Journalist, and author of the important and thought provoking book OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, Lucas Conley examines branding from a contrarian and skeptical point of view. He asks if obsession with brands may be doing a company and its customers more harm than good and if there may be better ways to interact with customers.
Lucas Conley is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, November 27, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Journalist, and author of the important and thought provoking book OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, Lucas Conley examines branding from a contrarian and skeptical point of view. You will learn:
* What Obsessive Branding Disorder really means
* The limitations of branding as a business strategy
* How the use of branding is often a panacea for other business problems
* The future of branding as a marketing tactic
Lucas Conley (photo left) is an experienced journalist, and writer with Fast Company magazine, with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications.
At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade Center," was published as a book in late 2002.
As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center.
He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world's leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.
My book review of OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion by Lucas Conley.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with journalist, and author of the important and thought provoking book OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, Lucas Conley as he examines branding from a contrarian and skeptical point of view. He asks if obsession with brands may be doing a company and its customers more harm than good and if there may be better ways to interact with customers on Blog Business Success Radio.
