Business consultant, keynote speaker, coach, and author of the practical and inspiring book POP! Create the Perfect Pitch, Title, and Tagline for Anything, Sam Horn, describes how in today's cluttered world, it is essential to break through that noise to get your voice heard. No one will notice your message, however, unless it's packages and presented properly. Sam Horn shares the secrets of getting your message through to your audience with the POP technique. A message must be Purposeful, Original, and Pithy to gain interest and generate word of mouth buzz. Learn the five secrets to getting heard that grabs people's attention from the very start. Discover how to stand out from the crowd and POP!
Sam Horn is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, June 24, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Business consultant, keynote speaker, coach, and author of the practical and inspiring book POP! Create the Perfect Pitch, Title, and Tagline for Anything, Sam Horn, describes how in today's cluttered world, it is essential to break through that noise to get your voice heard. You will learn:
* Why it's critical today to heard in the media saturated world
* How to develop the concepts of POP! Purpose, Originality, Pithy
* How to maintain the audience attention once engaged
* How to creatively apply POP! thinking to any business problem
Sam Horn (photo left) America's Intrigue Expert, is a business and career strategist who helps organizations and entrepreneurs develop one-of-a-kind approaches and positioning so they break out vs. blend in.
As founder of the Intrigue Institute, Sam Horn helps entrepreneurs and organizations brainstorm/strategize and scale their message and mission to increase visibility and revenue and to positively impact more people. She and her team of Intrigue Experts do this through:
* Customized consulting
* Calendar of public seminars and webinars
* Books and CD's
Sam Horn has 5 books from major publishers including POP! Create the Perfect Pitch, Title, and Tagline for Anything (Ken Blanchard says it is a “lively guide to getting heard and getting remembered.”) It is considered a pioneering resource for creating original, compelling communications that capture and keep the attention of target customers for your cause or company.
Sam Horn's work has been featured on MSNBC, NPR, every major TV network, BusinessWeek.com, in the New York Times, Readers Digest, Chicago Tribune and Washington Post.
Sam was a top-ranked presenter at Inc. 500/5000 (along with Jim Collins of Good to Great and Tom Peters of In Search of Excellence), a speaker at USA Today's Perfect Pitch conference, and the Pitch Coach for Springboard Enterprises (which has helped entrepreneurs receive $4.5 billion in venture capital.)
Sam Horn's impressive client list from the past 20 years includes hundreds of organizations and associations such as Intel, Boeing, NASA, National Governors Association, Hewlett-Packard, Young Presidents Organization, Amgen, Genentech, KPMG, ServiceMaster, Four Seasons Maui and Capital One.
My book review of POP! Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn.
My book review of Tongue Fu! How to Deflect, Disarm, and Defuse Any Verbal Conflict by Sam Horn.
My written Q and A interview with Sam Horn.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with business consultant, keynote speaker, coach, and author of the practical and inspiring book POP! Create the Perfect Pitch, Title, and Tagline for Anything, Sam Horn, as she describes how in today's cluttered world, it is essential to break through that noise to get your voice heard. No one will notice your message, however, unless it's packages and presented properly. Sam Horn shares the secrets of getting your message through to your audience with the POP technique. A message must be Purposeful, Original, and Pithy to gain interest and generate word of mouth buzz. Learn the five secrets to getting heard that grabs people's attention from the very start. Discover how to stand out from the crowd and POP! on Blog Business Success Radio.
