Gravitational Marketing
The Science of Attracting Customers
By: Joel Bauer, Jimmy Vee, Travis Miller
Published: March 3, 2008
ISBN: 9780470226476
Format: Hardcover, 236pp
Publisher: John Wiley & Sons Inc
You must be the master of your own marketing, write Jimmy Vee, Travis Miller, and Joel Bauer in their powerful customer building book Gravitational Marketing: The Science of Attracting Customers. The authors describe how to create a low cost, powerhouse marketing system that attracts customers like a magnet.
Jimmy Vee, Travis Miller, and Joel Bauer understand that building a profitable business often requires a complete change in the thinking of the people involved in the company. As a result, they begin their book by dispelling the pervasive myths that hold many otherwise astute business people back from achieving their full potential. To the authors, these myths simply justify failure, and become self fulfilling prophecies. Once these false premises are removed, say the authors, the business person is free to build a marketing plan that attracts customers like gravity acts in nature.
Travis Miller and Jimmy Vee (photo left)
Travis Miller, Jimmy Vee, and Joel Bauer provide the tools, to devise an irresistible marketing program, that backs up their theoretical framework. The business person is guided through a series of proven marketing techniques that attract the company's ideal customer. The methods taught in the book include becoming an expert in your field, leveraging the power of the internet, and using free publicity to spread your message through the media. The goal for the business person is to become the master of their own marketing to attract customers like a magnet.
For me, the power of the book was the effective union of the attraction theory with the practical tools to make marketing success a reality. After building a theoretical framework for a gravitational marketing plan, the authors guide the reader through a step by step program for creating the pathways for to welcome the new found customers. Instead of wasting time on following the herd mentality of random marketing, the techniques illustrated in the book are designed to draw the ideal customers into your attraction field.
I highly recommend Gravitational Marketing: The Science of Attracting Customers by Jimmy Vee, Travis Miller, and Joel Bauer to any entrepreneurs, marketing executives, or sales professionals who have the desire and drive to excel in marketing. The book is ideal for someone who wants to be the master of their own marketing, and not be forced to rely on inefficient methods employed or decided by others.
Read Gravitational Marketing: The Science of Attracting Customers by Jimmy Vee, Travis Miller, and Joel Bauer, and you will never look at traditional sales and marketing myths in the same way again. Instead, those ideas will be replaced by the powerful and liberating techniques of gravitational marketing. Instead of pounding the pavement searching desperately for clients, you can attract the ideal customers to your business, just like gravity.
