Instant Income
Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs
By: Janet Switzer
Published: Feb 1, 2007
ISBN: 9780071487788
Format: Hardcover, 310pp
Publisher: McGraw-Hill
Cash is King for any business, writes well known marketing authority Janet Switzer, in her latest book Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs. Even easier, she says, are the numerous, simple to apply opportunities to generate that cash flow infusion almost immediately.
Janet Switzer doesn't just provide theory and motivational talks about building your business. She walks the walk with proven, revenue building tips that create what she calls instant income for your business. Many of the concepts presented are well known to entrepreneurs, while some of the other techniques are applied less frequently. All of the income generating ideas have been demonstrated to work. Janet has used them all herself, and on behalf of her who's who, in the marketing and business information industry, stable of clients.
The book develops the instant income building program in a practical step by step format. As a result, the techniques can be learned, perfected, and used over and over again. Many of the tips are common sense ways of growing a business, while others are less well known, but are powerful revenue producers. Written as a reference book, there are many real life examples of the concepts in action, to accompany the theory and advice.
Janet Switzer (photo left) not only demonstrates the power of instant income generation for entrepreneurs, but also for employees within larger companies. The opportunities and techniques for generating cash for employers, and sharing in the booty as an intrapreneur, is an intriguing idea for employees. The principles of income creation, as presented in the book, for joint ventures and sharing profits are applicable to independent business owners as well.
For me, the power of the book is its practical no nonsense approach to revenue creation. There is no wasted space in the text, and the timeless advice can be used over and over; either separately, or in countless permutations and combinations. Whether the techniques involve customer involvement and referrals, or leveraging the media to best advantage, all of the concepts have been tested successfully by the author.
I highly recommend Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs, by respected marketing expert Janet Switzer, to any entrepreneur or manager seeking to increase the company's cash flow. The proven methods on display in the book can turn your organization into a revenue making machine.
Read Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs by Janet Switzer and boost your company's cash flow to unimagined heights, and then apply the advice all over again, for even greater results.
