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Elizabeth Cogswell Baskin: Hell Yes! Two Little Words For A Happier Life - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio

CEO and Creative Director of Tribe Inc., and bestselling author of the inspirational guide to a happier life Hell Yes! Two Little Words for a Simpler, Happier Life, Elizabeth Cogswell Baskin. shares secrets to creating a simpler and happier life for you, your business, and your family. She describes how to cut through the clutter and time wasters that keep you from doing what you want to be doing. Learn how to follow your true path in life and the power of the two little words "Hell, Yes!".

Elzabeth Cogswell Baskin is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, July 21, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

CEO and Creative Director of Tribe Inc., and bestselling author of the inspirational guide to a happier life Hell Yes! Two Little Words for a Simpler, Happier Life, Elizabeth Cogswell Baskin. shares secrets to creating a simpler and happier life for you, your business, and your family. You will learn:

* Why saying no to requests is in your best interest

* Why it's important to follow your dreams

* How one simple test can help decide whether to agree to or decline requests

* Why saying no can open up fresh opportunities for everyone

Elizabeth Cogswell Baskin (photo left) is the CEO and Creative Director of
CEO and Creative Director of Tribe Inc., a $5 million branding company working with national and global clients like UPS, Coca-Cola Enterprises, Chick-fil-A and Porsche.

Elizabeth has a special interest in helping other entrepreneurs start their own companies. She is the author of “Run Your Business Like a Girl,” a book profiling women entrepreneurs, and the developer of the “Start Your Own Company” deck of Starter Cards, a division of Tribe Inc..

She also is the author of Hell Yes! Two Little Words for a Simpler, Happier Life, as well as several other books.

My book review of Hell Yes! Two Little Words for a Simpler, Happier Life by Elizabeth Cogswell Baskin.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with CEO and Creative Director of Tribe Inc., and bestselling author of the inspirational guide to a happier life Hell Yes! Two Little Words for a Simpler, Happier Life, Elizabeth Cogswell Baskin. shares secrets to creating a simpler and happier life for you, your business, and your family. She describes how to cut through the clutter and time wasters that keep you from doing what you want to be doing. Learn how to follow your true path in life and the power of the two little words "Hell, Yes!" on Blog Business Success Radio.

Tags: Hell Yes! Two Little Words for a Simpler, Happier Life, Elizabeth Cogswell Baskin, following your dreams, Blog Business Success, BlogTalkRadio.

Hell Yes! by Elizabeth Cogswell Baskin - Book review

Hell Yes!

Two Little Words for a Simpler, Happier Life

By: Elizabeth Cogswell Baskin

Published: March 2009
ISBN-13: 9780740779190
Format: Hardcover, 96pp
Publisher: Andrews McMeel Publishing

"If it's not a "Hell Yes!" then it's a "Hell No". Can these two little words really make your life simpler and happier?", asks best selling author Elizabeth Cogswell Baskin in her inspirational guide to a happier life Hell Yes! Two Little Words for a Simpler, Happier Life. The author's response to that provocative question is, of course, a resounding "Hell Yes!".

Elizabeth Cogswell Baskin recognizes that people often feel pressure or guilt, when asked to perform a task, to attend an event, or give up time for a request. The author points out that unless a person really wants to respond with what she calls a "Hell Yes!", it's better for all concerned to give it a "Hell No!". In a business setting, a person short of time may be asked to do another task. By resisting the temptation to say yes, and avoiding hurt feelings or loss of prestige, the opportunity is opened up for the request to be asked of another employee. Indeed, that co-worker may even respond with an enthusiastic "Hell Yes!", as the task would be a dream come true for them.

Elizabeth Cogswell Baskin (photo left) points out that ego, and concern for the feelings of others, often stand in the way of a person's own dreams and aspirations. The author doesn't believe that anyone should settle for second best in life, in romance, or in a career. By giving oneself permission to say "Hell No!" to a request that is not part of what makes a person happy, the valuable time of everyone concerned is not wasted. Elizabeth Cogswell Baskin is correct when she writes that wonderful opportunities arise constantly, so it's a mistake to agree to something not part of your dream life. By refusing the offer, the opportunity can be presented to someone else who may love that chance to say "Hell Yes!".

For me, the power of this sparsely worded, but wonderfully illustrated by James Yang book, is the simplicity of its message. The author packs many of life's greatest truths into clear and concise sentences, underlining the message of following your own path to happiness. All too often, people say a reluctant yes to projects and events that do not interest them, instead of turning them down. A rejection, writes Elizabeth Cogswell Baskin isn't the end of the world for either person. Instead, it opens up a window of opportunity for someone else. The simple philosophy and having the attitude that anything that is not a "Hell Yes!", should be given a "Hell No!", helps everyone involved to be happier with their lives.

