Authority on the role of emotions on consumer and employee behavior, and Founder and President of Sensory Logic, and author of the insightful and eye opening book About Face: The Secrets of Emotionally Effective Advertising, Dan Hill, describes how buying decisions are made on emotion rather than logic. Dan Hill shares the latest research into eye tracking and facial coding can help advertisers find success by being "on emotion" rather than being "on messsage". Dan moves beyond the three P's of product, place and promotion, and moves toward the new P's of passion, purpose and personality. By engaging people emotionally, the customer's experience will be enhanced on a deeper level. Discover why people are primarily acting on emotion and why this understanding is critical to your advertising success.
Dan Hill my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, December 21, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Authority on the role of emotions on consumer and employee behavior, and Founder and President of Sensory Logic, and author of the insightful and eye opening book About Face: The Secrets of Emotionally Effective Advertising, Dan Hill, describes how buying decisions are made on emotion rather than logic. You will learn:
* Why people make buying decisions based on emotional response rather than logic
* Why advertisers and marketers have been slow to embrace emotion based messages
* How to stay on emotion rather than on message in advertising communications
* How to transform your company and brand to emotion based advertising
Dan Hill (photo left) is the President of Sensory Logic, Inc., founded in 1998 as a scientific consumer insights firm that specializes in gauging both verbal and nonverbal, subconscious reactions to advertising, store environments, and product design, packaging and presentation. He has also provides executive coaching for sales force training relating to interpersonal communication skills.
Prior to launching Sensory Logic, Dan held positions in business and state government. In business, Dan was the director of Executive Communications for the Newark, New Jersey based utility company PSE&G. There he co-chaired a branding task force, organized the annual employee meetings, and was responsible for creating one of the top 11 annual reports in Financial World’s 55th Annual Report Competition.
While serving as a regulator at the New Jersey Division of Consumer Affairs, Dan was honored by the state senate for negotiating one of America’s first car leasing laws and spearheaded the creation of a 29-state task force on car repair reform for the National Association of Attorneys General. In academia, Dan earned a Ph.D. in English from Rutgers University and a Masters in Creative Writing from Brown University after undergraduate studies at Oxford University and St. Olaf College.
My book review of About Face: The Secrets of Emotionally Effective Advertising by Dan Hill.
My book review of Emotionomics: Leveraging Emotions for Business Success (Revised Edition) by Dan Hill.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with leading authority on the role of emotions on consumer and employee behavior, and Founder and President of Sensory Logic, and author of the insightful and eye opening book About Face: The Secrets of Emotionally Effective Advertising, Dan Hill, describes how buying decisions are made on emotion rather than logic. Dan Hill shares the latest research into eye tracking and facial coding can help advertisers find success by being "on emotion" rather than being "on messsage". Dan moves beyond the three P's of product, place and promotion, and moves toward the new P's of passion, purpose and personality. By engaging people emotionally, the customer's experience will be enhanced on a deeper level. Discover why people are primarily acting on emotion and why this understanding is critical to your advertising success on Blog Business Success Radio.
