Small Business Cash Flow
Strategies for Making Your Business a Financial Success
By: Denise O'Berry
Published: Oct 27, 2006
ISBN: 9780470040973
Format: Paperback, 205pp
Publisher: John Wiley & Sons Inc
"It's a good thing to have profit in your business, but most important is having cash. Profits don't equal cash", writes entrepreneur Denise O'Berry in her practical independent business guidebook Small Business Cash Flow: Strategies for Making Your Business a Financial Success. The author describes useful and easy to understand techniques for creating and utilizing cash flow for greater entrepreneurial success.
Denise O'Berry understands that many small business owners and managers work long hours, but very often find meeting the business financial obligations a real challenge. She shows how business people misunderstand the budgeting and record keeping aspects of their business, and how much of that crucial number crunching be shared with a professional accountant. The book makes a strong case for finding and building a partnership with an accountant as part of the overall business plan. Because of the book's strong emphasis on developing and maintaining cash flow, an small business oriented accountant's knowledge is essential for successful cash management.
Denise O'Berry (photo left) not only shares powerful techniques for maintaining cash flow, but also delves into the area of finding cash within an organization. She recognizes that every business has hidden sources of money, but they often require changes in operations or procedures to unlock their potential. Along with potential cost savings, are ideas for improving marketing to boost company revenue. Taken together, the author's pairing of better cash management and higher sales income result in a more secure and reliable cash flow for the small business.
For me, the power of the book is its no nonsense practical message. Like the efficient small business cash flow concepts described in the book, the book takes a refreshing no frills approach to its subject matter. By focusing on useful ideas, the book will remain a powerful small business resource, that can be read and the ideas applied, over and over again. While many business people recognize the importance of budgeting and maintaining a positive cash flow in their organization, Denise O'Berry provides the tools for taking action in improving small business cash management.
I highly recommend the very useful Small Business Cash Flow: Strategies for Making Your Business a Financial Success by Denise O'Berry, to any small business person who is serious about improving their overall cash flow management. The concepts presented in the book will enhance the success of any independent entrepreneurial venture, regardless of whether it's an established company or a new startup business.
Read Small Business Cash Flow: Strategies for Making Your Business a Financial Success by Denise O'Berry, and take that first step toward building and maintaining your small business cash flow. Meeting those business expenses will never seem like an impossible challenge again.