I highly recommend Hell Yes! Two Little Words for a Simpler, Happier Life by Elizabeth Cogswell Baskin, to anyone who has difficulty with refusing unpleasant or unwanted tasks. The requests may can range from those of family, employers, friends, or potential dates. Unless the request fulfills your dreams, it is best to pass the opportunity to others. This book may be especially valuable as a gift to recent high school or college graduates, as sound advice for pursuing their dreams.

Read Hell Yes! Two Little Words for a Simpler, Happier Life by Elizabeth Cogswell Baskin, and make all of your life changing decisions based on the author's simple but powerful formula. If it's not a "Hell Yes!", then give it a "Hell No!". Your life will be happier and more rewarding as a result of those two little words.

Tags: Hell Yes! Two Little Words for a Simpler, Happier Life, Elizabeth Cogswell Baskin, following your dreams, business book reviews.

Welcome To The Urban Revolution by Jeb Brugmann - Book review

Welcome To The Urban Revolution

How Cities Are Changing The World

By: Jeb Brugmann

Published: May 12, 2009
Format: Hardcover, 320 pages
ISBN 9780670068050
Publisher: Penguin/Viking Canada

"We are organizing the planet itself into a City: into a single, complex, connected, and still very unstable urban system", writes urban strategy consultant Jeb Brugmann in his groundbreaking and visionary book Welcome To The Urban Revolution: How Cities Are Changing The World. The author considers the philosophical and practical issues surrounding the explosive growth of what he calls the global City, and its implications for the future of humanity.

Jeb Bruggman understands the importance of the world City as an instrument of change that represents a revolution. The author takes the issue of globalization to its very roots in the form of global urbanization. Seemingly minor activities and events in one city can affect events worldwide because of the deeply interconnected nature of global cities. Major global changes are occurring at the most local levels, despite the efforts of governments to control them. Individual activities that change the very foundation of cities, happening block by block, create the base for the new urban revolution that is sweeping the world. The new urbanism is changing the very nature of societies in ways never before imagined, presenting new and difficult challenges in their wake.

Jeb Brugmann (photo left) takes the reader on a street level tour of cities across the globe. From the earth shaking changes in the slums of Mumbai to new developments in South America to the crumbling city of Detroit, the author demonstrates how cities can succeed or they can fail. The reader is presented with the wasted opportunities of cities like Toronto and Miami, where city planners have failed to deliver on their promises. Jeb Brugmann also describes the success of community organizers in Chicago. and how block by block, they changed the course of Chicago from a failed city to one with a renewed vibrancy and sense of purpose. Along the way, the author shares his ideas for developing an new urban strategy, to replace traditional urban planning.

For me, the power of the book is the author's recognition of the transformational power of the new global urbanism, and the unique challenges and opportunities they present for the future. Jeb Brugmann takes a holistic and multi-disciplinary approach to his concept of urban strategy. He points out correctly, that for too long, the urban revolution has been ignored, and the importance of where people live, and the value they gain from an urban environment were left unnoticed. The author points out how top down city planning has been imposed on the urban residents, often with disastrous results, while grassroots actions by the people themselves, have achieved far greater returns.

I highly recommend the very important urban strategy book Welcome To The Urban Revolution: How Cities Are Changing The World by Jeb Brugmann, to anyone seeking to understand the importance of shaping the world's cities, to meet the challenge of global problems, and to support the great ambitions of the people who reside within them. The author's grand urban strategy begins with local change, and then expands to the build the entire city, and outward to the interconnected global City.

Read the essential city building handbook Welcome To The Urban Revolution: How Cities Are Changing The World by Jeb Brugmann, and prepare yourself for to address the issues of building productive, equitable, and sustainable cities that work for everyone. The new urban revolution is taking place at this very moment. This must read book will help you to understand it and to build urbanism in the new expanding, and interlinked global City of the future.

Tags: Welcome To The Urban Revolution: How Cities Are Changing The World, Jeb Brugmann, urban strategy, economics book reviews.

Glenn Yeffeth: The Changing World Of Publishing - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio

Publisher of BenBella Books, Inc. Glenn Yeffeth describes the major changes in the publishing industry that are taking place before our eyes. He also shares ideas about how business authors and authors in general are going from book to brand. He also discusses how entrepreneurs can benefit from putting their ideas into book form.

