Listen to Wayne Hurlbert on Blog Talk Radio



President of Sensory Logic, Inc., speaker and author of the seminal book Emotionomics: Leveraging Emotions for Business Success (Revised Edition) Dan Hill, describes the power of facial coding, a technique that studies people's facial muscles to get to the heart of their true emotions. He discusses how emotions, rather than logic, are where most decisions are made. Dan Hill has applied these proven techniques successfully with Fortune 500 companies, as well as the FBI and CIA.

Dan Hill is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, August 4, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

President of Sensory Logic, Inc., speaker and author Dan Hill describes the power of facial coding, a technique that studies people's facial muscles to get to the heart of their true emotions. You will learn:

* Why people make decisions based on emotion rather than logic

* How facial coding can help discover true emotional responses

* How to apply these techniques to all customer relationships

* How to apply these techniques to all workplace relationships




Dan Hill (photo left) is the President of Sensory Logic, Inc., founded in 1998 as a scientific consumer insights firm that specializes in gauging both verbal and nonverbal, subconscious reactions to advertising, store environments, and product design, packaging and presentation. He has also provides executive coaching for sales force training relating to interpersonal communication skills.

Prior to launching Sensory Logic, Dan held positions in business and state government. In business, Dan was the director of Executive Communications for the Newark, New Jersey based utility company PSE&G. There he co-chaired a branding task force, organized the annual employee meetings, and was responsible for creating one of the top 11 annual reports in Financial World’s 55th Annual Report Competition.

While serving as a regulator at the New Jersey Division of Consumer Affairs, Dan was honored by the state senate for negotiating one of America’s first car leasing laws and spearheaded the creation of a 29-state task force on car repair reform for the National Association of Attorneys General. In academia, Dan earned a Ph.D. in English from Rutgers University and a Masters in Creative Writing from Brown University after undergraduate studies at Oxford University and St. Olaf College.

My book review of Emotionomics: Leveraging Emotions for Business Success (Revised Edition) by Dan Hill.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with President of Sensory Logic, Inc., speaker and author of the seminal book Emotionomics: Leveraging Emotions for Business Success (Revised Edition) Dan Hill, as he describes the power of facial coding, a technique that studies people's facial muscles to get to the heart of their true emotions. He discusses how emotions, rather than logic, are where most decisions are made. Dan Hill has applied these proven techniques successfully with Fortune 500 companies, as well as the FBI and CIA on Blog Business Success Radio.

Tags: Emotionomics: Leveraging Emotions for Business Success (Revised Edition), Dan Hill, emotions in decision making, Blog Business Success, BlogTalkRadio.

READ MORE - Dan Hill: Emotionomics - Leveraging Emotions For Business Success - Blog Business Success Radio

Emotionomics

Leveraging Emotions for Business Success (Revised Edition)

By: Dan Hill

Published: January 2009
ISBN-13: 9780749453992
Format: Hardcover, 345pp
Publisher: Kogan Page Publishers






"Breakthroughs in brain science have revealed that people are primarily emotional decision makers". writes President of Sensory Logic Dan Hill, in his seminal book on the crucial and central role that emotions play in the decision making process, Emotionomics: Leveraging Emotions for Business Success (Revised Edition). The author describes how identifying the significance of the role emotions play, in both the marketplace and the workplace, will result in more satisfying relationships between all stakeholders.

Dan Hill recognizes the disconnect between the professed rational reasons for making a decision, and the deeper emotional forces that were the real cause of the choice. The author considers the rational ideas to be made after the fact to justify the decision made on an emotional level. Dan Hill's primary purpose for writing the book, is to apply the principles of emotional decision making, to creating business opportunities. He establishes the scientific basis for the primacy of emotions in driving a person's motivations. On a tactical level, Dan Hill recommends a system of facial coding, that the author describes as both reliable for understanding people, and measurable in terms of repeatable empirical data.



Dan Hill (photo left) points out that understanding emotions, and how they are coded in facial expression, is beneficial for everyone involved in personal interaction. People very often hide their true desires, and settle for lees than needed in the transaction. Not only does a clearer recognition of what a customer or employee truly emerge, but having satisfied those unspoken emotional needs creates more satisfied customers and a happier workforce. In a marketplace where product differentiation is crucial for business success, discovering how to tap into the vital importance of emotions can uncover a wealth of customer information. In the workplace, identifying employee needs and desires can create a more positive and productive work environment.

For me, the power of the book is Dan Hill's insights into matching the advanced science of brain study to the emotional responses of customers and employees. The author provides an in depth analysis of the latest in scientific and psychological research and applies them effectively to his new field of Emotionomics. The pioneering work in facial coding develops a usable and measurable hands on tool that can be used in a variety of customer and employee situations. The entire book is based on the sound premise that customers and employees need an emotional buy in for any purchasing decision or successful project execution. The extensive use of graphics and illustrations, to enhance the concepts, make the book even stronger for the reader.

