Marketing Your Small Business for Big Profits
Author: David Mason
Paperback: 100 pages
ISBN-10: 1600370772
ISBN-13: 978-1600370779
Publishing Date: September 2006
Publisher: Morgan James Publishing
"Success is based on persistency and consistency and not magic", writes David Mason in his practical hands on book Marketing Your Small Business for Big Profits. David Mason provides proven, real world advice, that can be applied immediately, to make your business a success.
David Mason provides the framework for developing a profitable business, in an easy to follow step by step format. The book is a quick read, but every page is overflowing with useful business and marketing advice. While many books concentrate on one aspect of marketing, the author warns against missing sales created through alternative means. Instead of letting the reader develop internet only tunnel vision, the book recommends important offline marketing concepts as a proven technique for spreading risk and enhancing profits.
David Mason (photo left) takes the additional step of reminding readers that operating a successful business takes much more than marketing skills. Along with the practical tips, are valuable life lessons for getting things done properly and on time. A major part of that need for persistence in difficult times, and consistent quality of work, involves believing in yourself. By helping to strengthen your self confidence, the author guides the reader down the road to overcoming personal doubt that can destroy a business.
For me, the power of the book is in its practical hands on approach to marketing. From developing a unique selling proposition to set your business apart from the pack to writing a successful plan, the book provides ideas that can be applied from day one. Along with the advice, an appendix of proven marketing tools is provided as a guide to getting started on the journey to success. Real world thinking is the basis of the book and the reason it's so valuable to any business person.
I recommend Marketing Your Small Business for Big Profits by David Mason for any entrepreneur or manager who wants proven business ideas that can be applied to real world marketing problems.
Read Marketing Your Small Business for Big Profits by David Mason and your business will increase its sales volume and reap bigger profits.
