Marketing your products and services is an ongoing job. It never ends. Marketing is an continuing process that should become part of your daily business activities.No one can simply get up in the morning and say, "I'm going to do some marketing today",...
Relationship marketing and blogs
Relationship marketing.You've often heard the term used, but were never really certain what it meant. It does sound kind of touchy feely, doesn't it? Really all it means, however, is building good long term customer relations.To turn your present marketing...
Business blogs vs E-mail newsletters
As recently as a couple of years ago, people looked forward to receiving your company's opt-in newsletter.Is that the case anymore?Opening an e-mail box, only to see hundreds and even thousands of e-mails, is a sight that scares off even the most e-mail...
Blogs as news sources
Business blogs help create news stories for the mainstream media. In a similar fashion to press releases, blogs provide journalists with potential articles and story "angles." In fact, blogs are often written in an editorial style, similar to the opinion...
Business blogging: is there a downside?
I have been recommending that businesses start a daily blog to add content to their web sites in general, and their company as a whole.Along with the fresh daily content, so loved by the search engines like Google, MSN, Inktomi, and AltaVista, comes...
The Blogshares game
My friends Jeremy Wright Of Ensight, Tristam Bielecki of Noo Meeja, Allen Smith of Computer Diaries, and I are all playing a fantasy stock market game called Blogshares.As Blogshares says in its description:"BlogShares is a fantasy stock market where...
Getting your site into the search engines
You must get your blog or web site, into the various internet search engines, to really increase traffic to your site. The most important search engines include Google, Yahoo and AOL Search which use Google's results, Inktomi, AltaVista, Alltheweb, MSN,...
Blogging as public relations
Your standard public relations practices are not finding their target audiences. The media doesn't pick up your news stories and run with them. Your public relations time, effort, and dollars seem to be going to waste. Your customers don't see you as...
Ever have one of those days?
If you are looking for cute little web page about a day in the life of a humble web server, check this one out.Be sure to read the entire thing!It's worth ...
Posting in forums: getting the word out
You are familiar with business web forums. They are the sites where members post messages to one another, often asking questions and seeking advice.Business related internet forums are a great source of helpful information. Whether you are talking about...
Team blogging: will it work for your business?
What in the world is team blogging?Well, it's not the same as baseball, but does require teamwork and cooperation to make it work properly.Let's say you have a great new project in the works. Your company plans to revolutionize the widget market by introducing...
Updating your business blog: how often?
Once you decide to begin a weblog for your business, you will need to keep it updated on a fairly regular basis.The question then becomes: how often is regularly enough?A blog needs to have frequent posts to maintain the interest of the readership. Your...
Promoting your site with internet articles
***Update*** ***This column has just been reprinted in the popular Blog Search Engine blog. Be sure to check out that great business blog too. *** Getting more traffic to a site or blog, at little or no cost, is something everyone wants. I'm sure you...
Keep up on the latest internet news
You are using the internet. Because technological changes happen so quickly in the modern world, timely information and commentary is a must. You have to keep track of the latest trends and developments in computers, search engines, and the internet...
Bored with your blog?
You know the feeling.You've been writing your daily blog entries for what seems like an eternity. Every day you faithfully write a new post or three. Your topic ideas are getting few and far between. You think you can only write about gardening for so...
Finding readers for your business blog
You've started a blog to help promote your business but a quick check of your site visitor counter shows that worst possible fate. No visitors!What do you do?Well, it's time to start promoting your new business blog everywhere you can.Blog promotional...
Track your keywords with Google Alert
***Update*** ***This column has just been reprinted in the popular Blog Search Engine blog. Be sure to check out that great business blog too. *** Bloggers should be aware of a great free tool called Google AlertGoogle Alert has the advantage of being...
How to get your blog in the DMOZ Directory
Everyone talks about getting their site listed in the Open Directory Project, better known as DMOZ, but not everyone knows what to do about it.Here's some help.The Open Directory Project is probably the single most important internet directory. Its listings...
Blog linking and other fun sports
***Update******This column has just been reprinted in the popular Blog Search Engine blog.Be sure to check out that great business blog too. ***Bloggers are linkers.One of the features of almost every blog is the large number of links it contains. There...
Blog Directories: get your blog listed
Blog promotion takes many forms. We will examine them all in detail. First of all, there are internet directories that only list blogs. Blog directories contain thousands of blogs. Don't let that discourage you or frighten you away from them. Directories...
Blogs and search engine optimization
Blogs have an advantage on the search engines over traditional web sites.You are all familiar with the various search engines. They include Google, AltaVista, Inktomi, Ask Jeeves, Exact Seek, Yahoo, AOL Search, and many others. As you know, when you...
Getting visitors to your blog
Once you decide to start a blog, you will need readers. Writing and talking to yourself might be fine in diary. That is not what you are trying to do with a business blog. You are building a relationship with your readers, to help them get to know and...
Your first blog: what you should do?
You have decided to take the plunge, and are starting a blog for your business. Now comes the hard part.What do you write about? In your very first entry, you should tell your customers and clients why you are starting a blog. The main reason, is to...
Blogs mean business
What is a blog and what can it do for your business?A blog, which is short for "weblog", is a regular series of thoughts, ideas, and opinions on any number of topics.Many people are familiar with the personal diary type of blog. Those weblogs are maintained...
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