I highly recommend the revolutionary book Emotionomics: Leveraging Emotions for Business Success (Revised Edition) by Dan Hill, to anyone who seeks a deeper understanding of the central role that emotions play in the decision making process. The research and proven techniques presented in the book can be applied by business leaders to create a powerful competitive advantage in any industry.

Read the landmark book Emotionomics: Leveraging Emotions for Business Success (Revised Edition) by Dan Hill, and discover how to put the power of leveraging emotions to work in your organization. Your competitors will never know what hit them.

Tags: Emotionomics: Leveraging Emotions for Business Success (Revised Edition), Dan Hill, emotions in decision making, business book reviews.

READ MORE - Emotionomics by Dan Hill - Book review

The Pleasures and Sorrows of Work

By: Alain De Botton

Published: June 2, 2009
Format: Hardcover, 336 pages
ISBN: 978-0-7710-2603-4
Publisher: McClelland & Stewart








"However powerful out technology and complex our corporations, the most remarkable feature of our modern working world may in the end be eternal, consisting in an aspect of our mentalities: in the widely held belief that our work should make us happy", writes best selling author Alain De Botton in his thought provoking philosophical examination of the world of work The Pleasures and Sorrows of Work. The author examines what is often a disconnect between meaningful work in a person's life, and the impersonal structure of many modern business organizations.

Alain De Botton, in a series of interrelated essays, compares and contrasts what he considers the deeper meaning derived by the artist and artisan, with that of the corporate employee. At the same time, the author recognizes the symbolism of the results of the corporate world, in providing a sense of art in their own right. In the contemporary corporation, that artistic impulse is expressed in products and services that are beautiful in their own right. On the other hand, the author notes that products are often marketed that fill what he sees as the empty void resulting from the alienating effect of society. That disconnect is expressed in the relationship people feel toward their often self defining jobs, and their loss of personal satisfaction with their work.



Alain De Botton (photo left) expresses a rather pessimistic view of employment in the Western world today. He laments the loss of the sense of the personal as expressed by craftspeople and artists. That inner directed work exists, for the author, only on the fringes of society. The corporate output of products, while often artistic in design, ultimately fail to endure like those of the artist or artisan. At the same time, the author points out that work was not always accorded a sense of dignity. The pre-modern view that work was either servitude or a penance for the sinful nature of humanity, and would lead to personal degradation. As a result, the modern outlook that paid employment and personal satisfaction were intimately entwined, became part of the Western thought.

For me, the power of the book is despite the author's clear eyed understanding, that the promise of personal satisfaction resulting from work, has failed to live up to its promise. Products are designed to fill the empty voids created by societal alienation, as an artificial and temporary reprieve. People fail to achieve their true potential due to the structure of modern employment. The author suggests a more humanizing approach to the world of work, that emphasizes the potential of the employees. To create more satisfying work, the organization must develop more human based opportunities to express the innate artistic impulse in people. The result will be a reconnect between meaning and work at the deepest personal level.

I highly recommend the idea challenging book The Pleasures and Sorrows of Work by Alain De Botton, to anyone seeking to understand the deeper meaning of employment in the modern world. The ideas presented will cause the reader to rethink previously held ideas about the relationship between work and human potential. As a result, the author pulls no punches in describing how the promise of meaningful work, has not been fulfilled. That analysis throws down the gauntlet as a challenge to reorganize work to achieve that objective.

Read the moving examination of employment The Pleasures and Sorrows of Work by Alain De Botton, and develop a deeper understanding of the importance of work in people's lives. As a result, the reader will can accept the challenge to create a more personally meaningful workplace, that takes human needs seriously as part of the company mission. Your organization will become stronger and more humanized when you restore balance to the job.

Tags: The Pleasures and Sorrows of Work, Alain De Botton, employment satisfaction, business book reviews.

READ MORE - The Pleasures and Sorrows of Work by Alain De Botton - Book review

Why Your World Is About to Get a Whole Lot Smaller

By: Jeff Rubin

Published: May 19, 2009
Format: Hardcover, 304 pages
ISBN: 978-0-307-35751-9
Publisher: Random House Canada











"Cheap oil gives us access to a pretty big world", writes economist Jeff Rubin in his prophetic and eye opening book Why Your World Is About to Get a Whole Lot Smaller. Unfortunately, writes the author, the days of cheap oil are about to end, and as a result, that big world is going to become smaller. Because of a fundamental mismatch between a decreasing supply of oil, and its ever growing demand, globalization is about to shrink to a more locally based economy.

Jeff Rubin makes clear that the world economy is fueled by cheap oil. As the global flow of oil is about to face severe shortages due to peak oil, national and global GNP will shrink. The current oil fields are facing serious depletion, and new oil sources are either very expensive to produce, or too small to replace the depleted oil fields of the world. Dreams of replacing freely flowing crude with oil sands, offshore drilling, and ethanol are doomed to failure. Not only are new discoveries rare and limited in size, they cost vast amounts of money and energy to produce. The end result is an ever diminishing rate of return of the energy dollar investment.



