POP!
Create the Perfect Pitch, Title, and Tagline for Anything
By: Sam Horn
Published: February 3, 2009
Format: Paperback, 256 pages
ISBN-10: 0399533613
ISBN-13: 978-0399533617
Publisher: Perigee Trade/Penguin Group (USA)
"People today are so busy, so bombarded with information, that's all the time we have. If we don't convince them in our one-minute window of opportunity that we're worth their valuable time, they switch their focus to something else", writes keynote speaker, coach, business consultant, and author of the practical and inspiring book POP! Create the Perfect Pitch, Title, and Tagline for Anything. The author demonstrates the importance of getting noticed, and shares proven techniques to enhance your creativity, strengthen your message, and get your ideas heard in a crowded marketplace.
Sam Horn recognizes that not everyone understands how to gain an audience for their message or how to sell their ideas. As a result, Sam has devised the system that she calls POP! By utilizing the fun and effective approach of being Purposeful, Original, and Pithy, any products, services, and ideas can find an audience. At the same time, the audience will not only engage, but will also add a viral element to the POP! message. The good news, writes Sam Horn, is that since few business people practice the POP! concept, the field is wide open for any business or professional person to gain an audience. In today's media saturated world, the more interesting and intriguing the message, the wider the appeal. Sam Horn provides step by step instructions on how to stand out in any crowd.
Sam Horn (photo left) not only describes how to attract the interest of the audience, but she goes one step farther. She shares her proven methods of keeping that interest over the long term, and also for deepening the connection. Along with the attention grabbing POP! concept, Sam Horn provides seven secrets to holding the interest:
* Make Your Content Come Alive With First Person Stories
* Put People In The Pool
* Craft A Memorable Money Phrase
* Make It Relevant With Segues
* Juxtapose Points to Make Them Clear
* Open Eyes, Ears, Hearts And Minds With Quotes
* Inspire Action With Specific Next Steps
For me, the power of the book is how Sam Horn provides a complete system for grabbing people's attention, and for holding it through creativity, interest, and intrigue. The author shares a step by step process that anyone can use to gain attention for any product, service, idea, or cause. The techniques range from developing creative thinking capabilities to utilizing proven tactics in new and revolutionary ways. The chapters introduce the various POP! techniques, and illustrates them with real world examples. The chapters end with exercises that help the reader work through specific problems, while learning new POP! concepts. If an idea isn't applicable to the problem being brainstormed, the book is designed so the reader can simply move along to the next tactic, as it may be more effective for finding an effective solution.
I highly recommend the empowering and game changing book POP! Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn, to anyone seeking a proven and effective system to reach your target market. By applying the POP! concepts to gain interest in a world bombarded with other messages, your ideas will not only be heard but will become the preferred message for an intrigued audience.
Read the insightful and inspirational book POP! Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn, and put some POP! into your business or professional message. By reading and utilizing the methods prescribed in this book, anyone can be heard in the crowded idea marketplace. POP! will get you heard above the clutter and noise, and boost your company ahead of the competition.
