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Jerry Simmons: What Writers Need To Know About Publishing - Blog Business Success Radio

Former New York publishing executive Jerry Simmons, author of essential book What Writers Need To Know About Publishing, shares insider secrets about book publishing, marketing & how to make your book stand out from the crowd. He describes how the publishing industry really works, and how an author can avoid the many pitfalls that await the would be author.

Jerry Simmons is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 31, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Former New York publishing executive Jerry Simmons, author of essential book What Writers Need To Know About Publishing, shares insider secrets about book publishing. You will learn:

* The importance of agents and editors in getting your book contract

* What you need to know about book lists, positions, and book seasons

* What questions you must ask your editor and what numbers are crucial to know

* About the power and importance of book sales reps and book buyers in the process

Jerry Simmons' (photo left) career in publishing began in the fall of 1977 as a Sales Representative for Random House. In 1979, Jerry joined the book division at Warner Communications, where he spent more than twenty-three years in sales and management. During that time the company expanded to become The Time Warner Book Group (sold in 2006 to Hachette Book Group USA, a French Company). Their sales team distributed over a thousand titles a year from a number of large publishing houses including Little, Brown; Warner Books; Hyperion; Miramax Books; Bulfinch; Back Bay; Little, Brown Books for Young Readers; and Disney.

Jerry sold books to some of the largest independent booksellers and mass merchants in the country as well as managing a sales force nationwide. Jerry Simmons retired as Vice-President, Director Field Sales in 2003.

Over the years, Jerry Simmons worked on books written by such bestselling authors as:

David Baldacci
Michael Connelly
John Feinstein
Robert Kiyosaki
Alice Sebold
Anita Shreve
Scott Turow
Jack Welch

Sandra Brown
Nelson DeMille
Malcolm Gladwell
James Patterson
David Sedaris
Nicholas Sparks
Robert James Waller
Tiger Woods

Jerry also worked on such multi-million copy bestselling titles as:

The Bridges of Madison County
Simple Abundance
The Lovely Bones
To Kill A Mockingbird
The Celestine Prophecy
Presumed Innocent
The Notebook
The Lion King

Rich Dad, Poor Dad
Scarlett
Megatrends
Catcher in the Rye
Along Came A Spider
Absolute Power
Kiss the Girls
The General's Daughter

Jerry Simmons spends his time writing, teaching, and speaking with writers about the importance of understanding the marketplace for selling books and the business of publishing.

His commitment is to provide essential information writers need for achieving success. His goal is to help writers become successfully published authors by educating them about the business of publishing and revealing the secrets of the largest booksellers and publishers in the world.

Jerry Simmons appears on Blog Talk Radio at The Publishing Insiders with co-host Penny C. Sansevieri.

My book review of What Writers Need To Know About Publishing by Jerry D. Simmons.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with former New York publishing executive Jerry Simmons, author of essential book What Writers Need To Know About Publishing, shares insider secrets about book publishing, marketing & how to make your book stand out from the crowd. He describes how the publishing industry really works, and how an author can avoid the many pitfalls that await the would be author on Blog Business Success Radio.

Tags: Jerry D. Simmons, What Writers Need To Know About Publishing, book publishing, Blog Business Success, Blog Talk Radio.

What Writers Need To Know About Publishing by Jerry D. Simmons - Book review

What Writers Need To Know About Publishing

By: Jerry D. Simmons

Published: 2007
ISBN 13: 978-0-9789247-0-6
ISBN 10: 0-9789247-0-3
Format: Paperback, 207pp
Publisher: WritersReaders.com

It is imperative that writers understand the basics and the power of the business of book publishing, writes Jerry D. Simmons in his essential book What Writers Need To Know About Publishing. The author states, in no uncertain terms, that the writer must understand the influence of every person in every department who has a hand in publishing their book and especially how books are marketed and sold.

Jerry Simmons reminds his readership that publishing is a multi-billion dollar industry where sales and marketing of books are crucial to their success in business. As a result, it is vital for a writer to understand how the industry works from the inside. Jerry Simmons shares his twenty-five years of experience, in the New York publishing world, with writers to help them and their books stand out in the crowded book marketplace. With thousands of new titles being added to those already competing for buyers and for shelf space, inside information can help turn a book idea into a best seller.