Jeff Rubin (photo left) doesn't simply sound warnings of shortages and high oil priced induced recessions, but suggests that there are ways to cope with the lifestyle changes. In a high priced world, with ever increasing energy costs, the trade off of distance for local production will reverse. As transportation costs rise, the value of low wage but distant production centers will disappear. The end result will be a return of manufacturing to domestic locations to avoid ever increasing fuel prices. At the same time, personal lifestyle will adapt to less driving, smaller homes, fewer suburbs and exurbs, and more local community living.

For me, the power of the book is the no nonsense explanation of how the world runs entirely on oil. Jeff Rubin packs the book with solid explanations of why the usual solutions to the oil supply and demand imbalance won't work. The author describes as well why the current economic theory breaks down in the face of peak oil. Current concepts of the relationship between supply and demand, of price, and the effect of efficiency, fail completely in a peak oil world. In their place, Jeff Rubin offers a realistic, if difficult for many to accept, solution to the inevitable increase in oil prices. He accepts that world will shrink from a globalized one to a local and community based one, where life may be lived on a more human scale.

I highly recommend the absolutely must read book Why Your World Is About to Get a Whole Lot Smaller by Jeff Rubin, to anyone seeking to understand the true fundamentals behind peak oil and exploding oil prices in the very near future. The book is a wake up call for anyone who believes that somehow technology, new discoveries, or alternative energy will maintain the status quo global economy. Instead, the author pulls no punches in describing how none of these alleged solutions even make a tiny dent in the global appetite for oil.

Read the important book Why Your World Is About to Get a Whole Lot Smaller by Jeff Rubin, and be forewarned about the future of oil prices in a world facing rapid oil depletion. Your world is about to get much smaller. It's crucial that you prepare for that day and make the adjustments necessary to cope and prosper in the new post peak oil smaller world.

Tags: Why Your World Is About to Get a Whole Lot Smaller, Jeff Rubin, peak oil, economics book reviews.

READ MORE - Why Your World Is About to Get a Whole Lot Smaller by Jeff Rubin - Book Review

Listen to Wayne Hurlbert on Blog Talk Radio



Principal of Corsum Consulting and author of the business transformational book Building Business Value: How to Command a Premium Price for Your Midsized Company Martin O'Neill shares ideas for assessing and building the overall market value of our business. He describes how to take even a subpar business and turn it into a company that commands a super premium price. He points out the value of great leadership and management to building that extra premium value.

Martin O'Neill is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 30, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Principal of Corsum Consulting and author of the business transformational book Building Business Value: How to Command a Premium Price for Your Midsized Company Martin O'Neill shares ideas for assessing and building the overall market value of our business. You will learn:

* Why some businesses sell for much less than premium value

* How to take stock of the company's current value, in an honest manner

* How to create a vision for the company and get commitment to achieve it

* How to develop strategies and initiatives to build business value



Martin O'Neill (photo left) has been an operator and consultant in the technology services and software industries for 25 years. He has started technology based services companies, led two IT Services firms through successful acquisitions and ran a business unit for a Fortune 50 company.

Marty is now Principal with Corsum Consulting, a firm focused on building enterprise value for mid market companies. He has also served as the University of Maryland Baltimore County (UMBC) Entrepreneur-in-Residence and currently teaches classes on Entrepreneurship. He was the Director of Maryland Operations for the Boeing Company’s Space and Intelligence Systems business unit. Marty joined Boeing while the COO for the acquisition target, Conquest, Inc.

Prior to this, he was CEO of Canal Bridge Consulting, a management consulting firm. Marty was also the President and CEO of CTX Corporation, an IT Service company in the Federal Intel market. He founded and was COO and Director of Rapid Systems Solutions, an IT services company. Marty started his career as a consultant with Booz, Allen and Hamilton and later moved to Oracle in a sales role. Marty has been leading change his entire career. He is well known in the Washington/Baltimore market and has a proven record of building dynamic, growth oriented organizations. Marty also co-authored the book "Act Like an Owner … Building an Ownership Culture" lauded by Ken Blanchard as "a must read for the 21st century."

My book review of Building Business Value: How to Command a Premium Price for Your Midsized Company by Martin O'Neill.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Principal of Corsum Consulting and author of the business transformational book Building Business Value: How to Command a Premium Price for Your Midsized Company Martin O'Neill as he shares ideas for assessing and building the overall market value of our business. He describes how to take even a subpar business and turn it into a company that commands a super premium price. He points out the value of great leadership and management to building that extra premium value on Blog Business Success Radio.

Tags: Building Business Value: How to Command a Premium Price for Your Midsized Company, Martin O'Neill, enhancing business valuation, Blog Business Success, Blog Talk Radio.

READ MORE - Martin O'Neill: Building Business Value - Blog Business Success Radio