Innovation strategist and founder and partner at Human 1.0, and co-author of the perceptive and visionary book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media, Francois Gossieaux, describes how it's too easy to be carried away by the media portion of social media. Being concerned with only the media prevents a business from becoming what Francois calls hyper-social He shares the five steps to becoming hyper-social which means forgetting many previously held ideas. Now is the time to stop marketing to consumers and find communities and start socializing instead.
Francois Gossieaux is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, December 16, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Innovation strategist and founder and partner at Human 1.0, and co-author of the perceptive and visionary book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media, Francois Gossieaux, describes how it's too easy to be carried away by the media portion of social media. you will learn:
* Why it's critical for business to embrace and participate in social media
* How to engage customers in conversation to build online relationships
* What it means to be a hyper-social organization
* How to become a hyper-social organization in all aspects of the company
Francois Gossieaux (photo left) is a high energy, innovative marketing professional in the Boston area.
Francois is currently a partner and co-founder at Human 1.0 (formerly Beeline Labs), a boutique marketing innovation firm helping clients create new customers by humanizing themselves and their brands. He is also a senior fellow and board member with the Society for New Communications Research.
Francois Gossieaux also co-founded and co-leads the yearly Tribalization of Business Study, an annual study in partnership with Beeline Labs, Deloitte and the Society for New Communications Research. As part of the study, the researchers survey and analyze how companies leverage communities and social media as part of their business processes.
Francois is also active in all areas of social media online.
My book review of The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by Francois Gossieaux and Ed Moran.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with innovation strategist and founder and partner at Human 1.0, and co-author of the perceptive and visionary book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media, Francois Gossieaux, as he describes how it's too easy to be carried away by the media portion of social media. Being concerned with only the media prevents a business from becoming what Francois calls hyper-social He shares the five steps to becoming hyper-social which means forgetting many previously held ideas. Now is the time to stop marketing to consumers and find communities and start socializing instead on Blog Business Success Radio.
