Strategic marketing expert, Vice-President and creative director for Creative: Advertising & Interactive Media, and author of the revolutionary and and visionary book The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World, Rick Mathieson, reveals ten secrets for capitalizing on the right mix of digital channels and experiences for any brand. Discover how to cause your brand to demand attention in a crowded marketplace. In a world where consumers want brands when and how they choose, learn how to connect with today's elusive customer. Find out how to move beyond new media to the next stage of now media.
Rick Mathieson is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, May 25, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Strategic marketing expert, Vice-President and creative director for Creative: Advertising & Interactive Media, and author of the revolutionary and and visionary book The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World, Rick Mathieson, reveals ten secrets for capitalizing on the right mix of digital channels and experiences for any brand. You will learn:
* How new media is being transformed into now media
* Why giving up control of the message leads to greater consumer engagement
* How leading marketers are moving beyond social media to the next level
* The ten rules for branding success in the digital era
Rick Mathieson (photo left) is an award-winning writer, author, speaker and frequent media commentator on the converging worlds of marketing, media and technology.
His insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired and on MSNBC, CBS Radio and NPR.
His research into next-generation business models has earned praise from USA Today and Dow Jones Interactive.
His book Branding Unbound has ranked among Amazon.com’s top-selling books on advertising, and was rated “one of the best marketing books of the year” by Midwest Book Review. And it has been selected for inclusion at the business school libraries of UC Berkeley, Stanford, Georgetown and Harvard. His second book, The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World, hit the bookstores Spring, 2010.
Rick Mathieson has also been a featured speaker at industry events such as Digital Hollywood, The Global Retail Executive Council, The Microsoft Leadership Forum, Yahoo’s “Branducation” lecture series and The American Management Association’s “Corporate Branding” series, among others.
Over the last few years, he has briefed executives from FedEx, Virgin America, Bloomingdales, Yahoo, MasterCard, Hard Rock Café, Accenture, Novartis, Franklin Templeton, and many others, on trends in digital marketing and emerging media platforms.
Mathieson has also served as an adviser to venture capital firms seeking expert opinion on potential investments in companies developing consumer-facing digital marketing solutions.
As Harvard Business School’s Working Knowledge puts it, Rick Mathieson is “a strategic marketing expert” whose work “demystifies successful practices in a way that should encourage and inspire other marketers.”
A veteran of the advertising industry, Rick Mathieson currently serves as vice president and creative director for one of Silicon Valley’s most prominent advertising agencies.
Over the course of his career, he has produced award-winning creative work for a veritable “Who’s Who” of global brand names, including HP, Sun Microsystems, Palm, Business Objects, NEC Solutions America, Cellular One, Ferrari Club of America/West and Specialized Bicycles.
Rick Mathieson blogs at Genwow.
My book review of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with strategic marketing expert, Vice-President and creative director for Creative: Advertising & Interactive Media, and author of the revolutionary and and visionary book The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World, Rick Mathieson, as he reveals ten secrets for capitalizing on the right mix of digital channels and experiences for any brand. Discover how to cause your brand to demand attention in a crowded marketplace. In a world where consumers want brands when and how they choose, learn how to connect with today's elusive customer. Find out how to move beyond new media to the next stage of now media on Blog Business Success Radio.