Writers, who seek to become published authors, are often not aware of how many people are involved with bringing their book from manuscript to the bookstore shelves. Getting to know the right people within the publishing house not only helps the author gain better exposure for their book, but helps the publisher to market the book as well. Editors and publishing companies want their books to sell, and to sell in volume. An author who understands how books are marketed to book buyer,s and distributed through the book supply chain, can help their volume sell more copies. Knowing an author will do what is needed to sell the book is of tremendous value to the publisher.

Jerry Simmons (photo left) takes the reader through the entire process of getting a book purchased and published by a major New York publisher. He starts with meeting and understanding how agents and editors work within the industry. The author follows the book through the crucial in house steps of positioning, book lists, and book publishing calendars. Jerry Simmons guides the would be author on through the process to the sales and marketing department as they sell books to the very important book buyers for the major book store chains. Knowing the right questions to ask along the way, about this entire process, will set a writer apart from her peers.

For me, the power of the book was the inside information, about the New York publishing industry and how it really works, that leaps off every page. Jerry Simmons shares the secrets that can turn a book and its creator into a successful published author. The section on how a book is positioned on the publisher's book list is vital information for any writer. Also crucial to an author's success is understanding how the numbers in publishing, especially sales and return numbers, can make or break an author's career. This essential information makes the book a must read for any would be published author.

I highly recommend What Writers Need To Know About Publishing by Jerry D. Simmons, to anyone who seeks a publishing contract with one of the major New York publishers. By applying this must read insider information, the budding author can work productively with the publishing house, as a partner in building the book's success.

Read What Writers Need To Know About Publishing by Jerry D. Simmons, and become the successful published author of your dreams with your literary masterpiece on the top of the best seller lists.

Tags: What Writers Need To Know About Publishing, Jerry D. Simmons, book publishing, business book reviews.

Michael Stelzner: Writing White Papers - Blog Business Success Radio

Entrepreneur Michael Stelzner, and best selling author of the definitive book on the subject, Writing White Papers: How to Capture Readers And Keep Them Engaged, shows how writing white papers can attract readers and customers, keeping them engaged and informed, and returning for more. He also shares insider secrets to writing more effective white papers to enhance your reputation and marketing effectiveness.

Michael Stelzner is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 24, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneur Michael Stelzner, author of the definitive book on the subject, Writing White Papers: How to Capture Readers And Keep Them Engaged, shows how writing white papers can attract readers and customers. You will learn:

* Why white papers are one of the most powerful marketing tools available

* How to select and research a white paper to industry standards

* How to write effective white papers that enhance your industry reputation

* How to use white papers for attracting customers to your business

Michael Stelzner (photo left) is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 100 white papers for many of the world's most recognized companies, including Microsoft, FedEx, Motorola, Monster, Hewlett-Packard and SAP. Contact information.

Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers And Keep Them Engaged.

Michael is executive editor of the 20,000-reader WhitePaperSource Newsletter, a monthly publication dedicated to helping writers and marketing professionals master the art of white papers. Michael also founded WhitePaperSource.com, the first and only portal dedicated to the topic of white papers.

In addition, Michael trains corporations and professional organizations, and hosts a monthly teleclass on white paper-related topics. He has instructed major corporations, such as VeriSign and Qualcomm, and has spoken at national conventions, such as MarketingSherpa's B2B Summitt and the Society for Technical Communication.

Michael also authored the popular How to Write a White Paper: A White Paper on White Papers, used as required reading at major universities such as MIT and Johns Hopkins.

My book review of Writing White Papers: How to Capture Readers And Keep Them Engaged by Michael Stelzner.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with entrepreneur Michael Stelzner, and best selling author of the definitive book on the subject, Writing White Papers: How to Capture Readers And Keep Them Engaged, as he shows how writing white papers can attract readers and customers, keeping them engaged and informed, and returning for more. He also shares insider secrets to writing more effective white papers to enhance your reputation and marketing effectiveness on Blog Business Success Radio.

Tags: Michael Stelzner, Writing White Papers, marketing, Blog Business Success, Blog Talk Radio.

Writing White Papers by Michael Stelzner - Book review

Writing White Papers

How to Capture Readers And Keep Them Engaged

By: Michael A. Stelzner

Published: Aug 30, 2006
ISBN: 9780977716937
Format: Hardcover, 199pp
Publisher: WhitePaperSource Pub

White papers help people make decisions writes Michael Stelzner, in his definitive book on the subject, Writing White Papers: How to Capture Readers And Keep Them Engaged. This landmark text book on white papers demonstrates their power as a marketing and client relationship building tool.

