World renowned brand consultant, award winning advertising writer, leading keynote speaker, and author of the entertaining and groundbreaking book Fascinate: Your 7 Triggers to Persuasion and Captivation, Sally Hogshead, shares her insights into what makes some people, companies and products truly fascinating to others. She describes the seven triggers that ignite our fascination, and how they differ from person to person. By understanding and utilizing these triggers in sales and marketing, a brand can become truly fascinating regardless of its innate characteristics. People want to be fascinating as well, and companies offering those secrets to fascination will be rewarded amply. To be heard in today's crowded marketplace, it's critical for everyone and all companies and their brands to understand what it means to be fascinating to others.
Sally Hogshead is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, May 6, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
World renowned brand consultant, award winning advertising writer, leading keynote speaker, and author of the entertaining and groundbreaking book Fascinate: Your 7 Triggers to Persuasion and Captivation, Sally Hogshead, shares her insights into what makes some people, companies and products truly fascinating to others. She describes the seven triggers that ignite our fascination, and how they differ from person to person. You will learn:
* What constitute the seven triggers of persuasion and captivation
* Why people want to be fascinating and to be fascinated by others
* How to learn and understand your own emotional triggers
* How to apply the seven triggers to marketing and advertising programs
Sally Hogshead (photo left) found that growing up with the last name Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, Sally is a speaker, author, and brand innovation consultant, helping companies develop messages that persuade and captivate. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola and Godiva.
Sally’s work and insights have been profiled by The New York Times, NBC, ABC, CBS and MSNBC. She’s been described by the press as “intrepid” and an “advertising mastermind.” Reality TV show Making It Big named her “Advertising’s Icon” who has “changed the face of North American advertising.” In 2009, she was interviewed twice on NBC’s Today Show.
A sought-after speaker, Sally leads keynotes for companies such as Starbucks and Microsoft, as well as innovation sessions around the world. She spent 2006 touring the country as a motivational speaker for CareerBuilder.com.
In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as “the most successful junior copywriter of all time.” After working at Wieden + Kennedy and Fallon McElligott, by age 27 she’d opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. She was the first-ever host of the national Adweek conference, and part of the team winning the $100,000 Grand Kelly prize for MINI Cooper. Her work has collected hundreds of honors, and been invited into showcases ranging from “Best Ads on TV” to The Smithsonian Museum of American History.
Sally has been named a “Cool Friend” by international bestseller Tom Peters. For her podcast, Sally has personally interviewed thought leaders such as Seth Godin, Dan Heath (author of Made to Stick), James Gilmore (author of The Experience Economy), and Scott Donaton (Managing Editor, Advertising Age global).
In 2005 Penguin published Sally’s first book, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life, about building a fascinating personal brand.
In February 2010, HarperCollins published Fascinate: Your 7 Triggers to Persuasion and Captivation. The book represents three years of Sally’s research team, and explores the 7 universal triggers of fascination: power, lust, mystique, prestige, alarm, vice, and trust.
The year Sally turned seven, her sister became the world’s top-ranked swimmer in her event (and went on to win three gold medals and a silver in the Olympics), and her brother was accepted into Harvard. Instead of spending her entire childhood on a psychiatrist’s couch, she was voted “Funniest” by classmates every year in high school. In 1991, after living in a dung hut with an African tribe, she graduated from Duke University.
When not writing and speaking, Sally campaigns to bring back the “hogshead” as a unit of popular measurement in the U.S.
My book review of Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with world renowned brand consultant, award winning advertising writer, leading keynote speaker, and author of the entertaining and groundbreaking book Fascinate: Your 7 Triggers to Persuasion and Captivation, Sally Hogshead, as she shares her insights into what makes some people, companies and products truly fascinating to others. She describes the seven triggers that ignite our fascination, and how they differ from person to person. By understanding and utilizing these triggers in sales and marketing, a brand can become truly fascinating regardless of its innate characteristics. People want to be fascinating as well, and companies offering those secrets to fascination will be rewarded amply. To be heard in today's crowded marketplace, it's critical for everyone and all companies and their brands to understand what it means to be fascinating to others on Blog Business Success Radio.
