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Mitchell Grooze & Ralph Mroz: Accelerate Your Value Creation - Blog Business Success Radio

Marketing experts Mitchell Grooze and Ralph Mroz, authors of the insightful book Value Acceleration, describe how to accelerate your company's value creation to gain an unbeatable competitive advantage. Mitchell Grooze and Ralph Mroz are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, November 29, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Mitchell Grooze and Ralph Mroz, describe how to accelerate your company's value creation to gain an unbeatable competitive advantage by applying process management to the marketing function. You will learn:

* The crucial need for process management in marketing

* How to apply a process management model to the entire marketing function

* How the process can be managed using time proven principles

* The steps to implement a process management system to marketing

Mitchell Goozé (photo left) is the president and founder of Customer Manufacturing Group (CMG). His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. He has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business — the customer. Prior to founding Customer Manufacturing Group in 1991, Mitch was president of Teledyne Components, a division of Teledyne, Inc.

Since 1978, Ralph Mroz (photo left) has managed or implemented nearly every step of the marketing process. His experience spans hands-on tactics to corporate strategic planning, with large corporations, small companies, and start-ups.

Ralph has years of experience in the research and analytical aspects of Environmental Influences, Value Specification and Solution Development. He helps clients fully integrate marketing and product development processes, enabling them to successfully enter a new market with a new or existing product set.

My book review of Value Acceleration by Mitchell Gooze and Ralph Mroz.

Mitchell Grooze and Ralph Mroz also have a blog called Value Acceleration.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Mitchell Grooze and Ralph Mroz, authors of the insightful book Value Acceleration, as they describe how to accelerate your company's value creation to gain an unbeatable competitive advantage to boost your business success, on Blog Business Success Radio.

Tags: Mitchell Gooze, Ralph Mroz, Value Acceleration, marketing process management, Blog Business Success, Blog Talk Radio.

Carnival of the Capitalists at Money Walks

This week sees a personal finance approach to the traveling business show, recognized by one and all as Carnival of the Capitalists and arrives at the personal finance blog known as Money Walks.

This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today, as well as some of the best and most popular entries ever to the Carnival.

Blogging topics presented include entrepreneurship, management, stock market trading, internet commerce, marketing, the national economy, and personal finance.

As you would expect from Carnival of the Capitalists, there are many discussions of economics, marketing, business, and small business.

It's always great to read and discover the many high quality business and economics blogs, out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones; as well as some long time contributors.

I have an entry in this week's Carnival of the Capitalists as well.

My post is titled "Interviewing employees: Avoiding problem workers" where I discuss how it's a business nightmare that happens all too often. The new employee turned out to be a disaster of just slightly less than Biblical proportions. Instead of being the competent, skilled worker that appeared at the job interview, the person was more like the spawn of some renegade demon. Instead of enduring the worst, it's imperative for an employer to make sure the person hired, is what they seem on the surface.

If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

thecotc -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!

If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.

Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.

The extra visitors sent to your blog won't hurt either!

The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.

The visitors aren't only bloggers anymore.

Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.

Many people are introduced to some tremendous business blogs that they might otherwise have missed.

Next week's Carnival of the Capitalists will be hosted at a business blog to be announced.

In the meantime, click your mouse over to the Money Walks hosting of Carnival of the Capitalists.

If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then visit Carnival of the Capitalists and get into business for yourself.

Tags: carnivals, capitalism, business, marketing.

Value Acceleration by Mitchell Gooze & Ralph Mroz - Book review

Value Acceleration

By Mitchell Gooze & Ralph Mroz

Published: Jan 15, 2007
ISBN: 9781601940049
Format: Hardcover, 208pp
Publisher: Elevate

Understanding customer demands and aligning them with your company's capabilities, are the fundamental process for your organization, writes Mitchell Gooze and Ralph Mroz in their insightful book Value Acceleration. Building on the unique capabilities of your business for creating value in this process is your company's major competitive advantage. The book provides a framework to accelerate this value building process.

Mitchell Gooze and Ralph Mroz describe the crucial need for process management in marketing. By defining a process as a defined and ordered set of activities, the authors point out that management is the only corporate function that lacks a defined process. They consider marketing to be poorly defined and understood in the corporate world and as a result, no process has been put in place to enhance and streamline the role of marketing. Instead, the authors believe that marketing is an operation that has a system that can be turned into a process.

For Mitchell Gooze (photo left) and Ralph Mroz (photo below left), time proven management processes from other corporate functions can be applied successfully to marketing. They describe techniques for analyzing constraints to marketing and sales, including profit margins, growth targets, and sales results. They also discuss the importance of eliminating waste to create a more efficient marketing process in terms of personnel, time, and money. Each step in the marketing process must be taken, and steps that fail to add value must be removed to enhance effectiveness.

Ralph Mroz (photo left)

For me, the power of the book lies in the identification of marketing from a holistic viewpoint. By taking the marketing function as a whole, an effective and efficient marketing process can be created and applied to any campaign.

