Founder and President of Berrett-Koehler Publishers, Inc. Steven Piersanti discusses state of the publishing industry, including digital products, ebooks, Kindle and traditional hard copy books. He shares ideas on book marketing and how the industry will evolve in the current recession and beyond.
Steven Piersanti is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, March 24, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Founder and President of Berrett-Koehler Publishers, Inc. Steven Piersanti discusses state of the publishing industry, including digital products, ebooks, Kindle and traditional hard copy books. You will learn:
* The latest trends in book publishing and marketing
* The impact of ebooks and Kindle on traditional books and on publishing
* How publishing will respond to the recession and emerge even stronger
* New ideas in marketing books that can change the publishing industry forever
Steven Piersanti (photo left) is President and publisher of Berrett-Koehler Publishers, Inc., a leading independent publisher of progressive books on current affairs, personal growth, and business and management. Berrett-Koehler pursues its mission of “Creating a World That Works for All” by publishing groundbreaking books that promote positive change at all levels – individual, organizational, and societal.
Steve received the “Champion of Workplace Learning and Performance Award” from the American Society for Training and Development (ASTD) in 2003. The five previous annual recipients were Jack Welch of General Electric, Thomas Stewart of Fortune Magazine, Robert Galvin of Motorola, John Chambers of Cisco, and Fred Smith of FedEx.
Prior to founding Berrett-Koehler in 1992, Steve served as president of Jossey-Bass Inc., Publishers, a publisher of books and periodicals on business and management, education, health care, public administration, the nonprofit sector, and the behavior sciences. He began his career at Jossey-Bass in 1977 as a promotional copywriter, then served as marketing director, editor, editorial director, and executive vice president before becoming president in 1989. He founded the Jossey-Bass Management Series, which became the company’s largest and most profitable publishing program, and he helped develop the Health Series, Nonprofit Management Series, and Public Administration Series.
Previously, Steve worked for short periods as a magazine advertising sales representative and door-to-door book salesperson. He graduated with Highest Honors from Brigham Young University with a bachelor’s degree in University Studies. While in school, he founded, published, and edited a university student scholarly journal.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Founder and President of Berrett-Koehler Publishers, Inc. Steven Piersanti as he discusses state of the publishing industry, including digital products, ebooks, Kindle and traditional hard copy books. He shares ideas on book marketing and how the industry will evolve in the current recession and beyond on Blog Business Success Radio.
