of the company must also become part of the overall marketing process.

The definition of who is responsible for marketing the business must be expanded to include everyone within and outside of the company. That requires a major change in company thinking and attitudes toward marketing.

Getting everyone on board

The first step to reinventing marketing, to include everyone connected to the business, in the overall marketing of the company. While that might appear to be radical thinking for traditional marketers, it’s really more in the line of common sense.

Multiply the overall number of people thinking in terms of marketing, and selling the products and services, and those regular revenue reports will look much more pleasant.

The first step is to develop a company wide policy that everyone within the company is involved in marketing. The senior management has to make product and services marketing a total team effort, and become involved themselves. By setting a strong example, and displaying a full commitment to the effort, other employees will join in as well.

The marketing department will be called upon to involve everyone in the organization. The doors must be opened wide, and ideas should flow both ways.

Management staff must recognize that some of the very best ideas will arrive from the hands on personnel on the front lines. Their face to face meetings with customers and clients provide valuable product and market research. This front line intelligence should be put to use, and not ignored.

The customer service staff should be well trained in all aspects of the company’s products and services. Instead of outsourcing customer service, take a closer look at keeping the department in house. While short term savings might appear favourable, the potential sales left on the table far outweigh the few dollars saved on wages.

Customer service representatives must be empowered to solve customer problems. All too often, the role of the staff is to get rid of the customers, and to ignore any complaints. That shortsighted approach is precisely the wrong path to take.

The customer service rep who addresses a customer’s concerns, and resolves the issue beyond the dissatisfied customer’s satisfaction, will have won a customer for life. The lifetime value of the saved customers and their purchases, more than pays for the customer service department.

Along with solving problems, customer service can offer upselling to better and higher priced products. They can provide cross selling opportunities to the customer, in the form of a one stop shopping experience. They can assist a customer make a purchase better suited to their needs, than the original selection.

All of these things maintain the customer base for life. The cost of keeping an existing customer is only a fraction of acquiring new ones. Those savings add up, and the customer list grows ever longer.

The receptionist is often the first contact a customer has with the company. Don’t use the front desk as a place to put the newest employee. Provide that person with full company knowledge so the appropriate assistance can be offered to the potential customers and clients. Proper training for telephone staff is essential, and should be taken very seriously.

Keep your premises clean and inviting, and involve all maintenance and custodial staff in the process. Pleasant surroundings boost sales and customer satisfaction.

Get the customers into the act

Your customers are some of the most powerful marketing people you company has at its disposal. Unfortunately, their support is either neglected or even outright discouraged.

We all know about good old word of mouth advertising. As a handy marketing technique, it’s extremely powerful at increasing sales and brand loyalty. Satisfied customers are your company’s best product and service evangelists. Treat them well, and reward them for their efforts.

Ask your customers for referrals. Provide your sales staff with specific questions to ask for recommendations of friends, family, and business associates. If your now fully trained staff does its job well, sales should increase dramatically.

People tend to believe people they know and trust. If your company has made them happy, they will tell others to support your business. Once again, proper customer service pays off in real dollars for the company bottom line.

Customers represent a gigantic hidden source of product and service ideas. In fact, if they suggest a product or service be added your business product line, the customers are far more likely to buy it. They already have a degree of ownership of the product. Help them to help you succeed.

Conclusion

Marketing is not just the responsibility of the marketing department. It involves everyone connected with your business, whether staff or customers.

Get everyone involved, and watch your sales skyrocket.

Tags: , , , .

READ MORE - Whole business marketing: Reinvention of the process

Podcasts: How professional should they sound?

Podcasts are a growing internet phenomenon.

I have discussed podcasts before along with some of their possibilities and potential uses.

As you know, podcasts are a means of publishing audio sound files to the internet and making them available for download to a device, like Apple's iPod or an digital audio MP3 player, for later listening.

Any digital music recorder, or a computer with the appropriate software can download and play podcasts.

Podcasts can be accessed by subscribing to the podcast RSS feed.

In effect, the podcast download allows for time shifting for the convenience of the listener. Podcasts also work well for the sender, who is very often a blogger, just like you.

Podcasts are another means to use techology to spread ideas and information.

In a previous post, I described podcasts as being similar to creating an independent radio station.

The question then arises about how professional an image the podcast broadcast quality should convey.

Tyme White of Blog Tyme believes that podcasts should not be too professional sounding at all.

Tyme says of podcasts:

...some podcasts are starting to sound like radio. Very polished. The podcaster is reading copy. They don’t sound like their enjoying what they’re doing.

Those types of podcasts are losing their appeal to me. If I wanted to listen to polished sounded “news” then I would listen to the news or the radio.

