Contest Queen, and author of the fun and informative book You Can't Win If You Don't Enter: Canadian Edition, Carolyn Wilman describes the power of contests and promotions as marketing tools. She also shares secrets to holding contests the right way, and how to avoid the common mistakes that keep a contest from being a success.
Carolyn Wilman is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, October 30, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Contest Queen, and author of the fun and informative book You Can't Win If You Don't Enter: Canadian Edition, Carolyn Wilman describes the power of contests and promotions as marketing tools. You will learn:
* Why businesses run contests as a marketing and publicity tool
* How to run a successful contest for your company
* How to win contests as a professional contestant
* How the internet and text messaging have changed the contest landscape
Carolyn Wilman (photo left) is a successful professional with over twenty years promotion, event, marketing, sales and customer service management experience. Carolyn founded Imagination Edge Inc. in 1994 as a small-business marketing consulting firm. She created On-Demand and Relief Marketing services allowing small companies to obtain the experience and personalized services of a professional marketer without the financial commitment of a marketing department or adding additional full-time staff.
In 2004, after spending two years managing the back end of the business as well as being a stay-at-home mom, Carolyn took the love of her contesting hobby and combined it with her extensive marketing background. The result was the first Internet-focused contest resource book in Canada called You Can't Win If You Don't Enter: Canadian Edition. In conjunction with the book she launched the first contest resource website in Canada, Contest Queen with links to contesting sites, groups and forums, contest management companies, contesting software and more.
In keeping with her objective of teaching others how to have fun, she produces a free bi-weekly e-newsletter called The Winning EDGE that includes contesting stories, tips, tricks and links to new contests. Carolyn also runs workshops: How to Win Cash, Cars, Trips and More…Online and Attracting Luck for hundreds of people annually.
After being a featured speaker at several promotional events and US sweepstaking conventions she formed Canada’s first contesting clubs. Once several clubs had been firmly established, Carolyn co-founded the Canadian Contestors Association which runs the Annual National Contestors Convention. Carolyn and the convention were featured in the documentary Winning for a Living.
Carolyn has a unique perspective having "sat at both sides of the table", as both marketer and entrant, she is able to help her clients understand promotions from their customer's perspective and avoid the types of mistakes currently occurring in contests over and over again. She created Contest Auditing, Contest Pre-testing and Contest Education and Strategies services allowing companies to ensure a contest is designed to meet their objectives, and the promotion is operating properly, within government regulations, before public release.
My book review of You Can't Win If You Don't Enter: Canadian Edition by Carolyn Wilman.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Contest Queen, and author of the fun and informative book You Can't Win If You Don't Enter: Canadian Edition, Carolyn Wilman as she describes the power of contests and promotions as marketing tools. She also shares secrets to holding contests the right way, and how to avoid the common mistakes that keep a contest from being a success on Blog Business Success Radio.
