The Nonverbal Advantage by Carol Kinsey Goman - Book review



The Nonverbal Advantage

Secrets and Science of Body Language at Work


By: Carol Kinsey Goman

Published: May 1, 2008
ISBN: 9781576754924
Format: Paperback, 216pp
Publisher: Berrett-Koehler Pub






A thorough understanding of the role that body language plays in our day-to-day business activities is vital, writes Carol Kinsey Goman in her very practical, management skill building book The Nonverbal Advantage: Secrets and Science of Body Language at Work. The author demonstrates the importance and necessity of reading and decoding non-verbal communication in a business environment.

Carol Kinsey Goman recognizes the role that body language and subtle facial movements play in interpersonal communication. In a management setting, there is very often a distinct disconnect between the words being said, and the body language of the speaker. A thorough understanding of the unspoken cues given by the speaker and the listener serves to defuse personnel problems, improve sales, and enhance negotiation skills. This fresh look at the importance of the often involuntary physical messages teaches a crucial management skill for business people.



Carol Kinsey Goman (photo left) backs her study with solid scientific research, including cross cultural anthropology and sociology from around the world. Her findings indicate that humans share common facial and general physical traits, regardless of culture or background. As a result, the same involuntary facial and eye movements mean the same thing no matter the person or place. A business person who discerns the unspoken message of body language, can communicate more effectively with others in everyday business circumstances, and in the global marketplace as well.

For me, the power of the book is it practical hands on approach to an often maligned topic. Armed with scientific studies, and lavishly illustrated with photographs and drawings, the author makes a powerful case for adding the study of body language and unspoken communication to the management skill set. By placing the subject of nonverbal communication in global business settings, along with domestic workplaces, the book is a powerful aid for international markets.

I highly recommend The Nonverbal Advantage: Secrets and Science of Body Language at Work by Carol Kinsey Goman, to any business person seeking to improve their understanding of nonverbal communication. With body language and unspoken cues being so much a part of personal interaction at all levels in the workplace, the ability to decipher those cues will create a more effective manager.

Read The Nonverbal Advantage: Secrets and Science of Body Language at Work by Carol Kinsey Goman, and discover the key to understanding that what is not said by others, may be more important than what they do say aloud. Instead of missing the crucial unspoken language of the eyes, face, and body, you will become fluent in their silent messages as well.

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