I miss the spontaneous banter...


I can understand Tyme's concerns.

Podcasts are much like their close cousin, the blog.

Blogs are not always the most professionally written websites on the internet, and neither should they all be that way. In fact, I support a very wide variety of blogging and writing styles.

Sameness is boring, and also much less effective at reaching the desired audience.

Your blog needs to stand out, not blend into the woodwork. Make your blog burst forth with colour and excitement.

A good blog is not a wallflower.

The same holds true for podcasts. Overall industry variety and and individual differentiation of product is essential.

With podcasts, there is definitely room for several different types and styles of audio production.

Some podcasts will be very rough, completely lacking in porfessional production values, similar to a home movie. As such, the directness and unfiltered honesty of these podcasts will always find a solid and welcoming audience.

Such grassroots sounding recordings might not appeal to everyone, and might lack much of a commercial market.

Many podcasts will become very professional in tone, and perhaps evolve into an alternative form of internet radio broadcast over time. In fact, some of the best podcasts can be used by existing internet radio stations as strong content.

Professionalism is also necessary for podcasters intending to market their content commercially to the public.

Other podcasts will be somewhere in between. More time will be taken in the professional editing and sound quality, but the freshness and spontaneity will be retained.

This hybrid might provide the best of both worlds, and is appears to be the type of podcast that is preferred by Tyme White.

That said, very professional sounding podcasts might be the only ones to achieve widespread mainstream listening audiences.

As with everything, knowing your product and market is essential.

Different markets require a different type of podcast.

Before you venture into large scale podcasting for widespread distribution, do your market research.

Take the time to learn the needs and desires of the listening audience and potential buyers and downloaders of your podcast content. Keep in mind that not all podcast styles and products are the choice of everyone.

Know your audience and your market.

Once you have determined your podcast niche, then you are ready to get those audio recordings developed.

In the meantime, keep talking and listening.

Tags: , , , .

READ MORE - Podcasts: How professional should they sound?

Bloggers as event speakers

Bloggers are great event speakers.

Why you ask?

Well, I'm glad that you did.

Bloggers have a powerful inner knowledge of the workings of blogs. That is only logical. What we bloggers often tend to forget is not everyone knows as much about blogs and blogging as we do.

Not even close.

What we take for granted, as standard blogging procedure, other business and professional people are blissfully unaware. Because they have not encountered blogs, with the possible exception of the high profile political blogs or perhaps a personal online diary, they don't know much about blogs.

Or as they usually call it.

"This blogging thing".

As bloggers, we can help out the rest of society. In particular, we can make our knowledge available as speakers to business and professional groups and organizations. Along with business blog presentations, we can also talk about the blog benefit for non-profit organizations, as well as professional and journalism groups.

We simply have to make ourselves available as speakers.

Many bloggers are already talking blogging.

Whether at the huge blogging conferences or to small business and professional organizations of only a few attendees, bloggers are getting the word out about blogs.

Once the veil of mystery often connected to blogging is lifted, the speaker will usually have created a few blogging converts.

Bloggers talking to other people about the power of blogging is really viral marketing at its best.

TWho better to talk about blogging to other business and professional people than you.

As a practicing and experienced blogger, your knowledge is in greater demand than you might think.

Becoming well known as a public speaker on blogging, or any other area of expertise, enhances your reputation as an expert in your industry. In fact, few endorsements are as powerful for your business as being listed as a speaker at an industry event.

You gain business and professional reputation, as well as the potential for many new customers and clients.

Don't worry about being nervous about speaking before an audience.

The listeners are so interested in the topic and the information you offer, that they won't even notice your sweaty palms or wobbly knees. Your information is simply too important for nervousness. Since you know your topic very well, talking about blogging or your industry should even be second nature for you.

If speaking to a large room full of people still has you concerned, you could present your information to small groups in a seminar format. Sitting around a table, with fewer that ten participants, is a very good way to present information. With such a small group, question and answer sessions flow very freely and ideas are readily exchanged.

Any large or small format, for your presentation, is fine if you are able to spread the word to others.

The group wants to learn about blogging, or what ever topic you are presenting, and they benefit by improving their business bottom line.

The information you presentat will give your audience a tremendous business and professional boost.

Talk about another great win-win situation for everyone!

Make yourself freely available to speak on blogs and blogging, or any other of your special areas of knowledge, to any and all interested groups.

I am available as a speaker on blogs and blogging.

Interested groups can simply e-mail me, and let me know when and where they want me to talk and answer questions on blogs.

You should make yourself available as a blog evangelist too.

It's to everyone's benefit after all.

Tags: , , , .

READ MORE - Bloggers as event speakers

Archives