Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff of Build a Better Blog System.
Web Marketing Strategies for Small Business
Wednesday, March 8, 2006, 8:30 p.m. ET - Free
Guest Expert: Rich Brooks, author of The 11 Biggest Mistakes Small Business Bloggers Make and 10 Questions to Ask Before Setting Up a Web Site
How can you get more traffic to your Web site? How can you rank higher at the search engines? How can you convert more site visitors into customers?
The age of "if you build it, they will come" Web design is long gone. To succeed in this more competitive arena, you’ll need to understand and use the “four pillars of Web marketing.”
You’ll learn:
* Why your competition ranks higher than you
* What small changes to your Web site can increase your search engine ranking
* How to get people to subscribe to your email newsletter, fill out your contact form or make a purchase
*If blogging or podcasting should be part of your Web marketing
* How to get hundreds of great incoming links to your site for $2
Rich Brooks (pictured left) is founder of flyte new media, a Web design and Internet marketing firm in Portland, Maine. He writes about Web marketing for small business in his monthly email newsletter, his blog, and is a regular contributor to Business Blog Consulting an influential resource on how businesses blog. His podcast can be found at http://www.flytecast.com. He is also the “tech guru” on the evening news program 207 on Maine’s NBC affiliate, WCSH.
Register for this conversation with Rich Brooks:
ConversationsWithExperts.com
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Conversations with Experts is sponsored by Build a Better Blog System.