Not only do the authors provide the theoretical framework for process management in marketing, but they set out the steps for its practical application. Because marketing can be turned into a process, in the same way as a manufacturing process is designed, marketing can become much more cost and time effective. At the same time, the process can prevent management from becoming trapped into side issues, and keep their focus on the end goal.

I highly recommend Value Acceleration by Mitchell Gooze and Ralph Mroz for any company that is serious about developing a superior marketing process. The technical framework provided helps create a systematic management approach to marketing to further value and competitive advantage. Even more than that, the book provides the tools to accelerate value creation, as the title suggests.

Read Value Acceleration by Mitchell Gooze and Ralph Mroz, and you will never look at the marketing function in the same way again. By learning how to apply time proven and familiar processes from manufacturing and production to marketing, a less risky and more profitable marketing function can be put into action. That is real value acceleration.

Tags: Value Acceleration, Mitchell Gooze, Ralph Mroz, marketing process management, business book reviews.

Interviewing employees: Avoiding problem workers

It's a business nightmare that happens all too often. The new employee turned out to be a disaster of just slightly less than Biblical proportions. Instead of being the competent, skilled worker that appeared at the job interview, the person was more like the spawn of some renegade demon. Instead of enduring the worst, it's imperative for an employer to make sure the person hired, is what they seem on the surface.

A job interview is somewhat of an artificial event. While that statement might strike some people as absurd, let's look a bit more deeply into the event. A person, known only to the interviewer from a resume, appears at the office door. They will usually be dressed well, and be quite polite. Based on some vague first impression, the person may become your employee for years. It's crucial to look beyond the first glance, and delve a bit more deeply into your future staffer's past.

Interviews for new hires should be conducted by the person's future supervisor or manager. This is especially important for technical positions. While Human Resources personnel can often do a fine job in selecting general employees, they often lack the technical knowledge to choose the right skill set for technology jobs. For a small business, the owner or top manager can take care of the interview process if the person reports to them. The key is to have the supervisor select her own staff people.

In the interview, be sure to include some technical questions that sift out anyone not qualified for the position. Job seekers will often inflate their skill levels on their resumes. It's up to the interviewer to delve into the applicant's technical knowledge. A person attempting to pass themselves off as skilled, in a field where they lack expertise, should be viewed with some suspicion. An exception to this rule is the employee who admits a lack of knowledge in that area, but expresses a willingness to learn the new skills.

Create a series of questions that bring out the entire person. While technical questions are important, it's essential to examine the person's creativity and problem solving skills. Ask some questions in the form of a problem, and see how the applicant responds to them. Other important questions involve ethical situations. If a person demonstrates a lack of ethical behaviour, they might be wrong for your company. Personal interests are also an area where beliefs and practices may be uncovered that may not be in tune with your company's culture as well.

Beware of any job applicant who badmouths their previous employer. All they are saying to you is that you will be the next evil one on their list. Employees who speak ill of former companies are also very likely to make yours a very unpleasant place as well. Be sure to check references. While it is not legal to ask some types of questions, very often the obvious question, of whether the person even worked at a company, will reveal some rather unsettling results. Not every resume is the truth, the whole truth, or even something that resembles the truth in barely the most peripheral way.

Good employees are out there for your company. The important factor is to select the right people, and avoid the employees who should come complete with their own headache remedies.

Job interviews are important. Treat them as such.

Tags: job interviews, selecting employees, personnel management, job references.

Corey Donaldson: Entrepreneurship Means Freedom - Blog Business Success Radio

Educator and entrepreneur Corey Donaldson, founder of the Freedom Academy and author of the eye opening book Liberating Volunteer Slaves in a Free Nation, describes how entrepreneurship means true freedom in a person's business and personal life; and how to overcome barriers to achieving that freedom. Corey Donaldson is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, November 22, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Corey Donaldson describes how entrepreneurship means true freedom in a person's business and personal life. You will learn:

* Five addictions that prevent personal empowerment

* The cultural barriers to taking charge of your own life

* Ten events that create freedom in your life

* The power of entrepreneurship in achieving freedom

Corey Donaldson is the founder of The Freedom Academy. Corey Donaldson has been interviewed in hundreds of newspapers and magazines including The Wall Street Journal, The Dallas Morning News, The Arizona Republic, The New York Daily News and Mademoiselle. Corey has been interviewed on more than 500 radio stations and has been on TV with Dick Clark and was a judge on the TLC reality TV show Love University.

My book review of Liberating Volunteer Slaves in a Free Nation by Corey Donaldson.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Corey Donaldson, author of the empowering book Liberating Volunteer Slaves in a Free Nation, as he describes how entrepreneurship means true freedom in a person's business and personal life. Learn how to overcome barriers to achieving that freedom, to boost your business success, on Blog Business Success Radio.

Tags: Corey Donaldson, Liberating Volunteer Slaves in a Free Nation, entrepreneurial freedom, Blog Business Success, Blog Talk Radio.