The Media Savvy Leader
Visibility, Influence, and Results in a Competitive World
By: David Henderson
Published: Jan 8, 2009
ISBN: 9781934759202
Format: Paperback, 272pp
Publisher:Robert D. Reed Publishers
"successful leaders have examined - at one time or another, each in his or her own way - a critical reality of successful leadership in today's media driven world", writes Emmy Award winning former CBS correspondent David Henderson, in his practical and concise book The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World. The author describes why it is essential for a leader to understand the importance of gaining media visibility, and for transforming that visibility into influence and thought leadership.
David Henderson, as an award winning former journalist, understands the media from an insider's point of view. He knows what reporters need, and what editors want, to create a compelling story. As a result, the author shares practical ideas for leveraging both the mainstream media and online social media, for leaders to best convey their vision. Along the way, David Henderson destroys some long held myths about how online and offline media operate, and replaces those incorrect ideas with practical concepts that can be learned by any leader, regardless of the field or industry.
David Henderson (photo left) recognizes similarities shared by media savvy leaders. He describes how leaders, who are successful working with the media, get to the point quickly, share stories, and get the listener involved in the event. The author points out that effective media exposure is crucial during times of crisis, either within the organization itself, or in the economy as a whole. Successful leaders present their message in clear and honest terms. Whether the media is online or offline, transparency and authenticity on the part of the leader, will provide a more effective presentation.
For me, the power of the book is its practical and easy to apply media techniques. Moving beyond standard public relations tactics, David Henderson describes how to formulate an entire media strategy that will enhance and build a solid brand and company image. He shares insider secrets for working with journalists to ensure that the relationship is based on trust and honesty. Unlike many books that discuss media relations, the author provides solid information for delivering the leadership vision through both online and offline media. Along the way, the book includes some of the pitfalls that await the unwary leader, and how to avoid dangerous ethical issues that can cause irreparable damage the leader's reputation.
I highly recommend the essential media leadership guide The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World by David Henderson, to any leader or potential leader, regardless of industry, who seeks to enhance their media visibility and influence. In today's media saturated world, a failure to participate in online and offline media can mean disaster for a business or any other organization. This hand book provides the tools necessary for any leader to become more effective in the media.
Read the useful book The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World by David Henderson, and place it in a prominent and easy to reach location on your business book shelf. The information the book contains can be reviewed and put into practice over and over again. Along the way, you will become a media savvy leader, called upon often to share your vision and ideas through all types of media.
