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Free teleseminar: Conversations with experts - Adam Urbanski

Magnetic Marketing: Getting Clients to Come to
You!

Wednesday, July 6, 2005, 8:30 p.m. ET - FREE

Hosted by Denise Wakeman and Patsi Krakoff of Build a Better Blog System.

Guest Expert: Adam Urbanski of The Marketing Mentors

Are you tired of confusing marketing advice and promotional strategies that never live up to your expectations? Whether you are just starting out or a grizzled veteran, the balancing act of doing your work and finding the time to marketing your
services can be a daunting chore!

If you ever saidto yourself: “I just wish that I could do my work, instead of having to market and sell myself all the time” than join us for this power-packed teleseminar and tap into the marketing brainpower of an experienced serial entrepreneur that will fast-forward building your business by years in just one hour.

Here is what you’ll learn:

• How to take your practice or service business from zero to all the new clients you can handle in six to 12 months – starting from scratch and on a shoestring budget.

• How to gain market recognition and become an instant industry leader with very little effort!

• The 3 critical components that turn your dull promotions into a “killer marketing machine” that makes your phone ring.

And a lot more!

Attend this content-packed call, get new marketing ideas, and find out how to never again struggle to attract new business – guaranteed!

Adam Urbanski, president of Marketing Mentors, is a results-driven marketing strategist helping business owners and professionals develop and implement more effective ways to attract new customers and clients. Author of several marketing programs, Adam frequently facilitates marketing training workshops and teleclasses.

For more information visit Adam's website at:

The Marketing Mentors

Registration for this teleseminar with Adam Urbanski:

http://www.ConversationsWithExperts.com

Conversations with Experts is sponsored by Build a Better Blog System.

Tags: teleseminars, Adam Urbanski, marketing, promotions.

Reviews: Build traffic and reputation

Writing book reviews, product reviews, and reviews of other blogs is one way to increase your visitor traffic level.

Reviews are also a powerful technique to enhance your reputation as a blogger.

Let's examine book reviews today.

Many book authors are especially interested in having their books reviewed by knowledgeable people in their industry. Often the writers are other bloggers. After all, blogs are one of the fastest growing segments of the internet. Bloggers are also adding their talents to the growing number of books being written.

Those many blogger written books require reviews. You can perform that task.

To write a good review, you will need to make yourself available to authors. If you wish to review a certain title, perhaps you could contact the author directly. They are often more than happy to receive a review from you.

When becoming a book reviewer, stick to book topics with which you are familiar. If you know little about nuclear physics, it's best to not even attempt to review the work. It's difficult to write a fair review when you don't know anything about the book's subject matter. That helps no one.

It's important to write a fair review, even if you don't care for the book. Point out the book's strengths and its impact on you as a reader. Every book has some positive value. Bes sure to look for it.

There is little benefit to anyone for writing a hatchet job piece on a book. It's one sided and unbalanced. It won't do your reputation any favours either.

Harsh critics are rarely very fair or honest critics. Pointing out only the negative, at the expense of the book's strong points, shows out the reviewer's faults. Instead of fairness, the attacking critic is looking to build a reputation.

That reputation will be built alright. It just won't be a good one.

Since you know many bloggers personally, and they are possibly writing a book, contact them to review their opus. They may even request a book review from you. The writer is not expecting a guarantee of a glowing report, but they deserve a fair review.

Thankfully, most of the books offered for review have some very powerful positives, making your life as a reviewer that much easier.

As a book reviewer, you will also receive more traffic to your blog, as other people will read and link to your review. A good reviewer will achieve many links, and additional visitor traffic. A bad reviewer will gain neither traffic or reputation.

Review wisely.

Become a book reviewer and let other people know that you want to write book reviews.

I am always available to review books; especially on business and blogging topics.

You should be available as a book reviewer too.

Tags: books, book reviews, writers, authors.

Podcasts market books

Podcasts can help authors promote and sell books.

I have already written about how podcasts can be developed into a large scale internet radio station. Bloggers can provide the content via podcast and the station can be far more wide ranging than simply the blogging audience.

Podcasts have even more potential for bloggers and other authors for book marketing and promotion.

In fact, the power of podcasting a book, for marketing and promotions, is almost unlimited.

An author can use book podcasts in several ways:

* Record a chapter or two for download as a sample of the book's content to serve as an example of the writer's knowledge and talent.

* Record the entire book, either in its entirety, or as serialized chapters.

* The book on podcast can be sold for additional sales revenue.

* Books on tape are a proven bestseller. Podcast editions should be effective as well.

* The book on podcast could be given away for free as a promotional item for sales of the hard copy edition.

* A podcast book, similarly to an e-book, provides an excellent gift or premium product.

* Along with the sale of another book or product, the podcast book can be used as a bonus to make the regular item an even better buy.

* Podcast editions can readily be sent to reviewers who simply have to download the book, then listen, and review.

* A recorded version of the book can aid in book tours by providing an author reading for vendors offering the hard copy edition.

In effect, the potential for podcast editions of a book are unlimited.

If you are writing a book, you should consider adding a podcast version of the book to your product marketing lineup.

Think podcasts if you are writing a book.

Tags: books, podcasts, marketing, promotions.

BlogHer Conference 2005: Women bloggers

The BlogHer Conference 2005 is scheduled for Saturday, July 30 in Santa Clara, California, USA.

The headquarters for this groundbreaking conference, featuring some of the very best of women bloggers, is TechMart in Santa, Clara, CA.

The mission of the Conference is as follows:

This flagship event is open to all bloggers-including men and beginners-interested in enhancing their online exposure, learning the latest best practices in blogging, networking with other bloggers, and specifically cultivating the female blogging community.

The 2005 BlogHer Conference team:

Along with that high energy, high powered team of women bloggers, is an entire lineup of some powerful women bloggers as speakers and discussion leaders.

It's not all about women blogging either. Men are welcome and everyone, regardless of gender, can learn from the some of the best bloggers on the internet.

A quick glance at the Conference Schedule will give you some idea of the great bloggers and their topics.

Registration for the Conference is easy and available online.

If you are short of cash, the Conference has a free admission offer to volunteer bloggers as a Live BlogHer. Check out that generous offer.

With the talented lineup of speakers and panelists, BlogHer Conference 2005 is certain to be a huge success.

Book your registration today.

Tags: BlogHer, conference, speakers, women bloggers.

Happy Canada Day

Happy Canada Day!

Canada Day is July 1 and celebrates the Confederation of Canada from July 1, 1867.

Canada was much smaller in those days, featuring only the Provinces of Ontario, Quebec, New Brunswick, and Nova Scotia. Since then, Canada has grown to ten Provinces, and three Territories, and the second largest land area country in the world.

Here's to all of my Canadian friends, and to friends of Canada everywhere around the world.

Happy Birthday Canada!

Tags: Canada, Canada Day, birthday, Confederation.