It never ends. Marketing is an continuing process that should become part of your daily business activities.
No one can simply get up in the morning and say, "I'm going to do some marketing today", as if that will bring clients and customers to their door.
One way to market your business is to provide superior service. Over the long term, strong customer service will keep your existing customers happy. It will also add many more new ones.
A strong track record for going that extra mile for your customers will attract new business like a magnet. In effect, you are saying. "Try us and we'll provide service that no one else will!"
A second idea is to "customize" your products and services to fit your individual customer's needs. You may be offering much the same items and services that your competitors do, but you can make yours as specific to the customer as possible.
Phone or visit your existing customers, and ask them about your products. Find out what they like about them. Ask what they don't like, and how they would like them changed and improved. Perhaps they may have suggestions that would make your product or service more convenient or easier to use.
Put this do it yourself market research to work by redesigning your products, adding new ones to your sales list, and dropping items that no longer are uselful to your customers. You will not only find happier customers, but more of them!
A third concept is to build strong customer relationships. Develop a personal bond with your customers. Make them feel they are part of your business family. Emphasise their importance to your company, and how you are there to help them in their lives. Treat every customer and client as important and they will reward you with their loyalty and referrals.
By employing these simple but ongoing ideas, your business can grow without spending a lot of money. In place of cash, you are sharing yourself and helping your customers meet their personal needs.
That's the best marketing system of all.
