Conversations with Experts: How to Build Your Business On and Off-line
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Name Your Niche Now
Wednesday, February 1, 2006,8:30 p.m. ET - Free
Guest Expert: Molly Gordon, Authentic Promotion and Shaboom, Inc.
Yes, you can have a narrow niche without cramping your style. Molly Gordon, Master Certified Coach and author of Authentic Promotion: Grow Your Business and Feed Your Soul, has shown hundreds of professionals how to name a niche that works for them, a niche narrow enough to make their products and services stand out without cramping their style or limiting their creativity.
In Authentic Promotion, Molly explains that a niche does not have to be cold, dark, and cramped (yuck). Using the ecological model, she shows that each individual occupies a unique niche, a place in which they give and receive the greatest benefit, a place where they belong. Find this niche and you will find that your confidence and conviction about marketing your business goes way up. You will be able to make simple, memorable statements about your work that will connect with your “just-right” client without struggle or hype.
Molly Gordon is an internationally recognized Master Certified Coach, who has shown hundreds of men and women worldwide how marketing can lead to both material and spiritual fulfillment. In her book and audio program, Authentic Promotion, Grow Your Business, Feed Your Soul, Molly explains the approach she used to create a thriving business. Her e-zine, Authentic Promotion®, has over 10,000 readers, and her articles are reprinted widely. She has recently launched a blog at Shaboom, Inc.
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