Emmy Award winning former CBS correspondent, communications strategist, online publisher and author of the practical and concise book The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World, David Henderson, shares ideas for shaping and delivering information and messages, as well as enhancing online brand recognition and positioning. He discusses the online revolution in media & business communication including social media. He describes why this knowledge is crucial for modern business & media leaders.
David Henderson is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, May 5, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Emmy Award winning former CBS correspondent, communications strategist, online publisher and author of the practical and concise book The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World, David Henderson, shares ideas for shaping and delivering information and messages, as well as enhancing online brand recognition and positioning. You will learn:
* Why media influence is crucial to your personal and company success
* How to develop the media skills necessary for media presentations
* How to establish open and trusting relationships with journalists
* The differences and similarities between online and offline media leadership
David Henderson (photo left) is a veteran communications strategist ... author ... and Emmy Award winning former CBS Network News correspondent. He works together with leaders of companies, NGOs and not-for-profit organizations to enhance brand value and achieve competitive leadership through innovative strategic communications. He is skilled at image and reputation management through the strategic placement of clear, appealing and credible messages, and the influence of managed media coverage.
My book review of The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World by David Henderson.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Emmy Award winning former CBS correspondent, communications strategist, online publisher and author of the practical and concise book The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World, David Henderson, as he shares ideas for shaping and delivering information and messages, as well as enhancing online brand recognition and positioning. He discusses the online revolution in media & business communication including social media. He describes why this knowledge is crucial for modern business & media leaders on Blog Business Success Radio.
