Entrepreneur Michael Stelzner, and best selling author of the definitive book on the subject, Writing White Papers: How to Capture Readers And Keep Them Engaged, shows how writing white papers can attract readers and customers, keeping them engaged and informed, and returning for more. He also shares insider secrets to writing more effective white papers to enhance your reputation and marketing effectiveness.
Michael Stelzner is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, July 24, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Entrepreneur Michael Stelzner, author of the definitive book on the subject, Writing White Papers: How to Capture Readers And Keep Them Engaged, shows how writing white papers can attract readers and customers. You will learn:
* Why white papers are one of the most powerful marketing tools available
* How to select and research a white paper to industry standards
* How to write effective white papers that enhance your industry reputation
* How to use white papers for attracting customers to your business
Michael Stelzner (photo left) is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 100 white papers for many of the world's most recognized companies, including Microsoft, FedEx, Motorola, Monster, Hewlett-Packard and SAP. Contact information.
Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers And Keep Them Engaged.
Michael is executive editor of the 20,000-reader WhitePaperSource Newsletter, a monthly publication dedicated to helping writers and marketing professionals master the art of white papers. Michael also founded WhitePaperSource.com, the first and only portal dedicated to the topic of white papers.
In addition, Michael trains corporations and professional organizations, and hosts a monthly teleclass on white paper-related topics. He has instructed major corporations, such as VeriSign and Qualcomm, and has spoken at national conventions, such as MarketingSherpa's B2B Summitt and the Society for Technical Communication.
Michael also authored the popular How to Write a White Paper: A White Paper on White Papers, used as required reading at major universities such as MIT and Johns Hopkins.
My book review of Writing White Papers: How to Capture Readers And Keep Them Engaged by Michael Stelzner.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with entrepreneur Michael Stelzner, and best selling author of the definitive book on the subject, Writing White Papers: How to Capture Readers And Keep Them Engaged, as he shows how writing white papers can attract readers and customers, keeping them engaged and informed, and returning for more. He also shares insider secrets to writing more effective white papers to enhance your reputation and marketing effectiveness on Blog Business Success Radio.
