Leading brand strategist, owner of Nashville based Access Brand Strategies, and author of the very insightful and eye opening book How to Speak American: Building Brands in the New Heartland, Paul Jankowski, shares ideas for connecting with the consumer in America's New Heartland. He describes the values, rituals, and symbols that resonate with the heartland consumer. Comprised of the Midwest, the Southeast, and parts of the Southwest, the New Heartland offers unique challenges and opportunities for branding and products. Partly marketing guide, and part societal study, the book provides Paul Jankowski's unique insights into the consumer buying habits of this vast and important region. Discover the keys to branding in the New Heartland.
Paul Jankowski is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, August 30, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Leading brand strategist, owner of Nashville based Access Brand Strategies, and author of the very insightful and eye opening book How to Speak American: Building Brands in the New Heartland, Paul Jankowski, shares ideas for connecting with the consumer in America's New Heartland. You will learn:
* Why the New Heartland is an important region for marketers to understand
* Why the core values of faith, community, and family are so crucial
* How to connect with the consumers of the New Heartland of America
* How to avoid the mistakes that can lead to lost opportunities
Paul Jankowski (photo left) is the Chief Strategist at Nashville-based Access Brand Strategies (ABS). For over 20 years, he has provided branding services for some of the world’s largest advertisers including Pepsi, Anheuser-Busch and Ford. He writes a blog for Forbes called "Speak American".
ABS specializes in helping brands build relationships with consumers in the New Heartland.
Prior to the re-launching of his agency, Jankowski served as Chief Marketing Officer for Memphis-based Elvis Presley Enterprises, Inc. (EPE), a subsidiary of CKX, Inc. He oversaw all aspects of global brand development. In addition to Graceland and its related attractions, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, television, film, video and Internet projects.
He was instrumental in the development of the Muhammad Ali brand plan. Muhammad Ali, Inc. is also owned by CKX.
As Senior Vice President, Jankowski directed sales and marketing activity for HOST Communications' Affinity and Events Division. HOST was a top 5 sports marketing agency.
He served as Vice President of Media Marketing for SFX Entertainment. SFX/Live Nation is the largest producer of live entertainment in the world.
Before assuming his duties with SFX Entertainment, Jankowski was the Director of Marketing and Entertainment Relations/Worldwide for Gibson Guitar Corporation.
Prior to his tenure at Gibson, he served as regional pop/urban promotion manager for MCA Records and SBK Records.
He has created promotions for a variety of artists and athletes including: Beyonce, Evander Holyfield, Jo Dee Messina, Destiny's Child, Nelly, Reba McEntire, Vince Gill, Marty Stuart, Travis Tritt, Elton John, Tom Petty, B.B. King, Mary J. Blige, Bell Biv DeVoe and Meatloaf.
Jankowski helped establish, and served as Chairman of the TJ Martell Foundation/Nashville for 10 years as a volunteer.
He was a certified NFL agent from 2005 through 2007.
He received an Advertising/Communications degree from the University of Tennessee/Knoxville and he and his wife of 21 years have four children.
My book review of How to Speak American: Building Brands in the New Heartland by Paul Jankowski.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with leading brand strategist, owner of Nashville based Access Brand Strategies, and author of the very insightful and eye opening book How to Speak American: Building Brands in the New Heartland, Paul Jankowski, as he shares ideas for connecting with the consumer in America's New Heartland. He describes the values, rituals, and symbols that resonate with the heartland consumer. Comprised of the Midwest, the Southeast, and parts of the Southwest, the New Heartland offers unique challenges and opportunities for branding and products. Partly marketing guide, and part societal study, the book provides Paul Jankowski's unique insights into the consumer buying habits of this vast and important region. Discover the keys to branding in the New Heartland on Blog Business Success Radio.