Glenn Yeffeth is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 16, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Publisher of BenBella Books, Inc. Glenn Yeffeth describes the major changes in the publishing industry that are taking place before our eyes. You will learn:

* How changes in the publishing industry are turning it upside down

* How the internet and technology are changing publishing forever

* How entrepreneurs can take advantage of these changes to write books

* How publishing and marketing of books will change in the future

Glenn Yeffeth (photo left) is Publisher of BenBella Books, Inc.. Before BenBella, Glenn was a corporate strategist and marketer who ran companies in Chicago, London and Dallas. BenBella Books, named after Glenn’s children Benjamin and Isabella, was created in fit of hysterical optimism about the potential for an independent publisher in Dallas. Glenn has an MBA in Marketing and Finance from the University of Chicago and a BA in History from Oberlin College. He can be reached at glenn@benbellabooks.com.

Glenn Yeffeth has fifteen years of management consulting, then had a career reinvention as a book publisher at BenBella Books, Inc.. BenBella was formed to bring cutting-edge marketing and technology ideas to publishing. BenBella Books has a published a number of very successful titles, including runaway health and nutrition bestseller THE CHINA STUDY, pop culture phenomenon FINDING SERENITY and the blowout success THE OPTIMAL HEALTH REVOLUTION.

BenBella Books, Inc. is a publishing boutique that aims to be the publisher of choice for a select group of authors who value personal attention, a partnership philosophy, flexibility and a creative approach to marketing.

Glenn Yeffeth blogs at the BenBella Publishing Blog.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Publisher of BenBella Books, Inc. Glenn Yeffeth describes the major changes in the publishing industry that are taking place before our eyes. He also shares ideas about how business authors and authors in general are going from book to brand. He also discusses how entrepreneurs can benefit from putting their ideas into book form on Blog Business Success Radio.

Tags: Glenn Yeffeth, BenBella Books, publishing industry changes, Blog Business Success, Blog Talk Radio.

Last Light Over Carolina by Mary Alice Monroe - Book review

Last Light over Carolina

By: Mary Alice Monroe

Published: July 14, 2009
Format: Hardcover, 384 pages
ISBN-10: 1-4165-4970-6
ISBN-13: 978-1-4165-4970-3
Publisher: Pocket Books

In lyrical prose, as warm as the breeze off the South Carolina coast, best selling author Mary Alice Monroe tells a tale of rocky marriage, and the tragic day when the pain of the past didn't matter any more. The wonderful novel Last Light over Carolina is filled with beautifully drawn characters, filled with every human emotion, bringing them to life. The story revolves around a troubled marriage, that hides the deep but seldom expressed love, between shrimp boat Captain Bud Morrison and his wife Carolina. Their love of each other, of their family, and of the sea, are the anchor of this beautiful novel.

Mary Alice Monroe weaves together a lifetime, within the confines of a single day. When Bud is trapped alone on the sea, on his shrimp boat named the Miss Carolina, in honor of his wife, he realizes the true depth of his love. On shore, Carolina finds her mind remembering things past and how powerful her love is for her husband. Through memories of both good times and bad, Bud and Carolina find redemption and forgiveness for past transgressions that no longer matter. They also learn the value of family and how a tragedy can make a group of broken people whole again.

Mary Alice Monroe (photo left) creates a world where the town, the ocean, and the people who depend on the sea's bounty, are all characters in the story. Captain Bud Morrison is torn between his wife Carolina, and her alter ego boat that bears her name. Bud loves the freedom of the sea and his shrimp boat, but that separation of wife Carolina from the sea, creates a deep rift in their marriage. With his boat as his mistress, Bud turns away from his wife. Only later, does he come to realize that the ship and the sea can't replace the real Carolina. Together, he and his wife are whole, but when apart, their lives become empty and full of despair.

With parallels to Hemingway's classic The Old Man and the Sea, Mary Alice Monroe turns Bud's tragic accident and a storm at sea into a life changing event. Forced by his own mortality to face honestly the decisions made in his life, Bud Morrison recognizes that what he thought were his life's priorities were mere illusion. What truly matters is love and family, and acceptance of one another through the storms of life. Carolina remembers storms of the past, as well as the stormy days of her marriage to Bud. After a storm, there is a second chance to rebuild. Both Bud and Carolina realize that their own love, and of those around them, deserve a second chance too.

I highly recommend Last Light over Carolina by Mary Alice Monroe, to anyone seeking a powerful love story between two people adrift on the sea, and in danger of striking a rock and sinking their marriage. The book contains the timeless themes of love, betrayal, redemption, and forgiveness. It's a story about being granted a precious second chance at happiness, and grabbing on and never letting it go again.

Read Last Light over Carolina by Mary Alice Monroe, and be swept away by the rich detail of life in a close knit coastal South Carolina shrimp fishing town, where life depends on nature and the bounty of the sea. Discover the power of love and forgiveness, the importance of family, and how sometimes the unexpected events of life can work true miracles.

Tags: Last Light over Carolina, Mary Alice Monroe, shrimp fishing, fiction book reviews.