Marketing expert, digital strategy coach, and award winning social media publisher at Duct Tape Marketing, and author of the transformational and practical book The Referral Engine: Teaching Your Business to Market Itself, John Jantsch, describes how to put the power of referral marketing to work for your business. People trust their friends, family, and colleagues when they recommend a business. By keeping these customers happy, they will send more business your way. Discover how to engage customers through social media sites. Learn how to help your sales staff become part of the referral strategy. Find out how to educate your customers so they can become effective referral sources.
John Jantsch is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, May 4, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Marketing expert, digital strategy coach, and award winning social media publisher at Duct Tape Marketing, and author of the transformational and practical book The Referral Engine: Teaching Your Business to Market Itself, John Jantsch, describes how to put the power of referral marketing to work for your business. You will learn:
* How to build a referral based company that is self perpetuating
* What drives people to refer others to a company's products or services
* How customer service and customer engagement are critical to the process
* How to motivate employees and educate customers to enhance referrals
John Jantsch (photo left) is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and The Referral Engine: Teaching Your Business to Market Itself.
He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Coach Network that trains and licenses small business marketing coaches around the world.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.
He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.
My book review of The Referral Engine: Teaching Your Business to Market Itself by John Jantsch.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with marketing expert, digital strategy coach, and award winning social media publisher at Duct Tape Marketing, and author of the transformational and practical book The Referral Engine: Teaching Your Business to Market Itself, John Jantsch, as he describes how to put the power of referral marketing to work for your business. People trust their friends, family, and colleagues when they recommend a business. By keeping these customers happy, they will send more business your way. Discover how to engage customers through social media sites. Learn how to help your sales staff become part of the referral strategy. Find out how to educate your customers so they can become effective referral sources on Blog Business Success Radio.
