Is blogging more than the high profile political blogs?
Is there strong potential for business blogs?
The answer to all of these questions is a "Yes", according the very prestigious Wharton School at the University of Pennsylvania.
In an article published in the university's high powered Knowledge@Wharton newsletter, the outlook for blogs is viewed as very bright indeed.
The article states:
While most agree that blogging will continue to be popular, its next steps are uncertain. Demopoulos suggests that blogging overexposure is on the horizon. "Right now, blogging is trendy," he says. "I see that lasting a few years, but it will slow down." Hunter contends that blogging is here to stay, as many sites start to incorporate blogging features, and some news sites become more blog-like. The blogosphere will also become known for topics other than technology and politics. Two things are certain: Blogging will remain disruptive to the traditional media, and new uses will surface. "You are going to see blogging move to video and instant messaging," says Werbach. "It's just the beginning."
Even the hallowed Ivy League halls are supporting blogging and its future.
It's beginning to look like everyone is getting behind the power of blogs for business and community leadership.
