Forbes magazine columnist, entrepreneur, and author of the inspirational book Entrepreneur Journeys, Sramana Mitra shares entrepreneurial advice and tips gleaned from conversations with leading successful entrepreneurs and CEOs. Ideas discussed include business success in a recession, marketing, internet traffic building, finding good mentors and advisers. She also provides some thoughts on the industries with the most profit potential in the next decade.
Sramana Mitra is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, April 23, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Forbes magazine columnist, entrepreneur, and author of the inspirational book Entrepreneur Journeys, Sramana Mitra shares entrepreneurial advice and tips gleaned from conversations with leading successful entrepreneurs and CEOs. You will learn:
* How entrepreneurs are important to solving global problems
* How to bootstrap a business and avoid debt and mot require venture capitalists
* How the internet and technology are leveling the global playing field
* Why even a bad recession is still a good time to start a business
Sramana Mitra (photo left) has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education.
As an entrepreneur CEO, Sramana founded 3 companies: Dais (Off-shore Software Services), Intarka (Sales Lead Generation and Qualification Software; VC: NEA) and Uuma (Online Personalized Store for selling clothes using Expert Systems software; VC: Redwood). Two of these were acquired, while the third received an acquisition offer from Ralph Lauren which the company did not accept.
As strategy consultant, Sramana has consulted with over 80 companies, including public companies like SAP, Cadence Design Systems, Webex, KLA-Tencor, Best Buy, MercadoLibre and Tessera among others. Her work has also included numerous startups and VCs, and she played Interim VP Marketing roles for 7 such ventures. Sramana has a proven track-record in turnarounds, both small private companies (Example: think3, with Joe Costello) and divisions of larger companies (Example: a $100 Million Business Unit of Cadence, with Lavi Lev). She has also created major growth strategies through new market penetration, M&A, Industry Roll-ups, etc.
Sramana has developed a well-regarded methodology for Positioning which she has used repeatedly in different situations and across a variety of market segments.
Sramana writes a weekly column for Forbes and is currently authoring Entrepreneur Journeys, a series of books focused on demystifying entrepreneurship. Entrepreneur Journeys and Bootstrapping, Weapon Of Mass Reconstruction (EJ Volume Two) are now available from Amazon.com.
Sramana has a Masters degree in EECS from MIT and a Bachelors degree in Computer Science and Economics from Smith College.
My book review of Entrepreneur Journeys: Bootstrapping, Weapon Of Mass Reconstruction by Sramana Mitra.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Forbes magazine columnist, entrepreneur, and author of the inspirational book Entrepreneur Journeys, Sramana Mitra shares entrepreneurial advice and tips gleaned from conversations with leading successful entrepreneurs and CEOs. Ideas discussed include business success in a recession, marketing, internet traffic building, finding good mentors and advisers. She also provides some thoughts on the industries with the most profit potential in the next decade on Blog Business Success Radio.
