Editor and Publisher of The Hub Magazine, and author of the timely and thought provoking book Relevance: Making Stuff That Matters, Tim Manners describes how creating and developing products & services that matter to people is a powerful solution to business marketing problems. Products that solve real problems and improve the quality of lives are relevant.
Tim Manners is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, December 2, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Editor and Publisher of The Hub Magazine, and author of the timely and thought provoking book Relevance: Making Stuff That Matters, Tim Manners describes how creating and developing products & services that matter to people is a powerful solution to business marketing problems. You will learn:
* What makes a company relevant and what relevance means to real people
* How demographic profiles have damaged relevance for many companies
* How the advertising industry must change to become more relevant
* How to make your products and services more relevant
Tim Manners (photo left) is editor and publisher of The Hub Magazine, a print magazine dedicated to exploring insights, ideas and innovations as the ultimate driver of effectiveness in marketing. Readers include approximately 3,000 senior-level, client-side executives in Fortune 1000 marketing departments and top management of major advertising, promotion, direct and marketing-services agencies.
Tim is also editor and publisher of Reveries.com, the home of Cool News of the Day, a daily digest of marketing insights published both online, and via an e-mail newsletter since 1998.
As President of David X. Manners Company, a thought-leadership content development and communications company, Tim Manners has spent more than 20 years working with leading marketing services companies, including units of WPP, Omnicom, Interpublic, Publicis and Euro/RSCG.
A magna cum laude graduate of Tufts University with a B.A. in history, Tim Manners is a regular contributor to FastCompany.com. He is also author of books including Cool News of the Day (Volume One); Cool News About Retail: From Warhol to Wal-Mart; and co-author with Malcolm Gladwell, Guy Kawasaki, Tom Peters, Seth Godin and 25 others of The Big Moo (Penguin/Portfolio).
He lives in Westport, Conn. with his wife, Beth, and two children, Holly and Spencer.
My book review of Relevance: Making Stuff That Matters by Tim Manners.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Editor and Publisher of The Hub Magazine, and author of the timely and thought provoking book Relevance: Making Stuff That Matters, Tim Manners as he describes how creating and developing products & services that matter to people is a powerful solution to business marketing problems on Blog Business Success Radio.
