Award winning entrepreneur and email marketing expert Janine Popick, CEO of VerticalResponse, and blogger at VerticalResponse Email Marketing Blog shares ideas for using technology to level the playing field so small business can compete with the giants, and how low cost marketing applications can boost your company's success, as my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, August 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Janine Popick discusses ideas and techniques for using technology to help your business compete with much larger companies. You will learn:
* How email marketing can grow your business at a low cost
* How simple postcards can enhance a direct mail campaign
* How to create professional looking email newsletters on a small budget
* Low cost marketing techniques that will look like you have spent a bundle
Janine Popick (photo left) is the CEO and co-founder of VerticalResponse, a leading self-service direct marketing provider to over 25,000 small businesses.
Janine brings over 17 years of experience leading direct and Internet marketing programs for some of the biggest brands in technology and entertainment. Janine lead the Direct division of NBC Internet as well as XOOM.com. She also managed direct marketing for a variety of technology companies like Claris Corp. a wholly owned subsidiary of Apple Inc., Insignia Solutions and Symantec Corporation.
Janine holds a Bachelor's degree from Hofstra University in Communications and English. She has been a private investor and serves as an advisor in the U.S. and Europe.
Janine is the VerticalResponse CEB (Chief Executive Blogger) and won the 2006 ClickZ Best Marketing Blog Award as well as the 2007 Stevie Award for Best Blog for the VerticalResponse Email Marketing Blog.
She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine.
She frequently enjoys trips to Europe as well as to her home in Lake Tahoe, California.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Janine Popick as she shares ideas for using technology to level the playing field so small business can compete in the business big leagues, and how low cost marketing applications can boost your company's success, on Blog Business Success Radio.
