Social media expert and blogger Paul Gillin, author of The New Influencers A Marketer’s Guide to the New Social Media reveals how ordinary people are changing the rules in media and marketing and how you can share in it to boost your company's success, as my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, July 5, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Paul Gillin describes the rapid and fundamental changes taking place in marketing and within the traditional media. You will learn:
* What dramatic changes are occurring in how products are marketed
* How the influence of the traditional marketers is declining
* Why the mainstream media is in a decline and why social media is on the rise
* How ordinary people are taking control of the media and marketing message
Paul Gillin (photo left) has chronicled the information technology revolution since the dawn of the PC era. He joined Computerworld as a staff writer in 1982 and drove the leading newsweekly's software coverage beginning in mid-1983. In 1985, he signed on as senior software editor at PC Week, covering Microsoft, Lotus and others aspiring industry leaders. Following a brief stint as founding news editor at Digital Review, he returned to Computerworld in 1987 where, as Executive Editor, he helped guide the publication's agenda beyond the mainframe world and into the broader realm of corporate computing.
In 1999, he took a risk on the dot-com world, leaving behind a staff of 70 and a budget of $7 million to become the sixth employee at a venture-funded startup called SearchHiTech.com. The company, which was soon renamed TechTarget, was building a network of Web portals for IT professionals, each site focused on a narrow technology discipline. Paul defined the editorial model for TechTarget and hired a team of more than 60 editors. Over the next six years, he engineered the editorial transition of TechTarget into a leading source of original news and technical advice. The network now consists of more than two dozen websites, dozens of events and four magazines.
TechTarget became the fastest-growing media company in the IT market, achieving profitability in 2002 and $48 million in annual revenue two years later. During that time, Paul played a key role in company strategy as the company launched new sites, built its conference business and expanded into print publishing and custom events. He most recently served as publisher for divisions encompassing nine TechTarget websites and two conferences.
Paul's career has spanned nearly every aspect of editorial operations. In addition to writing hundreds of articles, he has edited several print supplements, interviewed the most prominent industry leaders, launched and nurtured successful events, traveled worldwide and spoken at scores of conferences and user group meetings. He's appeared on radio and TV programs around the world and have been interviewed hundreds of times by reporters seeking perspective and clarity on technology issues.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
My book review of The New Influencers A Marketer’s Guide to the New Social Media by Paul Gillin.
If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Paul Gillin and learn how ordinary people are changing the rules in media and marketing and what you can be part of it to boost your company's success, on Blog Business Success Radio.
