The Expert's Edge
Become the Go-to Authority People Turn to Every Time
By: Ken Lizotte
Published: Dec 26, 2007
ISBN: 9780071495677
Format: Hardcover, 270pp
Publisher: McGraw-Hill Business
"Though all entrepreneurs and companies are experts, few of them exploit their expertise to superior advantage", writes thoughtleading expert Ken Lizotte in his practical and inspiring book The Expert's Edge: Become the Go-to Authority People Turn to Every Time. The author guides the business person through the steps for turning expertise into highly sought after and lucrative thoughtleadership.
Ken Lizotte understands that most business people struggle to find new customers and clients. Most businesses, large and small, employ the usual tactics ranging from referrals and word of mouth to advertising and direct mail. Very often, those established techniques are either expensive, ineffective, or both. Ken Lizotte shows entrepreneurs and managers a powerful alternative method of attracting more business. Instead of being one of many businesses offering similar products and services, the author demonstrates how to leverage unique expert knowledge into a much more profitable business.
Ken Lizotte (photo left) recognizes that most business people fail to acknowledge that they possess unique knowledge about their products, services, and their industry as a whole. That untapped wealth of information, according to the author, can be transformed into what he calls thoughtleading. Every business person has ideas and information to share, and the book provides the tactics for turning those ideas into more profits. Through utilizing the power of writing, the media, as well as the unlimited potential on the internet, anyone can become a recognized and highly paid expert in their field.
For me, the power of the book is how author Ken Lizote shares the step by step techniques for recognizing your own expertise and turning it into thoughtleadership. The author shows the reader how to rethink their own ideas and knowledge into useful and informative expertise. The reader learns how to write articles on their topic, appear on television, radio, and in print media, give keynote addresses, as well eventually becoming a published book author. ken Lizotte turns the often baffling, and intimidating media world into the thoughtleader's friend, in an easy to understand manner, by dispelling the usual myths.
I highly recommend The Expert's Edge: Become the Go-to Authority People Turn to Every Time by Ken Lizotte, to any business person who is serious about building a business through sharing expertise. The book teaches entrepreneurs and managers how to become the recognized authority in their field, and how to turn that expertise into more customers and clients.
Read The Expert's Edge: Become the Go-to Authority People Turn to Every Time by Ken Lizotte, and become the established thoughtleader in your industry. By becoming the sought after expert, your worries about finding new clients and customers will vanish, replaced by a growing and enthusiastic customer base seeking your knowledge and ideas.
