Public relations and media expert Norman Birnbach, President of Birnbach Communications, Inc., discusses media trends in 2009. He describes what is happening with radio, television, newspapers, magazines, and online media. His company's recent 2009 media trends study provides ideas about where people will get their news in the future as well.
Norman Birnbach is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, January 20, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Public relations and media expert Norman Birnbach, President of Birnbach Communications, Inc., discusses media trends in 2009. He describes what is happening with radio, television, newspapers, magazines, and online media. You will learn:
* Five major changes that will take place in the mainstream media
* How the economic downturn affects advertising revenue for the media
* How online media are affected by the industry wide changes
* How social media including Twitter and Facebook will be affected
After 15 years experience in journalism and big-agency public relations, Norman Birnbach (photo left) established Birnbach Communications, Inc.. in 2001 to provide strategic communications for clients looking for senior talent, who are accountable and responsive, to generate results and to pay close attention to their needs without the overhead of a large agency.
Norman creates, manages and implements long-range integrated strategic communications programs tied to clients' business goals and helps emerging clients to jump-start their PR programs. He counsels CEOs and senior management on national media and online strategies, including developing new corporate positioning, establishing communications plans to support sales force, business development, and VC communications.
Norman develops messages that repositioned companies to more effectively reach new customers and the media – and that work has led to some of his industry awards. His work repositioning Corning as a tech powerhouse, not the manufacturer of Corningware cookware (a division the company had sold off five years earlier) led to a Bell Ringer from the Publicity Club of New England.
Norman won a Silver Anvil from the Public Relations Society of America (PRSA) for helping to relaunch distance education pioneer Mind Extension University (now Jones International University).
The 2009 Trends Report
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with public relations and media expert Norman Birnbach, President of Birnbach Communications, Inc., discusses media trends in 2009. He describes what is happening with radio, television, newspapers, magazines, and online media. His company's recent 2009 media trends study provides ideas about where people will get their news in the future as well on Blog Business Success Radio.
