Emotionomics
Leveraging Emotions for Business Success (Revised Edition)
By: Dan Hill
Published: January 2009
ISBN-13: 9780749453992
Format: Hardcover, 345pp
Publisher: Kogan Page Publishers
"Breakthroughs in brain science have revealed that people are primarily emotional decision makers". writes President of Sensory Logic Dan Hill, in his seminal book on the crucial and central role that emotions play in the decision making process, Emotionomics: Leveraging Emotions for Business Success (Revised Edition). The author describes how identifying the significance of the role emotions play, in both the marketplace and the workplace, will result in more satisfying relationships between all stakeholders.
Dan Hill recognizes the disconnect between the professed rational reasons for making a decision, and the deeper emotional forces that were the real cause of the choice. The author considers the rational ideas to be made after the fact to justify the decision made on an emotional level. Dan Hill's primary purpose for writing the book, is to apply the principles of emotional decision making, to creating business opportunities. He establishes the scientific basis for the primacy of emotions in driving a person's motivations. On a tactical level, Dan Hill recommends a system of facial coding, that the author describes as both reliable for understanding people, and measurable in terms of repeatable empirical data.
Dan Hill (photo left) points out that understanding emotions, and how they are coded in facial expression, is beneficial for everyone involved in personal interaction. People very often hide their true desires, and settle for lees than needed in the transaction. Not only does a clearer recognition of what a customer or employee truly emerge, but having satisfied those unspoken emotional needs creates more satisfied customers and a happier workforce. In a marketplace where product differentiation is crucial for business success, discovering how to tap into the vital importance of emotions can uncover a wealth of customer information. In the workplace, identifying employee needs and desires can create a more positive and productive work environment.
For me, the power of the book is Dan Hill's insights into matching the advanced science of brain study to the emotional responses of customers and employees. The author provides an in depth analysis of the latest in scientific and psychological research and applies them effectively to his new field of Emotionomics. The pioneering work in facial coding develops a usable and measurable hands on tool that can be used in a variety of customer and employee situations. The entire book is based on the sound premise that customers and employees need an emotional buy in for any purchasing decision or successful project execution. The extensive use of graphics and illustrations, to enhance the concepts, make the book even stronger for the reader.
I highly recommend the revolutionary book Emotionomics: Leveraging Emotions for Business Success (Revised Edition) by Dan Hill, to anyone who seeks a deeper understanding of the central role that emotions play in the decision making process. The research and proven techniques presented in the book can be applied by business leaders to create a powerful competitive advantage in any industry.
Read the landmark book Emotionomics: Leveraging Emotions for Business Success (Revised Edition) by Dan Hill, and discover how to put the power of leveraging emotions to work in your organization. Your competitors will never know what hit them.