Michael Stelzner guides the reader through the entire process of white paper writing from developing a topic, through the actual writing, to using the white paper to establish thought leadership, provide education on the topic, and for building a highly targeted client base. The author points out the versatility of white papers and how they can be incorporated successfully at every point in the marketing process. More than just technical papers, the typical five to twelve page white paper can inform the readership on any topic that is relevant to their business.

Michael Stelzner (photo left) is the thought leader in the world of white papers, as a result of his writing countless successful white papers, on a myriad of subjects. As an experienced writer in the genre, he guides his readers through the entire preparation, writing, and marketing process. Not only does the author explain in detail how to write a powerful white paper that will enjoy wide readership, but perhaps more importantly, how to use the finished product as one of a business's most powerful marketing techniques.

For me, the power of the book, is in its practical step by step system for creating any number of white papers, on widely diverse topics. The author establishes a process for subject development, and for turning those ideas into widely circulated white papers. An in demand white paper can transform a business from the ordinary, to an industry thought leader, sought after for the company's demonstrated expertise in the field.

As a white paper writer's manual, the book is indispensable, and no one should consider writing a white paper without reading this book first. It's already a classic in the business and technical writing world, and an essential inclusion on any writer's shelf.

I highly recommend Writing White Papers: How to Capture Readers And Keep Them Engaged by Michael Stelzner, to anyone who is serious about writing white papers for educational, thought leadership, or marketing purposes. The value added to any company, from offering white papers to current and prospective clients, is unlimited in its client relationship building potential.

Read Writing White Papers: How to Capture Readers And Keep Them Engaged by Michael Stelzner, and you won't be able to wait, to start writing the first of many white papers, for your business.

Tags: Writing White Papers, Michael A. Stelzne, marketing, business book reviews.

Doing Business in 21st Century India by Gunjan Bagla - Book review

Doing Business in 21st Century India

How to Profit Today in Tomorrow's Most Exciting Market

By: Gunjan Bagla

Published: July 31, 2008
ISBN: 9780446402248
Format: Hardcover, 272pp
Publisher: Business Plus

India is the world's second fastest growing economy and offers tremendous opportunities for business, writes Gunjan Bagla in his practical guide to business in the Indian Subcontinent, Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market. While there is no single road to success in the Indian market, the author maps out a route to avoid the pitfalls that can trap the unwary business person.

Gunjan Bagla was born in India, and shares an insider's knowledge of conducting business in that complex and diverse land. The author demonstrates that business transactions in India are far beyond the stereotypical cheap labour scenario. The many opportunities include high technology, sophisticated manufacturing, as well as an enormous domestic market with a growing middle class. At the same time, doing business in India can be a financial disaster for companies who don't understand the intricacies of the Indian economy and its myriad of unique business practices.

Gunjan Bagla (photo left) describes in detail the challenges that face companies large and small who enter the Indian market. India is a huge country spanning many climatic zones, cultures, different religious beliefs, and ethnic groups. An understanding of the culture, the existing business and government institutions, and the personal nature of business relationships forms the backbone of the book.

Instead of devoting time to theory, the author provides the practical details for success in the Indian economy. The challenges of India are great, but the author guides the reader through the intricacies of Indian business life, to achieve success. The book takes managers outside of their comfort zone, and into the Indian way of life, and business style. Those unwilling to take that leap of faith will be unsuccessful, but Gunjan Bagla shares the methods and benefits of doing business in both the cities and rural areas of India.

For me, the power of the book is its practical step by step guide to Indian business practices, and how to avoid mistakes that can cripple or destroy an unwary company. With chapters ranging from cross cultural communications, to marketing, to the financial and legal systems of India, the author shares secrets to a successful business venture. Topics covered include the subtle differences in language, the various religious beliefs and customs, along with an assessment of the skill and educational level of potential employees.

Instead of simply painting only a glowing picture of untold riches ripe for the picking, Gunjan Bagla understands that business in India is not for everyone, but for those willing to shed their preconceived ideas, the rewards are enormous. In the global marketplace, the almost unlimited potential of the Indian market is simply too large to ignore.

I highly recommend Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market by Gunjan Bagla, to any business person seeking a practical guide to conducting business in India. The book is an indispensable business manual, that is a must for inclusion in a person's luggage, when traveling to the Subcontinent.

Read Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market by Gunjan Bagla, and discover the insider secrets to business success, in the vast and wondrous land of India.

Tags: Doing Business in 21st Century India, Gunjan Bagla, global business, global business books.